Social Media marketing is easily one of the most important resources of today’s business’ and industries. But you may be asking yourself, is it really that necessary for companies to invest in. In short, the answer is yes, absolutely. Put simply, businesses, companies, and industries cannot experience maximum growth without attempting to maximize social media marketing, […]
Social media is constantly evolving to become more effective and increasingly interconnected. At the recent F8 conference, hosted by all of the social media power-houses, many social media updates and changes were announced to be on the horizon in the very near future. Rapid change can be difficult to adapt to; however, there is no need to stress over adaptations to your favorite platforms. Bright Age Digital Creative Agency is a social media marketing agency that is here to help. Read on to find out seven social media updates to stay on top of this summer.
IGTV
IGTV is a new feature on the app Instagram that allows users to post hour-long content. In a sense, it is almost a merger between Instagram and YouTube. However, this development should prove to be very interesting due to the fact that if you follow an individual, you are automatically subscribed to their IGTV channel. This feature looks extremely promising for influencers and brands alike, looking to share longer videos promoting their content. 
@ Mention Stories on Instagram
Also new to Instagram is the “@ mention sticker” for Instagram stories. This feature allows users to repost stories that they were tagged in on their own accounts. This feature has already proven to be a phenomenal resource for brands and businesses, which can now highlight their satisfied customers with ease. Individuals no longer need to take low-quality screenshots to highlight the communities’ involvement with their brand.
“Shoppable” Tags on Instagram
Additionally, Instagram recently introduced “shoppable” tags on Stories. These are tags that when clicked will take the viewer to the page of the product highlighted and allow them to shop. These tags have been seen before on Instagram posts; however, this is the first time they have been accessible from Stories. Instagram has been heavily promoting their story feature in recent updates of the app, so it is not surprising that the bag icon has made its way into the Story, as well.
Instagram Question Sticker
Again, Instagram is emphasizing its Story feature by introducing a new polling option. The question sticker allows community members to ask questions and receive replies, which can be showcased in a new Story post. This new feature was created to increase activity and accessibility to one another, on the app. It is predicted to be incredibly useful to brands and companies, because of its capability to provide genuine engagement.
AR Facebook Ads
Augmented reality is here, and the future of online shopping will never be the same. Facebook is looking to expand its virtual reality tool-set beyond messenger. Facebook is projecting its plans for implementing a new ad style, which includes virtual reality. This would allow users to view themselves wearing various products, makeup, etc. Facebook is currently testing the new ad style, so look out for AR ads in your Facebook feed this summer.
Snooze Keywords on Facebook
Facebook is now implementing a new feature called, “snooze keyword” which allows users to mute keywords for thirty days. This is being enabled to prevent spoiler’s regarding media or events. It is predicted to minimize bullying and trolling on the forum, although it is not particularly aimed to do so. After all, keywords can only be blocked for thirty days.
LinkedIn Translation Tools
While other social media platforms have had translation options for quite some time, LinkedIn has finally jumped on the bandwagon. The business networking forum has added a translation feature that can “decode” over sixty languages. This is a huge step for the app. allowing international businesses and individuals to connect with ease is a massive step in the direction of, seamless, international business connection.
Social Media has been experiencing many exciting, and progressive changes this summer. There are new tools coming out, seemingly, every day. These are merely a handful of updates to your favorite platforms; there are many more on the horizon. Although social media updates can be difficult to keep track of, they are designed to make your social media use more enjoyable, and efficient. A social media marketing agency can also assist in adapting to these updates.
Being able to interact with clients, customers, and consumers are essential to the livelihood of a growing business. Bright Age is a digital marketing agency that understands that social media is more than just a space to post. It needs to be interactive. Through the implementation of an interactive social media strategy; engagement and traffic can be significantly maximized, on your business’ social media platforms. Utilizing social media’s interconnectivity, effectively, you can alert new customers to your services, completely organically. Read on to learn about seven ways to maximize the use of technology and social media for your brand.
