Archive for category: Community Management

Are you a business owner looking for a cost-effective way to boost your sales, spread brand awareness and effectively engage and communicate with customers? If you answered yes, or simply are interested in learning more about the influences of social media, then allow this article to introduce to you, the social media story features across platforms and how social media marketing agencies can help your business in optimizing the use of this feature. 

Stories consist of images and/or short videos that are visible for 24 hours. Stories appear as circles at the top of users’ social media pages, which helps to prevent your business’s latest message from getting lost in the clutter of the standard feed. The story feature works great for social media management, promoting brand awareness, and quick communication.

 Let’s take a deeper dive into the differences and benefits of the story feature across a variety of social media platforms. 

Instagram Stories:

Instagram is a popular social media platform that plays a key role in promoting brand awareness and B2C communication. Instagram stories can include; GIFs, music, polls, and direct links to desired landing pages, making your post that much more clear and appealing to consumers. If you want your story to appear longer than 24 hours, you can add your story to Instagram highlights. Highlights display saved stories in an album on your profile. For example, if your business posted a story about the latest product release, you could highlight the story to ensure that new page visitors can view the exciting announcement after the 24 hours window has closed. You can even assign each highlighted story to a named album.

 For example, at Bright Age, a social media marketing agency, our Instagram highlights welcome page views with highlighted stories showcasing our agency’s team, work, and office life.

Facebook Stories:

Just as there are different types of brand users, there are different types of social media users. Posting your message across a variety of social media channels is immensely important in reaching your business’s target audience. Boosted reports that, “stories engage more than 500 million daily users, or one-third of Facebook’s 1.56 billion daily global users,” proving the necessity of incorporating the story feature across platforms into your businesses’ digital marketing/advertising strategies. Instagram and Facebook stories are unique in the way in which the stories can be shared across the two platforms. For instance, you can easily share your Instagram story to Facebook by linking your accounts and turning on the share to Facebook setting. This makes sharing cohesive messages across platforms easier than ever! 

However, at Bright Age we are also skilled in customizing content across various platforms. So whether you want consistency across your social media sites or you want customized strategies, we are here to help guide you!

Twitter Fleets:

Twitter Fleets work in the same way that Instagram and Facebook stories do. Within the 24 hour viewing period, viewers can react to fleets privately. This means that users can privately reply to your fleet with a message or an emoji. If desired, DMs and reactions to stories can be turned off. However, keeping DMs on allows for you to gather feedback from your followers as well as engage with them through deeper conversation.

LinkedIn Stories:

Although LinkedIn stories work in the same way that the above platforms’ story features work, the effect of this platform’s story feature is different. LinkedIn is most commonly used for B2B communication which makes the LinkedIn stories feature a great form of communication for professionals and businesses who want to highlight their latest accomplishments and/or announce business or career updates. For businesses looking to mainly communicate with consumers, stick with posting stories to Instagram, Facebook, and Twitter.

Snapchat Stories:

Snapchat is the original creator of stories. Unlike Instagram and Facebook, which added the story feature to their platforms to compete with the APP, Snapchat stories can only be viewed and posted on the APP itself. The APP essentially is a new way of standard texting. Users can use the app to communicate with others through videos, still shots, and chats.

 Snapchat users are primarily made up of young teens and early thirty-year-olds, which means this platform is critical for businesses whose target audience is primarily young millennials. An example of a business that would see effective results from posting stories on Snapchat would be a makeup company looking to advertise youthful looks made with their product(s).

The story feature across platforms isn’t only great for businesses to engage and communicate with their audience, but it is a great tool to use for social media management. The story feature shows businesses who watched their story, which helps businesses determine if their social posts and digital messages are successfully reaching their desired audience. 

A Social Media Marketing Agency Can Help:

If you want to incorporate the story feature into your marketing strategy but aren’t sure how to effectively do so, consider working with a social media marketing agency like Bright Age. Agencies are not only pros when it comes to general social media management, but they too have the tools and knowledge to determine which social media platforms and features your business should use to effectively reach and engage your business’s targeted audience.

Pinterest is one of the most visually appealing ways to get your business noticed online. Have you searched for a recipe and noticed some of the most enticing images led you to Pinterest? This is why this social platform is so great in growing your brand—it allows you to capture the attention of your audience in the most creative and aesthetically pleasing ways! Here at Bright Age, we understand how important brand image is. Because of Pinterest’s unique website design, businesses can pick and choose what images they want to display on their account to create an aesthetically pleasing theme. This helps businesses visually appeal to their consumer base while also providing information about the business. As a leading Pinterest marketing agency, we have a few tricks up our sleeve to help you navigate Pinterest to boost your business to success. Keep reading to learn more about the reasons why we love using this social platform!

