Understanding the Difference Between B2B Marketing and B2C Marketing

Let’s pretend you are shopping for a particular occasion online. If you like something, you will most likely purchase it because your decision will be primarily emotionally driven. On the other hand, your thought process and purchasing decisions would be very different if it were for your business. Therefore, B2B and B2C marketing are very different.

“B2B” stands for “business to business” and “B2C” means “business to consumer.” B2B companies sell products and services from one business to another. For example, in automobile manufacturing every model of car needs parts from other companies, such as tires and batteries. When you purchase a car from a company, you are also buying parts that came from other companies as well. B2C businesses sell products and services to customers, such as clothing and services.

Understanding the difference between B2B marketing and B2C marketing is crucial to create a successful marketing strategy for any business. Marketers must take on different tasks to increase the effectiveness of their strategies. As a social media marketing agency, Bright Age can take on both types of marketing for any business that needs marketing help. Here are the major differences we have gathered to help you choose the right marketing strategy for you.

B2B: Building Personal Relationships

Twitter marketing agency screenshot of EMCORE to show example of B2B

B2B marketing focuses on building personal relationships rather than transactional ones. They aim to drive long-term business by building trust with their customers. EMCORE focuses on building personal relationships with their customers by serving with excellence and designing products that are valued by customers. They remain accountable for their results and strive for long-term business. Relationship building in B2B marketing is crucial because it gives you the opportunity to show your morals and values. If another business sees initial benefits, they will click on your website to learn more. Since B2B customers are purchasing with the intent of improving their business, it is critical for them to trust their sellers, making personal relationships so important.

B2C: Building Transactional Relationships

Instagram marketing agency screenshot of EZPlans to show B2C

The goal of B2C marketing is to create transactional relationships and get customers to buy from your website. B2C companies aim to meet their customer needs and give them a perfect experience. They want to sell their product as quickly as possible. However, B2C companies still need to add value to their customers and meet their needs. An example of a company that participates in B2C marketing is EZ Plans. They are an architecture firm that helps homeowners across the U.S. improve their homes. Their goal is to lure in customers easily and rapidly. They use their social media platforms to showcase beautiful home improvements so customers will choose them over their competitors. B2C marketing minimizes the time they get to know their customers, unlike B2B marketing.

B2B: Specific Target Audience

Facebook screenshot of EMCORE to show B2B

B2B marketing focuses on a specific target audience. Creating a marketing strategy can be very tricky because most sales don’t occur online. However, social media can help identify potential customers and develop relationships. Most B2B companies use social media platforms to appeal to a specific individual or small group within a business. B2B industries focus their marketing efforts on platforms like Facebook, Twitter, and LinkedIn. For example, EMCORE does not have an Instagram because they are not trying to sell directly to consumers. Since they are more focused on developing brand awareness to other businesses, they use Facebook, Twitter, and LinkedIn to promote their content and drive traffic to their website. Their marketing efforts are aimed at other businesses who can benefit from their products. Bright Age helps EMCORE maintain high-quality social media platforms that share helpful content and provide information for potential and current customers.

B2C: Large Target Audience

Twitter GoodRx screenshot to showcase B2C

On the other hand, B2C marketing reaches a wider audience and is more spread out. B2C businesses use as many social media platforms as they can, such as Instagram, Twitter, and Snapchat to increase sales and profits. Take GoodRx for example: they maintain an impressive Twitter presence with 11.4k followers. Bright Age helps direct their marketing efforts to all Americans who need more affordable and convenient healthcare regardless of their income or status. Additionally, GoodRx posts are very emotionally driven, which draws in more customers. Content marketing is one of the most important aspects of B2C marketing, and Bright Age can help your business develop the right content for you.

In summary, understanding what strategies to implement to reach your audience can be tricky. These major differences between B2B and B2C marketing can help you develop the right marketing strategy for your business. Need some help running a B2B or B2C marketing campaign? Contact Bright Age to help you reach your goals! 