Geotags
Geotags are a fantastic way to engage with customers while promoting your brand in the process. A creative and strategic company for social media will utilize geotags on Snapchat to illustrate where the user is currently. This can be done with an illustration, or simply the name of the location. When customers come to your location, they can share photos with their contacts, easily highlighting your brand. Snapchat is a unique media outlet because of its fleeting nature (posted images are only available for 24 hours). Therefore, it is essential to make an impact when it is used in the context of your brand. Your geotag should be bold and be representative of your service. Customers can essentially promote your business for you, and create organic advertising, through the implementation of geotags.
Aesthetics
Details, such as a consistent color scheme, can enhance your social media presence quickly and effectively. Individuals are more likely to engage with your content if it looks presentable. Therefore, having good quality images as well as aesthetically pleasing themes can increase your brand’s following immensely. A potential consumer is more inclined to engage with your brand if it looks reliable, professional, and strategized. Bright Age is a company for social media that practices what we preach. Our social media accounts are maintained to be clean, accessible, and modern. Having an aesthetically pleasing social media presence enhances the chance that individuals will like and share your content. This will spread your brand in a positive, not to mention free, way.
Unique Hashtags
Being able to find individuals interacting with your brand is essential to the success of your social media strategy. One solution to this is through the use of unique hashtags. Hashtags allow your brand to be easily organized and found by potential customers. Specifically, brand-specific hashtags can organize your media for customers to view, as well as allow you to see how individuals are posting about you. This is specifically very effective on Twitter, Facebook, and Instagram. By encouraging individuals to use brand specific hashtags when interacting with your business, you can more effectively create connections with those supporting you.
Engage Followers
Interacting with individuals that support your brand is a simple way to maximize your use of social media. This makes the customer feel valued and can create a sense of loyalty. This is essentially an extension of customer service. Just because the interaction is over social media does not make it any less impactful or important.
Location
Tagging your location can create another access to individuals supporting your brand. By clicking on the location tab, an individual can see where your services are located and who has posted there. This is yet another tool that you can use to engage with customers and see how they are interacting with your brand. It is fantastic when costumers tag your location because it gives their followers a direct link to where you are and will highlight what other individuals have been doing there.
Acknowledge Customers
Crowdsourcing content is completely acceptable. Showcasing what consumers have posted on your social media accounts is a terrific way to engage with them and showcase your brand in a new light. It continually makes your brand appear reliable by highlighting customers that love the service you are providing. It is a small way of thanking individuals for taking the time to acknowledge your brand and increase the interconnectivity of your social network.
Play to Your Audience
Your social media traffic can easily be maximized by tailoring it to the specific demographic your brand is geared towards. By being aware of the individuals that actively use your service, your social media can better promote your brand using techniques, such as the ones listed above. This will maximize your follower count and engagement.
Technology and social media are essential to the prosperity and survival of a growing business. It is a way to connect to individuals and effectively alert potential customers of your services. A digital marketing agency can assist in growing your presence and generate acknowledgment of your brand. By implementing these seven techniques, you can organically grow and maintain a successful social media presence.
Businesses can execute their social media advertising campaigns more efficiently when they create and target custom audiences. Social media platforms offer your business various features to build a custom target audience that is a result of your specific filters and preferences.
Facebook and Instagram Custom Audience:
Facebook and Instagram offer custom audience features that use a combination of user profile information and your business’ customer base information to locate and reach your desired target audience. Your business can create a Customer File Custom Audience by simply uploading its customer database information onto Facebook, such as email, phone number, address, first and last name, purchase history, etc. Your company’s social media advertising campaign can also target users based on Video Engagement. With this option, your company can distinguish its target audience based on how long a user watched a specific video your company posted, or how much of the video they watched overall. Your business can create a target audience based on Website Traffic. This feature allows you to create a custom audience based on how frequently the users visit your website, whether a purchase was made, and how recently they visited the website. Facebook also offers your company a Remarketing feature. With this feature, your company can choose to remarket a campaign that targets a specific type of customer. This target audience can be chosen from recent website visitors, company email lists, other customer data, and platform data from those who have interacted with your social media pages.