Create a Business Account

Pinterest currently has 459 million monthly active users. This means there is a lot of potential for your brand to become recognized by creating a Pinterest business account. A business account differs from the typical Pinterest account because there are a few features regular users don’t have access to. Particularly, your business will gain access to Pinterest Insights which are all of the analytics behind your content. This information is crucial for a business in understanding what their consumers like to see. These analytics will provide you with information such as data about your Pinterest performance, traffic on your business account, and specific details such as the number of views your pins are receiving.

Creating a Pinterest business account is the first step in successfully ensuring that you are on the right track to promoting your brand. The information that you gather from Pinterest Insights can help you determine the best content to post on your business account, ultimately helping your business increase engagement to drive more traffic to your profile.

Power of Advertisements

Once you have your Pinterest business account all set up and ready to go, check out the advertising opportunities that are now available to you. After you start running a few ads, users interested in similar industries or categories related to your business will start seeing your advertisements. This helps to increase your brand’s visibility and ultimately provides the potential for a larger consumer base.

Pinterest is one of the best places to market your business as over 85% of users have purchased items based on the brands they view on the social media platform. Running ads helps your business stand out on the platform, helping you reach a wide variety of users that could one day become loyal consumers of your brand.

Research Trends

One of the best ways to market your business on Pinterest is by making sure the content you are posting is what your consumers want to see. Pinterest makes this easy by including a list of categories related to what you typically search for on your account. For instance, if you have a clothing business, then most likely you will see a list of fashion-related categories when you go to type something into the search bar. You can then sift through these categories and see if there are any new and emerging trends to keep an eye out for. This will help you understand what people are currently interested in so you have a better idea of the content that will attract a wide audience.

As a Pinterest marketing agency, social media experts here at Bright Age are always keeping tabs on emerging trends. We understand how important it is to research current trends so we can have a better understanding of the content to post to our social media platforms. This helps us reach a wide audience and increase our visibility to ensure we are meeting our marketing goals. Overall, Pinterest offers great exposure from a marketing perspective. Businesses are given the opportunity to thrive on the aesthetically pleasing social media platform when using a business account by tracking analytics, running advertisements, and continuing to research emerging trends. Social media experts here at Bright Age understand that getting started on a Pinterest business account may seem a bit daunting, so feel free to contact us about managing your social media presence!

Social media is one of the best things to ever happen to businesses. Without social media, businesses wouldn’t have the convenient opportunity of marketing on multiple platforms and reaching an audience of people from around the world. Years ago, this would be seen as a dream! We have access to the world right at our fingertips, and it’s important for businesses to use these social platforms to the best of their advantage. With business-to-business marketing, also known as B2B marketing, using your social media resources is vital for success in a competitive industry.

As a B2B social media agency specializing in content creation, experts here at Bright Age know it can be hard to rise to the top of the algorithm and understand what kind of content your audience wants to see. There is a multitude of ways a business can use social media to rise to the top in B2B marketing, and this article will help to highlight a few of the key strategies businesses should start acting on right now to meet their marketing goals.

Prioritize the Right Social Channels

Everyone uses social media for different reasons. Some people may turn to Instagram to check out their favorite brands while others prefer to use Facebook to find information. As a business, it’s important to know where your audience is. Most businesses have accounts on each main social media platform—Instagram, Facebook, Twitter, and LinkedIn. This is especially helpful because it allows your content to reach as many people as possible. On the other hand, depending on your specific business and the audience you are targeting, prioritizing the social platform with the most engagement is critical for your success in social media marketing.

Tracking engagement is necessary for businesses to understand which social media platform is most popular among their audience. If you notice your Instagram engagement tends to be higher than your Twitter engagement, it would be more beneficial for your company to spend more time creating content for that particular platform. This will pay off in the long run as your best content will reach the people you want to see it. As a B2B social media agency, we know it can be hard to think of the right content to post. If your business is in need of some ideas, feel free to check out our blog about creating content for B2B marketing!

Use Hashtags to Widen Your Reach

Hashtags are your best friend when talking about B2B marketing. Almost every social media platform allows you to include hashtags in your posts and they can help you reach the right audience if you use them in your favor. If your goal is to reach potential clients that you want to work with, then make sure to include hashtags you know they would have a strong chance of seeing. For example, here at Bright Age we pride ourselves on being digital marketing and content creation experts, so we make sure to include hashtags such as #socialmediamarketing and #contentcreation under most of our posts.