The Relationship Between Brands and Content Creators

Creator promoting a product on social media to show content creation agency importance

Content creators and their influence have grown significantly over the past decade, with many of them taking the role on as their full-time job. With this dedication, it hasn’t taken long for creators to grow large audiences, and brands are starting to take notice. When done strategically, working with a content creator can lead to increased visibility, engagement, and sales for a business. This holds especially true for creator fanbases who are known to be fiercely loyal and hold a lot of trust in the influencer. As a content creation agency, we understand the importance of fostering a brand-content creator relationship and will break down the benefits in this blog post. 

Why Creators Are Relevant Right Now 

People that were posting on YouTube and Instagram as a fun side project are now making thousands and sometimes millions of dollars, which is partly due to brand deals. According to Sprout Social, the creator economy recorded $1.2 billion in funding in just the first half of 2021. Why are brands so willing to invest money into influencers you ask? These creators are setting the trends in the media which makes them very influential. Their audiences are quite devoted as creators are able to form a seemingly personal connection with them. When taking this into consideration, influencer product recommendations are an exceptionally powerful marketing tool. 


Some creators have turned their followers into a consumer base for their own products. It’s not uncommon for a creator to release their own branded merchandise. One of the most common sites that produce creator merch is Fanjoy. This company makes merch for some of the most popular creators such as Addison Rae, David Dobrik, and the Merrell Twins. 

Addison Rae Merch to show importance of content creation agency

In some specific cases, creators take on the endeavor of starting a new business. This is most commonly seen in the YouTube beauty community with a lot of the top YouTubers selling their own cosmetics. One of the biggest brands that was started by a creator is Huda Beauty. This company was started by Huda Kattan in 2013 and currently has 49 million followers on Instagram. The brand has grown exponentially since its founding with Forbes estimating at least $250 million in annual sales. 

Fanjoy and Huda Beauty prove that there is a demand for products related to content creators and there have been many brands that directly take advantage of their influence. For example, the most followed person on TikTok is 17-year old Charli D’Amelio. With over 120 million followers, the coffee company Dunkin’ saw an opportunity. In September 2020 Dunkin’ launched “The Charli” which was a signature cold brew drink that anyone could order. This drink sold thousands of Dunkin’ cold brews and its success had many other businesses following their lead. Charli and her sister Dixie went on to collaborate with the clothing brand Hollister and are the lead models for Morphe 2, a sister brand to the highly successful Morphe cosmetics company. 

Charli and Dixie D'Amelio modelling for Morphe 2 to show importance of content creation agency

Recapping the Benefits 

The influence of these creators can help your business market to a targeted audience and is one of the many benefits of forming a relationship with a creator. Content creators also have very loyal fanbases which can give some guarantee for sales on any products or services made by or in collaboration with the influencer.  Working with a creator is also a great way to seamlessly participate in social media trends which can increase brand awareness and visibility, which is perhaps one of the biggest goals when collaborating with someone with a significant following. 

How Brands Can Utilize Content Creation Agencies 

The next question you may ask yourself is how can my business start to form a bond with these creators? This is where a content creation agency comes in. Agencies have spent years in the social media space learning and understanding the dynamics of the business-creator relationship. They know that the key to a successful collaboration is making sure you pick the right content creator who lines up with your brand’s values and target audience. Contact Bright Age today to learn how we can create the community associations that are essential to benefit from content creators!

The Connection Between SEO and Social Media

Graphic of SEO standings to show importance of social media marketing agency strategies

Digital marketing has become one of the best ways to advertise products and services. Thanks to the ever-expanding network of the internet, new strategies have been developed to assist businesses in capturing the attention of consumers out of the billions of people that use the Web every day. These strategies include search engine optimization and social media marketing, which have proven to be necessary components in gaining exposure. As a social media marketing agency, we understand the relationship between social media and SEO and will break down how the two can be used to build a brand presence. 

What is SEO?