Google AdWords Target Custom Ad Groups: Google AdWords offers businesses the option for custom audience targeting with ad groups. Your business can use social media advertising to reach people based on their interest in products or services like yours. Target audiences created with this feature are a called Custom Affinity Audiences, which are mostly used by companies going from TV to online marketing. These custom ads are based on specific interests from a wide range of categories within a user’s search and browse history on all Google Platforms and YouTube. Your company’s Custom Affinity Audience can be based on keywords regarding specific interests that apply to your product or service, URLs from your company or competition’s website content, the types of places users are interested in, and different apps that users are interested in or using. Google also has Custom Ad Groups that allow your business to reach its target audience based on life events, how actively users are searching in your market, and customer intent, such as how much research a user is doing your company on sites and apps.
Twitter Custom Audience Demographics: Twitter offers businesses a variety of filters to reach their target audience that focus less on user profile data, and more on conversations happening within the network, user handles, and keywords. Your business can select the demographics, countries, languages, genders, and more of their target audience for each post. Twitter also allows your business to target specific users who recently visited your website, who left your website without making a purchase, and who downloaded your app but have not engaged with it recently. If your company wants to target an audience who uses specific technology, Twitter has a feature for that as well. Your business can choose to specifically target users that are accessing the site via iOS devices, Android devices, Blackberry devices, laptops and desktop computers, mobile devices, and new devices. Your business can also assign keywords to reach their target audience that are broad, specific phrases, and negative matches. In assigning keywords, your company can customize the target audience by regulating which searches it will appear in.
LinkedIn Matched Audience: LinkedIn’s custom audience strategy also focuses more on user handles, keywords, and conversations happening within its network, and less on profile data. Last year, LinkedIn added a new custom audience feature which made it more competitive with the social media advertising features already available on other social media platforms. LinkedIn’s “Matched Audiences” feature enabled business profiles to target users through matching their business and personal email addresses. This feature offered Business-To-Business advertisers an extremely advanced email match strategy that enables them to narrow in on a more specific email targeting list. This feature requires the finalized list length to be a minimum of 300 matched emails, so your business may have to upload over 500 emails to produce the minimum requirement of 300 matches. Although the list may take up to 48 hours to generate, it is extremely useful for a business’ social media advertising strategy.
Creating and implementing social media strategy is important – but not all strategies are created equal. Every business is unique, so digital marketing agencies approach each social media strategy differently depending on the client’s specific industry or business. By analyzing how a company operates, what its goals are, and who its competitors are within the industry, a digital marketing agency can fine-tune and customize your social media strategy to better achieve company objectives. Through this careful evaluation, you can work towards increasing your business’ social media ROI (return on investment).
In the B2C world, mass marketing through social media is a great way to grab the attention of potential consumers. In a B2B setting, social media is a channel through which relationships are built and sustained. The following are some industry specific examples that demonstrate success in how businesses approached their social media strategy.
Retail
In the retail industry, the conversion of viewer to consumer is of primary importance. In developing a community through social media, businesses within the retail industry can target consumers to engage and buy into their product.
Demographics show that GoPro consumers are physically active, adventurous, and avid social media users. By implementing a UGC social media strategy (user generated content), GoPro has been extremely successful in increasing engagement and loyalty within their community. By offering a chance for product users to be featured on their social media pages, not only are GoPro consumers sharing actively through social media channels like Instagram and Facebook, but simultaneously marketing different product lines to potential customers. Other retail businesses like restaurant chains can similarly implement social media as a channel for UGC and word of mouth to reach their engagement and conversion goals.
