Archive for category: Community Management

So your company realizes that it needs to start building a strong online presence in order to effectively compete and grow in today’s digital world. Creating social media accounts like Facebook, Instagram, and Twitter for your business is highly beneficial. Having such social media accounts allows for you to conveniently and effectively communicate to consumers, allows your business to gain insight on your target audience, and makes it easier to build, monitor, and maintain customer relationships.

Although creating social media accounts for your business is easy to do, maintaining and monitoring them is not. Managing assets, material, and overhead are stresses on their own, and having to then build, monitor, and maintain your business’s online presence is a whole other workload that can easily become overwhelming. Hiring a marketing agency such as Bright Age can help relieve you in some areas and can help your business strongly build and maintain an impressionable online presence. 

  If you are thinking of assigning a few in-house employees to manage your social media accounts rather than outsource to a brand management agency, then this article is perfect for you. Here are three benefits to hiring a marketing agency that will have you looking for an agency to help handle all of your brand management needs.

1: Frees up your time and responsibilities:

Customers pay attention to whether or not a brand responds to their customers’ comments and concerns. For instance, Sprout Social reports that, “79% of consumers expect a response from brands in the first 24 hours of reaching out. And 49% of consumers will unfollow brands on social media that deliver a poor customer experience.” 

If you think cherry-picking comments to respond to for the sake of time is sufficient, then you are only damaging your brand image in the light of consumers’ eyes and in the end are creating an opportunity for competitors to swoop in and take away business. Working with a brand management agency will help free up your time and stresses and will help build and maintain your business’s reputation and customer relations.

2: Brand Management Agencies have the tools and expertise

Posting on social media is much more than just uploading a photo here and there to let consumers know that you are active. If you are wanting effective and rewarding social marketing, then you need to work with a team that knows how to build your business the appropriate social media strategy. A strong social media strategy requires a team who knows how to use data to determine who your business’s target audience is, what messaging works best in grabbing their attention, as well as knows what times and socials to post on to reach your target audience successfully. In addition to understanding how to use data to determine who and how to reach your target audience, it is imperative that those who run your socials know what and how to use social media platforms’ current updates, algorithms, and features to maximize the effectiveness of your posts. Feeling overwhelmed yet? Don’t, marketing agencies have got you covered. Agencies are staffed with social media experts who have access to the tools and knowledge needed to make your business’s social presence outstanding and rewarding. 

Galaxy Theatres is a company that makes effectively engaging with their customers and continuously elevating their ultimate entertainment experience a priority. Therefore, they truly find value in working with a brand management agency like Bright Age to manage their brand’s public appearance by having them run the behind-the-scenes of their social media accounts. 

  3: Cost-effective results:

Outsourcing a social media team is more bang for your buck. Social media teams come with experts in graphic design, brand management, data analytics, advertising, and much more. This means that outsourcing saves you from having to hire and train multiple employees and/or overwhelm one employee with all the different requirements and skills it takes to build and run a successful social media presence. Outsourcing also saves you from paying all the monthly fees that helpful insight tools, like Hootsuite, charge. Overall, marketing agencies will deliver you well-rounded cost-effective results and will help positively build and maintain your business’s customer relations and brand’s social appearance.

Let’s pretend you are shopping for a particular occasion online. If you like something, you will most likely purchase it because your decision will be primarily emotionally driven. On the other hand, your thought process and purchasing decisions would be very different if it were for your business. Therefore, B2B and B2C marketing are very different.

“B2B” stands for “business to business” and “B2C” means “business to consumer.” B2B companies sell products and services from one business to another. For example, in automobile manufacturing every model of car needs parts from other companies, such as tires and batteries. When you purchase a car from a company, you are also buying parts that came from other companies as well. B2C businesses sell products and services to customers, such as clothing and services.

Understanding the difference between B2B marketing and B2C marketing is crucial to create a successful marketing strategy for any business. Marketers must take on different tasks to increase the effectiveness of their strategies. As a social media marketing agency, Bright Age can take on both types of marketing for any business that needs marketing help. Here are the major differences we have gathered to help you choose the right marketing strategy for you.

B2B: Building Personal Relationships

B2B marketing focuses on building personal relationships rather than transactional ones. They aim to drive long-term business by building trust with their customers. EMCORE focuses on building personal relationships with their customers by serving with excellence and designing products that are valued by customers. They remain accountable for their results and strive for long-term business. Relationship building in B2B marketing is crucial because it gives you the opportunity to show your morals and values. If another business sees initial benefits, they will click on your website to learn more. Since B2B customers are purchasing with the intent of improving their business, it is critical for them to trust their sellers, making personal relationships so important.