SEO is the acronym for search engine optimization. It’s the process in which you implement strategies that will improve your website’s visibility in Google and other search engines. In other words, it’s a way for you to optimize the chances of your site being one of the top results when someone searches for your services on Google. SEO is very important for digital marketing as internet searches are one of the most prevalent sources of site traffic. If you can increase the number of people that see your site, it can drive more clicks, and hopefully sales.  

What is Social Media Marketing?

On the other hand, we have social media marketing. As defined by Buffer it is, “the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.” While the goals of social media marketing are very similar to SEO, the strategies in both processes are quite different. With social media marketing, you are focusing on tailoring content for different platforms and engaging with your followers. Whereas SEO is centered around specific keywords and how they are worked into everything from your site content to the URLs. 

Graphic of social media marketing to show importance of social media marketing agency

Using SEO and Social Media to Build a Brand Presence 

SEO and social media marketing strategies work great independently, but when they work together you can create a solid, reliable brand identity.  It’s important to keep in mind that your social media presence doesn’t directly influence your SEO ranking, but there is evidence that the two are influenced by each other in some ways. It is also common for social media profiles to be found in the search results for branded keywords. For example, when you search for Netflix on Google, the third search result is their Twitter account. 

Social media marketing agency Screenshot of Netflix searched in Google

The connection between SEO and social media marketing lies within the engagement social media posts can garner. Quality posts that gain a significant amount of likes, comments, and shares are signals Google uses to rank your site. A data plot from CognitiveSEO illustrates this relationship further.   

Social network engagement and site rank chart to show importance of social media marketing agency strategies

When you post content on your social media that people resonate with, they will share it with their followers and friends. As the post gains more shares, it signifies to Google that your content is valuable which can influence your SEO standing. Additionally, the shares can help you build a reliable brand image which is important when you consider social media is one of the first ways consumers interact with a brand. People can have more confidence when purchasing from a business that has an established social media presence as they get a more personal look into who the company is and what they stand for.

The effect of social media engagement can be even more powerful when you start to link your posts back to your website. As the post cycles through multiple consumers, there is a greater chance of someone clicking on the link to your site, which increases your visibility. This process also creates backlinks which are very important for SEO. 

Conversely, having a dormant social media presence can have the reverse effect according to Nancy Marshall from Forbes. An inactive social media profile can decrease your SEO ranking as there is no other source your website is gaining exposure from. This is especially true now when almost every business has some sort of social media presence. 

As a social media marketing agency, we understand the necessary steps that need to be taken to increase SEO rankings through various social platforms. So, here are some quick tips on how to improve your social media presence: 

  1. Create high-quality content – You want your content to resonate with people (so that they will share it), so take the necessary time to understand your audience and the content they like. 
  2. Make your content easily shareable – Encourage your followers to engage and share your content with captivating call-to-action phrases. 
  3. Optimize your social media profile – Include as much information about your business into your “Bio” or “About” pages. And link your social media posts back to your website so that your followers can learn more. 

Overall, understanding the relationship between social media marketing and SEO will allow you to start or continue building a quality social media profile that can improve your search results ranking.  

The Psychology of Color in Marketing

As primates, humans have large, complex brains and forward-facing eyes that allow depth-perception. While most animals use sense of smell as their dominant sensory system, primates heavily rely on visual activity. Humans use these visual cues for basic adaptive behavior such as getting dressed, cleaning, avoiding danger, making friends, and even shopping. Due to these visual cues, color plays a huge role in daily lives, especially when it comes to influencing purchases. As a digital marketing agency, Bright Age knows that color plays a major role in brand identity and marketing. Purchase intent is often affected by color. Consumers use color as a way to determine the “personality” of a brand. Because of this, it is important to choose the appropriate colors for a specific brand. But how do you know what colors fit a brand’s personality? This is where color psychology comes into play.  

Color theory illustration to show skills of digital marketing agency

Color psychology is the study of how colors affect perceptions and behaviors. When used in marketing, color psychology focuses on how certain colors impact a consumer’s impression of a brand. When making purchases many consumers have admitted that they focus primarily on visual appearance, with color being the main draw of their focus. So how do different colors influence people?