Influencers are becoming an increasingly common social media strategy. The relationship between social media and social media influencers has always played an active part in aiding retail businesses in selling any sort of product – whether that be a juice cleansing diet, an article of clothing, or a brand of makeup. Influencers are paid generously, and with a well-placed post on social media, influencers can offer retail businesses a targeted reach within a niche community. An impactful and recent example that demonstrates the importance of an influencer to a brand’s social media strategy is the relationship between Kylie Jenner and Snapchat. Known as the queen of Snapchat, Kylie Jenner has been one of the greatest influencers that brought Snapchat into the mainstream world that younger generations live in. But with one single tweet about how she no longer uses Snapchat – the business took a $1 billion drop in market value.
Celebrities and influencers also use social media as a way to market themselves. As well-known public figures, celebrities create a world of personal connection to their fan community through social media. Just as Kylie Jenner is an influencer for other brands, she and the whole Kardashian family also market themselves and their own products through social media.
Entertainment
The entertainment industry is naturally one of the largest players when it comes to social media. Also focused on increased revenue goals, the entertainment industry often uses social media to create content to resonate with its community and keep them engaged.
Netflix whose user demographics include younger generations with an interest in culture and trendsetting, is one such example of an entertainment business that uses social media to reach their community. To market their products and strengthen relationships, Netflix will post relatable and famous quotes from movies or shows they currently offer, relevant gifs, or current entertainment industry news. Upcoming or recently released movies will implement similar strategies in order to increase the engagement and reach of the movie to a wider audience who may be interested in seeing the motion picture in theaters. Through social media, entertainment products can fully showcase their brand and personality to their viewers, implementing a social media strategy that expands their reach and better connects them to relevant communities.
Science & Technology
Technology is always changing and with social media, consumers can stay on top of technology trends, while tech companies can quickly and effectively reach out to the tech centered community.
NASA is one of many technology focused businesses that caters to its consumers who are always looking out for industry related news. By sharing eye-catching imagery and newsworthy stories, NASA has amassed a great following on their social pages from technology obsessed aficionados.
General Electric similarly caters to their average consumer’s interest in science and engineering by releasing relevant visual and written content that spans across topics like new research, educational information, and stories.
Marketing
And of course, B2B marketing professionals like digital creative agencies use social media as a way to increase the opportunity to build relationships and attract new contacts.
Though we can reference the success of other businesses, every client experiences their social media strategy in unique ways. Your digital marketing agency is always dedicated to adapting and adjusting strategy based off of your success. Social media strategy will never be stationary for long.
Social media has enabled companies to understand the behaviors and preferences of their target market on a deeper level than ever before. In gaining this better understanding of their target market, companies can tailor their brand’s marketing approach to appeal to their preferred audience. Although social media marketing is widely utilized, companies struggle with trying to measure the success of their brand’s social media program. Below are six ways that our social media agency specifically measures the success of a brand’s social media program.
1: Set and Use Goal-driven Metrics:
It is essential that you set clear and specific goals to guide your social media branding campaign. These specific goals will clarify what metrics your social media program should be monitoring and measuring. If your goal is to increase engagements on Facebook, your company can set a specific goal for engagements over the next month, make the necessary adjustments to the Facebook posts, and analyze the frequency of engagements in comparison to the frequency of engagements prior to the new campaign on social media monitoring programs, such as Sprout Social. Setting and monitoring your brand’s goal-driven metrics is the best way analyze how your brand’s social media program is performing at any given time.
2: Measure and Analyze Engagement Rates
There are a multitude of ways to measure engagements on your brand’s social media program instead of merely looking to see if your posts got more likes this month than in the last couple of months. In using Sprout, and other community management programs, social media agencies are skilled with measuring your brand’s engagement rate on posts by analyzing questions such as: Out of the total number of impressions, how many of those people are engaging with your posts? How many are clicking to view the post? And, how many are scrolling right past it? When answered, these questions can bring insight on what adjustments need to be made to your social media program.