B2C: Building Transactional Relationships

The goal of B2C marketing is to create transactional relationships and get customers to buy from your website. B2C companies aim to meet their customer needs and give them a perfect experience. They want to sell their product as quickly as possible. However, B2C companies still need to add value to their customers and meet their needs. An example of a company that participates in B2C marketing is EZ Plans. They are an architecture firm that helps homeowners across the U.S. improve their homes. Their goal is to lure in customers easily and rapidly. They use their social media platforms to showcase beautiful home improvements so customers will choose them over their competitors. B2C marketing minimizes the time they get to know their customers, unlike B2B marketing.

B2B: Specific Target Audience

B2B marketing focuses on a specific target audience. Creating a marketing strategy can be very tricky because most sales don’t occur online. However, social media can help identify potential customers and develop relationships. Most B2B companies use social media platforms to appeal to a specific individual or small group within a business. B2B industries focus their marketing efforts on platforms like Facebook, Twitter, and LinkedIn. For example, EMCORE does not have an Instagram because they are not trying to sell directly to consumers. Since they are more focused on developing brand awareness to other businesses, they use Facebook, Twitter, and LinkedIn to promote their content and drive traffic to their website. Their marketing efforts are aimed at other businesses who can benefit from their products. Bright Age helps EMCORE maintain high-quality social media platforms that share helpful content and provide information for potential and current customers.

B2C: Large Target Audience

On the other hand, B2C marketing reaches a wider audience and is more spread out. B2C businesses use as many social media platforms as they can, such as Instagram, Twitter, and Snapchat to increase sales and profits. Take GoodRx for example: they maintain an impressive Twitter presence with 11.4k followers. Bright Age helps direct their marketing efforts to all Americans who need more affordable and convenient healthcare regardless of their income or status. Additionally, GoodRx posts are very emotionally driven, which draws in more customers. Content marketing is one of the most important aspects of B2C marketing, and Bright Age can help your business develop the right content for you.

In summary, understanding what strategies to implement to reach your audience can be tricky. These major differences between B2B and B2C marketing can help you develop the right marketing strategy for your business. Need some help running a B2B or B2C marketing campaign? Contact Bright Age to help you reach your goals! 

Digital marketing has become one of the best ways to advertise products and services. Thanks to the ever-expanding network of the internet, new strategies have been developed to assist businesses in capturing the attention of consumers out of the billions of people that use the Web every day. These strategies include search engine optimization and social media marketing, which have proven to be necessary components in gaining exposure. As a social media marketing agency, we understand the relationship between social media and SEO and will break down how the two can be used to build a brand presence. 

What is SEO?

SEO is the acronym for search engine optimization. It’s the process in which you implement strategies that will improve your website’s visibility in Google and other search engines. In other words, it’s a way for you to optimize the chances of your site being one of the top results when someone searches for your services on Google. SEO is very important for digital marketing as internet searches are one of the most prevalent sources of site traffic. If you can increase the number of people that see your site, it can drive more clicks, and hopefully sales.  

What is Social Media Marketing?

On the other hand, we have social media marketing. As defined by Buffer it is, “the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.” While the goals of social media marketing are very similar to SEO, the strategies in both processes are quite different. With social media marketing, you are focusing on tailoring content for different platforms and engaging with your followers. Whereas SEO is centered around specific keywords and how they are worked into everything from your site content to the URLs. 

Using SEO and Social Media to Build a Brand Presence 

SEO and social media marketing strategies work great independently, but when they work together you can create a solid, reliable brand identity.  It’s important to keep in mind that your social media presence doesn’t directly influence your SEO ranking, but there is evidence that the two are influenced by each other in some ways. It is also common for social media profiles to be found in the search results for branded keywords. For example, when you search for Netflix on Google, the third search result is their Twitter account. 

The connection between SEO and social media marketing lies within the engagement social media posts can garner. Quality posts that gain a significant amount of likes, comments, and shares are signals Google uses to rank your site. A data plot from CognitiveSEO illustrates this relationship further.   

When you post content on your social media that people resonate with, they will share it with their followers and friends. As the post gains more shares, it signifies to Google that your content is valuable which can influence your SEO standing. Additionally, the shares can help you build a reliable brand image which is important when you consider social media is one of the first ways consumers interact with a brand. People can have more confidence when purchasing from a business that has an established social media presence as they get a more personal look into who the company is and what they stand for.