Red:

Red is a high-energy color that immediately pulls focus. It is associated with movement, excitement, or passion, and it creates a sense of energy. As a physical stimulator to the human body, it can affect nerve impulses and heart rate. Red is also commonly used by fast-food chains due to its appetite-encouraging abilities. 

Blue:

Blue provides a sense of security and trust, young people often associate it with maturity. While blue calms the mind and provides a space of tranquility, it can also curb appetite and stimulate productivity. Blue is the most commonly used color among offices and corporate brands. 

Green: 

Green stimulates harmony in the brain. It encourages a balance of emotions and can lead to decisiveness. Associated with health, tranquility, and nature, green is often used for promoting environmental issues. Green is also associated with wealth and highly successful brands.

Green logos to show skills of digital marketing agency

Purple:

Although the color is no longer only available to kings and queens, purple is still associated with royalty and respect. It represents creative, wise, and imaginative brands and products. Purple stimulates the problem-solving and creative parts of the brain. This color is frequently used for beauty products. 

Orange & Yellow: 

These colors stimulate logic and promote enthusiasm, but if used too frequently they can create a sense of anxiety. Yellow makes babies cry, while orange can show caution. These colors are often used as a way to draw in impulsive buyers and window shoppers. 

Yellow logos to show skills of digital marketing agency

Black: 

Black is associated with authority, power, stability, and strength, but when overused black can become overwhelming. Black is often used as a symbol for intelligence and to trim down the appearance of sizes on items. 

Gray:

Gray can symbolize feelings of practicality, timelessness, and solidarity, although too much gray can lead to feelings of nothingness. While gray is nice to include, using gray as the main color can draw emotions of old age, depression, and even death. 

White: 

Using white can spark a sense of creativity, it is associated with feelings of purity and cleanliness. White is often used to project neutrality and the absence of color. 

Black logos to show skills of digital marketing agency

The use of color in marketing should always be tuned to the brand’s needs. Smart branding utilizes the psychological effects of color while accounting for different cultural associations. Color is an important tool that impacts the success of identity branding and marketing. As a digital marketing agency, Bright Age uses specific colors to create graphics that not only fit brands’ needs but also elevate the overall feel of these brands. For more information about the services Bright Age offers visit the link https://brightage.com/our-services/. 

How To Keep Your Brand’s Feed Fresh

The most difficult part of running any social media account is coming up with new and creative ideas to keep your followers engaged. With more people on social media than ever before, it is necessary to improve your social media game and content creation. It is important for marketers to help their brand stand out from the crowd, especially on major social media platforms like Instagram and Facebook.

Followers are eager for new and relevant content that is expected to be delivered on a daily basis. However, content creation can be extremely tough. Developing and choosing the right social media strategy for you can be daunting. With the help of a social media agency, your business can enhance its social media accounts and attract customers. So, how do you maintain a fresh feed and keep your audience entertained? Here are five top tips we have gathered to help your brand succeed. 

Share Short Videos

Instagram marketing agency example of short video clip.

Video content has become a must for marketers. It gets more shares than text or images on any social media platform, and consumers love it. You can choose from an array of options such as stories, reels, and GIFS that all grab the attention of followers and bring in new customers. Short video clips allow your followers to engage with your brand for a longer amount of time than a regular image, ensuring that they do not get bored. Starbucks is a great example because the company uses GIFS to lure in customers and entertain them constantly. Their short, creative, and aesthetically pleasing short clips attract customers. This helpful tip requires minimal effort but can bring enormous benefits.  

Run a Contest or Giveaway 

Instagram screenshot showing example of giveaway contest.

Every customer loves the idea of free stuff. Creating a contest or giveaway is one of the most successful and impactful social media strategies to engage with your followers. According to research from Tailwind, Instagram contests get 3.5 times as many likes and 64 times more comments than a regular post. Galaxy Theatres often hosts giveaway contests for new movie releases, and those giveaway posts receive significantly more likes than other posts. In order to run a contest, all you need is something to give away, terms and conditions, and a creative way to enter. This is a great way to please your followers and enhance your social media game.   