3: Analyze Your Rate of Response to Customers
A crucial part of maintaining your social media branding and image is interacting with consumers on various social media platforms. Although this task may seem tedious, social media agencies recognize the importance of monitoring and responding to the online community; and make it a priority. Your social media program should evaluate their rate of response to customers on social media within a certain period (24 hours) and take note. If your company does not monitor and reply to the online community in a timely manner, they may be damaging the brand’s image.
4: Use a Tool to Measure Your Paid vs Organic Likes
Business profiles are always offered the option to “boost” of “promote” their post for a fee. Boosting your posts may make it visible to more of your target market, but do you measure how many of the likes you get are organic as opposed to a result of your boost? Do you have a tool to distinguish your unpaid likes from paid likes on Facebook, Instagram, Twitter, etc.? Are you seeing more traffic from one over the other? The answers to these questions are critical for your social media branding program’s success. Social media agencies analyze and evaluate these questions constantly to construct a brand’s campaign toward what is working and away from what is not.
5: Conversion Rate from Visitor to Buyer
Your brand’s social media program will have many different goals. If your company’s goal is to increase sales, measuring the conversion rate from visitor to buyer is a necessity. Simply measuring the percentage of visitors on your page that end up making a purchase will give you great insight on how well your campaign is working. This conversion ratio can be used as a benchmark for future campaigns to see how your brand’s new camping strategy is working in comparison to the one used in the previous months, or even years. This is simple ratio is commonly overlooked by companies but is essential for analyzing sales goals.
6: Verify the Leading Indicators of Outcomes
Typically, companies see that specific engagements (likes, shares, comments, etc.) are very reliable indicators for how their social media strategy is performing and for predicting upcoming sales. There are different tools that a social media agency can use to analyze what type of posts bring the most engagements and, therefore, tailor your social media branding to the consumer’s tastes. The frequency of these specific engagements presents a substantial indication of how consumers will react to your brand. This recognition will also be useful when your company is looking to make sales predictions.
Social media marketing has become such a big part of growing brands and businesses. When it comes to starting social media marketing, many people do not know where to begin because there are so many ways of going about it. Social media agencies can be a crucial help to ensure your digital marketing is up to par. Check out these top 5 benefits of working with a social media agency.
Social Media Knowledge
Social Media Agencies have a lot of experience when it comes to social media, as it is their specialty. They can help you find the target audience that is most suitable for your brand, the best social media platform to reach your target audience, and can then monitor it to make sure you are getting the best results. They can do A/B testing to target different audiences along with different posts, and see which posts will help you reach your goals. Social media agencies are also experienced with search engine optimization, so they can maneuver your website to be in the top of the SEO rankings. The more people that view and see your website, the more traffic and recognition your brand is going to get. This will contribute to the growth of your brand in the long run.
Increase Traffic to Your Website
A very important goal of a social media agency is to create quality content to post on your brand’s social media platforms. Social media agencies can monitor and decide which social media platforms will get your brand optimum results and reach the highest amount of people. If you have quality posts on multiple platforms that interest your audience, you are more likely to bring more traffic to your website. More traffic means you may have more leads and conversions. By driving traffic your website, a social media agency can help you grow your customer base.
Quality Work
If you pick the right agency for you, you will be able to tell that they want to grow with you and your brand. They will put their full potential into creating the best posts, reports, campaigns, and websites that align with your goals. You should never have to worry that their work will be subpar, because you know that they produce quality content and genuinely care about the content they create for you. They will ask for your input on the content they make, and will only post it with your absolute approval. Social media agencies try to schedule weekly or monthly meetings to talk about the content and to check in on your new goals. They are willing to listen to your input, and will respond immediately to questions, problems, or thoughts that you may have.
Customer Service
We have already been over the fact that social media agencies will manage your social media accounts for you and monitor them closely. This will help increase your customer service exponentially. When agencies check your accounts constantly, they can look out for reviews, questions, direct messages, or comments from your consumers. The agency can either respond back to them quickly if they know the answer, or forward the message to you if they are unsure. Having this efficient system to connecting with customers boosts your company’s customer service and shows that you care about them. If word of mouth spreads, people will be more willing to try your brand because they know they will be looked after.