The effect of social media engagement can be even more powerful when you start to link your posts back to your website. As the post cycles through multiple consumers, there is a greater chance of someone clicking on the link to your site, which increases your visibility. This process also creates backlinks which are very important for SEO. 

Conversely, having a dormant social media presence can have the reverse effect according to Nancy Marshall from Forbes. An inactive social media profile can decrease your SEO ranking as there is no other source your website is gaining exposure from. This is especially true now when almost every business has some sort of social media presence. 

As a social media marketing agency, we understand the necessary steps that need to be taken to increase SEO rankings through various social platforms. So, here are some quick tips on how to improve your social media presence: 

1. Create high-quality content – You want your content to resonate with people (so that they will share it), so take the necessary time to understand your audience and the content they like. 
2. Make your content easily shareable – Encourage your followers to engage and share your content with captivating call-to-action phrases. 
3. Optimize your social media profile – Include as much information about your business into your “Bio” or “About” pages. And link your social media posts back to your website so that your followers can learn more. 

Overall, understanding the relationship between social media marketing and SEO will allow you to start or continue building a quality social media profile that can improve your search results ranking.  

The most difficult part of running any social media account is coming up with new and creative ideas to keep your followers engaged. With more people on social media than ever before, it is necessary to improve your social media game and content creation. It is important for marketers to help their brand stand out from the crowd, especially on major social media platforms like Instagram and Facebook.

Followers are eager for new and relevant content that is expected to be delivered on a daily basis. However, content creation can be extremely tough. Developing and choosing the right social media strategy for you can be daunting. With the help of a social media agency, your business can enhance its social media accounts and attract customers. So, how do you maintain a fresh feed and keep your audience entertained? Here are five top tips we have gathered to help your brand succeed. 

Share Short Videos

Video content has become a must for marketers. It gets more shares than text or images on any social media platform, and consumers love it. You can choose from an array of options such as stories, reels, and GIFS that all grab the attention of followers and bring in new customers. Short video clips allow your followers to engage with your brand for a longer amount of time than a regular image, ensuring that they do not get bored. Starbucks is a great example because the company uses GIFS to lure in customers and entertain them constantly. Their short, creative, and aesthetically pleasing short clips attract customers. This helpful tip requires minimal effort but can bring enormous benefits.  

Run a Contest or Giveaway 

Every customer loves the idea of free stuff. Creating a contest or giveaway is one of the most successful and impactful social media strategies to engage with your followers. According to research from Tailwind, Instagram contests get 3.5 times as many likes and 64 times more comments than a regular post. Galaxy Theatres often hosts giveaway contests for new movie releases, and those giveaway posts receive significantly more likes than other posts. In order to run a contest, all you need is something to give away, terms and conditions, and a creative way to enter. This is a great way to please your followers and enhance your social media game.   

Share, Pin & Regram 

Reposting photos from your followers is a great way to keep them engaged and make them feel appreciated. Reposting allows you to take a high performing post from your audience and post it as your own. While giving you more exposure, it also allows your customers to feel noticed, making it a win-win situation. Galaxy Theatres does a great job reposting content on their social media platforms of customers visiting the theatres. This creates excitement in their follower base and shows their audience that people love the theatre.

Make a Meme 

Memes have become such a huge part of social media. Creating a funny meme is the perfect way for your brand to show off their sense of humor. Customers on social media are constantly looking for posts that they can relate to or laugh at. Bright Age does a fabulous job creating relatable and funny content for Golden Girls that results in more engagement from followers. Memes can help your brand connect with your audience and offer you a chance to reference an established joke or trend.  

Keep Your Feed Visually Appealing 

Facebook and Instagram are the two most popular social media platforms with over 500 million people accessing them daily. This means that there are countless opportunities for your brand to grow and impact a consumer. It is more important than ever for a brand to make their feed appealing and positive, while also remaining authentic. A great example of an appealing feed is Woodland Hills Magazine. We value creating and curating posts that feature a certain color scheme or and mood, prioritizing a very aesthetically pleasing account. Keeping your content creation on your feed cohesive is pivotal for success.

Overall, developing content creation to keep your feed fresh and engage your followers can be a difficult task. It is extremely important to entertain your followers and satisfy their needs. As a social media agency, Bright Age can ensure that your brand will please your audience and help your business thrive.