Share, Pin & Regram 

Marketing agency screenshot of fan photo to show example of reposting.

Reposting photos from your followers is a great way to keep them engaged and make them feel appreciated. Reposting allows you to take a high performing post from your audience and post it as your own. While giving you more exposure, it also allows your customers to feel noticed, making it a win-win situation. Galaxy Theatres does a great job reposting content on their social media platforms of customers visiting the theatres. This creates excitement in their follower base and shows their audience that people love the theatre.

Make a Meme 

Marketing agency screenshot of Golden Girls to show example of a meme

Memes have become such a huge part of social media. Creating a funny meme is the perfect way for your brand to show off their sense of humor. Customers on social media are constantly looking for posts that they can relate to or laugh at. Bright Age does a fabulous job creating relatable and funny content for Golden Girls that results in more engagement from followers. Memes can help your brand connect with your audience and offer you a chance to reference an established joke or trend.  

Keep Your Feed Visually Appealing 

Instagram account screenshot of Woodland Hills Magazine to show proper feed

Facebook and Instagram are the two most popular social media platforms with over 500 million people accessing them daily. This means that there are countless opportunities for your brand to grow and impact a consumer. It is more important than ever for a brand to make their feed appealing and positive, while also remaining authentic. A great example of an appealing feed is Woodland Hills Magazine. We value creating and curating posts that feature a certain color scheme or and mood, prioritizing a very aesthetically pleasing account. Keeping your content creation on your feed cohesive is pivotal for success.

Overall, developing content creation to keep your feed fresh and engage your followers can be a difficult task. It is extremely important to entertain your followers and satisfy their needs. As a social media agency, Bright Age can ensure that your brand will please your audience and help your business thrive.

How to Market New Products to Existing Customers

Is your company struggling to compete with other brands and reach its maximum potential? If you answered yes, then it may be because you are marketing to the wrong audience. In order for a business to be successful and profitable, it must stand out to its unique customers. Businesses often struggle with this goal because they aim their marketing efforts towards new customers, rather than existing ones. The majority of businesses spend more than 80% of their money trying to target new customers, resulting in little to no profit. In order to prosper, companies should focus their marketing efforts on existing customers.

According to Sophia Bernazzani, creator of HubSpot Service Blog, existing customers are a lot easier to sell to because there is a 60-70% chance they will buy a product. On the other hand, there is a 5-20% chance a new customer will buy. Maintaining relationships and communicating with current customers can bring your organization countless benefits. If you focus more on marketing to existing customers rather than new ones, you can increase revenue, grow in value, and gain loyal customers.

Getting help from a content marketing agency can help your business flourish and deliver new perspectives. If you are simply looking for tips on how to target existing customers to ensure your business succeeds, then keep reading!

Build on the Customer’s Current Products

Existing customers are typically easier to sell to because they are already familiar with your company. When you are dealing with new customers, you need to explain what your company is and the values you hold. Since regular customers have already purchased from your brand, you do not need to convince them. Companies should focus on what the customers have purchased in the past. You should introduce a new product that up-sells, upgrades, or adds on to their already purchased items.

Yelp screenshot of Galaxy Theatres to show example of up-selling to existing customers.

For example, if a customer sees a standard priced movie at Galaxy Theatres, then perhaps next time they can be enticed to upgrade their movie to a vip movie or special format movie like DFX. 

Customers are more interested in products that can provide them with more value than they already have. They are more likely to buy items that improve their last ones. This will result in more sales and increased revenue.

Engage With Your Existing Customers Even After Purchase

After your customers complete a sale, it is important to follow up with them to maintain your relationship. If you provide something of value to them after their purchase, they will come back. For instance, if an item goes on sale that may be of interest to them, then let them know. Or if a new product is introduced, tell them directly. It is crucial for customers to feel like they are in the loop.