Saves You Time
If you are the business owner, or an executive of a company, we all know you do not have the time to log onto several social media platforms, check reports, interact with followers, and respond to clients. Social media agencies can help take these worries away, and do the work for you. They can focus on the social media aspect of your company and you can focus on your job! Leave the social media to the experts, and you focus on what you must do. Then, watch your company grow!
We all have been on Facebook and seen the paid Facebook ads that are present to the right of our newsfeed. Today, advertising on social channels has grown significantly, and companies are using algorithms to ensure that people are seeing ads that are relevant to them and their interests. If you want to be successful with your social media marketing, it is critical to complement your organic posts with paid promotion to gain the highest level of reach. If you need help, contact your closest social media advertising agency and read on to see 5 crucial steps you must take to create a great paid social campaign.
What are your Goals?
Before you start any marketing campaign, you must have your goals set up. If you understand the goals you are trying to achieve, you will be able to find the best strategy and focus on the specific performance metrics that will measure that goal. You may want to acquire more customers, increase brand awareness, increase engagement, or increase leads. Based on your goals for your campaign, you can then decide on the best strategy of promotion that will make your campaign most successful.
Identify Your Audience
Now that you have your goals in mind, who are the people that you are trying to reach with these paid social ads? If you want your campaign to the most successful, you need to take advantage of the targeting options that these social media platforms put forth. Your company may already know the audience that they are trying to target, or a social media advertising agency may help, so use that audience to make the most out of your social media campaign.
Pick the Right Channel and Content
With all the different social media platforms, you audiences may be the same, or may vary from platform to platform. If this is the case, you may want to tailor each post depending on which audience is on each platform. Do not assume that every post will work the same for each type of social media platform. A paid ad on LinkedIn may have a completely different audience then one on Facebook. Do some research before you post, and look at each audience on each social media platform as a separate group. If they tend to have similar characteristics then go ahead and use the same post. If they do not, then it may be the right move to create another post with a different audience in mind.
Select Targeting Options
Social media platforms are great because you can select people who you want to target, and even exclude the people who you do not want to see your ads. This will help ensure the money being spent on your ad is being used efficiently. Each platform has different targeting options, which allows you to target based on different characteristics or fields of interest. Lets take Facebook and LinkedIn for example. On Facebook you may want to target your audience based on age, interests, behavior, and degree. On the other hand, LinkedIn, a more professional site, you may want to target your audience based on job title, company, industry, and skill set. Really focus on targeting, because this is the most important step in getting your campaign out to the people it will be most useful to.
Create and Measure Your Campaign
Once you have all the above done, it is now time to create your campaign. If you are introducing a new product or service, start broad with your campaign and targeting, and then go into more detail as you see which people are responding. If your products are well established, many say to create multiple campaigns for different products and services. This allows you to see which ones do the best and which one you should be putting your time, money, and effort into. It also makes it easier to identify which audience responds best to each product or service. When it comes to measuring your campaign, marketing automation platforms can track your stats and revenue generation and can tell you which ads are costing the most per click, and which ones are costing the least. If an ad seems to be relatively expensive compared to others, and does not seem to be reaching people, turn off the ad and keep your cheaper ads on. When it comes to creating a campaign, you want to try and keep your cost per click relatively low, while increasing impressions and engagement in the long term.
When making social media posts, many people place too much emphasis on the image and not enough with the copy that accompanies it. While the visual element is the first thing a user pays attention to, the next element they look at is the accompanying text. Having clear, concise, yet persuasive text is incredibly important for driving engagement, increasing traffic, driving sales, etc. Many businesses seek out social media management companies, like Bright Age, to create, edit and manage the copy of their posts in order to stand out among competitors.
The Audience
What you are writing cannot possibly appeal to every person, so get to know your specific audience. Write as if you are directing the posts at one person who would fit well into your brand. Once you have identified the type of person you are targeting, you can write copy that is best suited for those people. While you may think having a generic tone may appeal to more people, having a tone consistent with your target audience will appeal to the right people.