Get Creative

Visuals catch the eye, and that is especially true when using social media for B2B marketing. Long blocks of text aren’t always visually appealing as it takes effort and time to understand what the message is trying to convey. Posts that include videos or gifs quickly catch the attention of a viewer, making it more likely they will interact with the post and increase your overall engagement.

It is important to understand, however, that every business has their own personal marketing techniques. Some businesses pride themselves on being more professional, so short animated clips may not be their go-to social media marketing strategy. On the other hand, many businesses want to appear casual and relatable, so including short video clips helps them reach the clients they want to partner with. The best thing your business can do is test it out! If you try including video content and the engagement doesn’t turn out how you want it to be, you will then know that you need to work on finding another strategy. It all depends on the way you want your brand to be perceived by your audience!

Social media is making B2B marketing as easy as ever. With access to a multitude of social media channels to market your business, the trick is understanding what strategies to implement to help your brand reach the right people. Prioritizing the right platforms, using hashtags, and getting creative with your content are some important tips to help you reach your B2B marketing goals. Here at Bright Age, we pride ourselves in helping brands succeed, contact us today to learn more!

Happy customers are the reason why companies become successful. If there are no customers, there’s no way for the business to continue operating. As customers keep businesses running, businesses need to continue meeting the demands of their customers by understanding the products they want to buy—it goes both ways. Why would someone want to give their hard-earned money to a business that doesn’t care about the opinion of the people who keep it above water? That’s why voice of the customer (VoC) programs are essential for a community management agency to understand customer satisfaction.

Most businesses have some kind of VoC program, and most likely you’ve encountered one. Surveys on the back of receipts and emails asking you to rate your experience are some of the common ways companies go about collecting feedback from their customers. In this case, any feedback is positive feedback. It’s important for a business to understand exactly what their customers either loved or hated about their experience purchasing a product or service. This feedback helps the business to understand what they need to do more of or change in order to remain successful in their industry.

As a leading community management agency, we understand just how important it is to listen to our own clients. We want to please them because if we aren’t providing them with the services they desire, they will choose to go elsewhere for business.

Here at Bright Age, we recognize just how important it is to build strong relationships with our clients. To help any businesses looking for some advice, we’ve outlined a few key tips to help you understand the customer satisfaction process.

Collecting Feedback

One of the best ways to collect feedback from your customers is by offering surveys. Surveys are helpful because the business can ask a variety of questions about the customer’s experience and then use this data to help strengthen the business. These surveys can be emailed, linked at the bottom of a receipt, or even conducted over the phone. Businesses can also offer incentives such as gift cards or free products to entice customers to take the surveys.

Another great way of collecting data is by asking customers to leave ratings online. Ratings are often the deciding factor in helping potential customers decide if they want to purchase a product or service from a particular business. Since these ratings are visible to both the customers and the business, they definitely motivate the business to stay on track in providing the best quality service.

Analyzing the Data

After gathering the feedback, the next step is to analyze the data for any common themes. If a lot of customers are mentioning the same issue about a product or service, it becomes evident to the business to quickly take any needed action.

This part of the voice of the customer (VoC) process can be very time-consuming because there is going to be a lot of data to get through. As a community management agency, we understand just how important it is to meet the needs of each of our valued clients. We recognize that our clients have many other agencies they could have decided on, so we want to use their feedback to continue strengthening our agency to meet their demands.

Implementing Necessary Changes

Once all the customer feedback has been thoroughly collected and analyzed, the business then needs to decide if they should make any changes. If there was a certain issue that was continuously brought up in the surveys or ratings, it’s pretty obvious the business needs to take action to fix the situation. If the ratings are flooded with five-star reviews about a certain product or service, it helps the business to know they are on the right track with keeping their customers happy. Overall, it is essential for businesses to have voice of the customer (VoC) programs to create an organized way of interpreting customer feedback. Starting with collecting the feedback, many businesses choose to send out surveys and ask customers to leave reviews either on Google or on the personal business website. Once the business feels like they have a good amount of feedback to sort through, they need to start analyzing the data. They should look out for commonly mentioned issues or product ratings that have glowing reviews. After all the data has been analyzed, the business can then implement any necessary changes according to the feedback left by the customers. The VoC program will help your business remain a leader in your industry by understanding the opinions of the ones who keep it running—your customers.