Elite dance screenshot to show interaction with existing customers

For example, as a business that provides dancers with an inspiring, challenging, and fun dance education, Elite Dance Center continuously lets their existing customers know about new dance classes, programs, and various summer camps. 

It is also very important to engage with your customers on all social media platforms, such as Instagram and Twitter or email and phone. Additionally, keeping them up to date with current news or offers about your company will draw them back in.  

Address Customer Needs

Customer service addressing needs to existing customers

Nobody wants to buy from a company that doesn’t offer customer support or respond to their needs. If a customer is having a problem or has a question, it is essential for a business to respond in a timely manner. Since the customer has previously purchased something, you have already gained their trust and need to keep it. If they feel as if you are not responsive or do not care about their needs, then they may purchase from a different company. Providing one-on-one assistance to current customers when desired can make or break your business. 

Offer Rewards and Specials Through Customer Loyalty Programs

Happy people using rewards and media marketing agency

When a customer purchases from a brand, they want to feel appreciated. In order to make customers feel recognized, your company should offer rewards and loyalty programs. For example, your company can offer points for every purchase to save up for a free item or a discount to use on a later buy. This will encourage your customers to come back and will give you an advantage. Overall, there are many ways to target existing customers, but these tips will benefit your company the most. Interacting with your audience and letting them know you appreciate them will gain you loyal customers. As a content marketing agency, Bright Age can help your business develop the perfect strategy to reach existing customers and help you thrive.  

How to Take Advantage of Short Length Social Media Content

social media browsing illustration to describe a Social media content creation agency

Social media has become a very dynamic platform for businesses and consumers to interact on. Because social media is frequented so often, companies now have specific strategies used to promote their products and services. These strategies look at what is doing well on various platforms to decide what type of content to create.

Social media as a whole has evolved a lot since its creation, and videos are maintaining a growth rate of 11% per year. In particular, there has been an explosion in the popularity of short-length videos. This is due, in part, to the popularity of TikTok and its one-minute videos and other platforms’ dedicated short-length features such as Instagram Reels and YouTube Shorts. With these videos being only 1 minute long and in very high demand, it’s clear that short-length videos should be used in your marketing strategy. As a social media content creation agency, we understand the importance of this and will break down why short videos are doing well and how you can begin to implement them into your content creation. 

Cutting to the chase – Why shorter is better

As we’ve stated previously, the rise of TikTok has gotten consumers very comfortable with short and fast-paced content. In fact, the most shared videos are between 30 seconds and 1 minute. This length makes people able to consume a lot more content in a very short amount of time and it has grown to be the preferred way of consuming content. Additionally, people’s attention spans have shortened very significantly. Social media is all about instant gratification and many give a video only about 10 seconds until they decide to move on to the next piece of content. 

Shorter content is also easier to distribute and repurpose. With a well-designed short video, you don’t have to worry about any time limits different platforms may have and you can easily repurpose the content at a later date. Users’ feeds are constantly changing, which makes repurposing content easier to do.

Short-length videos are also pushing creators to make their content memorable, which is very important when it comes to promoting a product or service. The obstacle of time pushes creativity as you want to figure out how you can effectively engage your audience in a short amount of time (The goal is to engage the viewer enough to motivate action such as buying your product or visiting your website). 

social media content creation agency showing Instagram reels logo on a mobile device

Many of the short-length platforms are more accessible than traditional video-sharing apps, as it is very user friendly. Additionally, Instagram Reels and TikTok have made it very easy for creators to attach auto-generated captions to their videos so that anyone is able to consume their content. 

Short Form in Action

Houston Rockets reels to show how a social media content creation agency increases engagement

To get a better understanding of the impact of short videos, particularly on Instagram Reels, here is how the National Basketball Association has begun to use the feature.  

20 out of 30 NBA teams are now using Reels and have seen a 22% increase in engagement compared to their standard Instagram posts or stories. In particular, the Houston Rockets have gained 11.7 million plays across 5 videos. 