The Wrap-Up
Never leave your text unfinished. Every good story has a beginning, middle, and end, so why should your social posts be any different? End with a call to action to direct your audience in the way you want them to go. Social posts are constricted with text, especially when using Twitter, so being direct with your audience is the best way to get the point across in such a limited amount of characters. By reinforcing your point at the end of your copy, you leave the reader with a final note that will last in their head.
Proofread
What is almost more important than the text itself is the editing of the text. Nothing looks more unprofessional than a grammar mistake or a sentence that confuses the reader. Proofreading and editing your copy multiple times is the key to preventing these problems. Read each post to yourself, out loud, and let others on your team proofread before you post. Social media management companies, like Bright Age, often have each member of the team proofread every post before it is sent to a client to ensure the copy is perfect. In addition to making sure everything is grammatically correct, also make sure your statements are factual and you would be able to back them up. A failure to proofread a post can result in a loss of credibility for your company, so why risk that due to such a minor mistake?
Writing copy for your social media posts can be easy, as long as you know how to do it. By following these tips, you can ensure the best text for your posts that will keep readers engaged and responsive. You do not have to be a Pulitzer Prize winning author to write great copy; you just have to pay attention to the small things.
All companies now a day are relying on some sort of social media platform to grow their business. Companies are striving to find the posts that will work best to increase their engagement and grow their customer base. With the proper social media management and creative posts, you can keep your current follower’s attention and gain new ones. Read on to learn 6 types of post to help generate engagement.
Ask Questions: Simple or Open Ended
We all know we have our own opinions on topics and that we love to use social media to share them. When creating social media posts, ask questions for your followers to answer to. They can either be open ended questions to get your followers thinking, or just a simple question that can be answered in a few words. Followers love to have their voices heard, and will be very willing to respond. Make sure you respond or interact back with them to grow your relationships and establish phenomenal customer service.
Introduce Surveys
Surveys are an amazing way to make social media management very easy and to find out more information on your audience and their preferences. You can monitor if you audience shares the same beliefs, of if it tends to be split. Once you know, you can start to alter your social media posts to match their preferences and to post things that they seem to like. This will keep their attention and boost engagement. Followers are more likely to interact with posts that catch their attention and that they can relate to.
User Generated Content
As previously said, if you know your followers and audience’s preferences, it is quite easy to make posts specifically tailored towards them. It may be wise investigate a little about each customer to see how every person is important to your business. If you know a little bit of personal information, and show them that you know and care, this will immensely help your company to grow. Ensure your posts contain some information that pertains to something they all like. If you show them you care for each customer, they are more willing to spread good reviews about your company to family, friends, and co-workers.
Use Photo Based Content and Videos
It has been proven that photo and video content get more click throughs than regular text-based posts. Photos and videos let your followers use their imagination and get creative. Media should help to increase engagement as long as it is relatable to your company, brand, or customers. Also make sure your media contains a caption that catches their attention, and that it is scheduled around a time when everyone is on social media. Scheduling is key to getting the most engagement, because you want people to be online when you post it.
TBT!
Don’t we all enjoy looking back at posts and pictures from back in the day and seeing how far we’ve come? Add some nostalgia to your posts and share old contents or old posts. It looks great to show customers how far your company has grown, or even how long you have been around to add some credibility . It may even help to bring back some old customers that had been lost over the years.
Free is Fun
Promotions and giveaway posts are an amazing way to create engagement and catch attention of new followers. Many tops companies and brands today have giveaways and promotions very often, which helps to further grow their customer base. You can gain new followers by creating posts that allow them to entire the giveaway if the give your company a follow and like a post. From this, engagement grows and a new loyal customer base is formed. Anyways, who could say no to an opportunity for some new free goodies? Click on this link to learn more on how to create a giveaway that will capture your follower’s attention.