How to implement

people recreating a TikTok trend to show a social media content creation agency

You’ve seen why short-form content is doing so well, but how do you start to implement it? Creating short content that will be successful for your business has to depend on what message you want to convey and how you can effectively engage consumers. One of the easiest ways to gain visibility is by participating in a trend. Whether that be a popular dance or specific audio, people like seeing how others put their own spin on a very well-liked style. You can also seek guidance from a social media content creation agency. They will be able to create a personalized social media strategy that integrates short-form videos into your feeds. 

The bottom line. People are looking to be satisfied in a very short amount of time at a very high frequency so it’s imperative that you capture your target audiences’ attention quickly and get your point across. Users can be very easily distracted on social media while browsing so you don’t want to waste any time while a user is consuming your content. 

How to Improve Your Yelp Rating and Increase Reviews

Community management agency Yelp app logo

When thinking of a new place try out, most people turn to Yelp for help. You can find just about any business on there. Whether you’re looking for a great new sushi spot to try or just looking to grab a quick coffee, Yelp is one of the best apps to turn to. Yelp allows people to post ratings and comments for others to see and decide if they want to check out a particular business. Because people only to want to go to places with high reviews, ratings are extremely important when it comes down to doing well on Yelp. Here at Bright Age, a leading community management agency, we try to do everything we can to achieve the best ratings for our clients. By going above and beyond in providing our clients with the best services, we’re sharing a bit of advice on increasing Yelp ratings. Keep reading to learn about some of our tips!

Be Responsive

Chat bubbles for community management agency

One way to show that you care for your customers is by responding to comments on your Yelp page. Whether it’s a compliment, question, or complaint, responding to a comment shows others that you care about the opinion of your customers. This is especially important on Yelp because if someone complains about your services, publicly announcing that you are being proactive in resolving the issue says a lot about the quality of your company.

Keep Your Customers Updated

Yelp is great in the way that it acts like another form of social media because the platform allows businesses to post updates to their page. The world has been a very confusing place for quite a while now and many people are unsure of new business hours or changing regulations. A simple update about extended hours or the opening of indoor dining can show your customers that you care about keeping them informed. Instead of having them go out of their way and call, Yelp makes it easy by allowing businesses the chance to share information their customers want to know.

Share the Good Reviews

Social media community management agency laptop

If you’re no stranger to our past blogs, you would know that as a community management agency, we always express the importance of sharing content across multiple social media platforms. Not only does this increase the chance for a wide range of people to see it, but it also shows that your business is active and engaged with your consumers. So, if your business racks up some amazing reviews on Yelp, don’t be afraid to share this content on other social media platforms such as Instagram and Facebook. There could be a few people on these platforms that haven’t taken the dive and purchased from your business yet, but these good reviews could be the content that turns silent followers into loyal consumers.

Create an Ad

Community management agency Yelp advertisement

Easily one of the best ways to bring awareness to your business is by creating advertisements. These ads will be shown to people that have shown interest in similar businesses, ultimately meaning that the chance of them checking out your company is pretty high. People love to research competition and always love to choose the business with the best reviews. By using some of the previously mentioned tips, your business will start leading in the Yelp rankings and bring in all the good reviews.

Overall, Yelp is a great app to turn to when you’re feeling indecisive. Because of all the competition on Yelp, having good ratings is especially important. By following some of the tips mentioned above, we know your business will start to succeed on the platform. If you have any questions about promoting your business online, please feel free to contact us!

Social Media Story Features Across Platforms

Are you a business owner looking for a cost-effective way to boost your sales, spread brand awareness and effectively engage and communicate with customers? If you answered yes, or simply are interested in learning more about the influences of social media, then allow this article to introduce to you, the social media story features across platforms and how social media marketing agencies can help your business in optimizing the use of this feature. 

Social Media Story Feature across platforms

Stories consist of images and/or short videos that are visible for 24 hours. Stories appear as circles at the top of users’ social media pages, which helps to prevent your business’s latest message from getting lost in the clutter of the standard feed. The story feature works great for social media management, promoting brand awareness, and quick communication.

 Let’s take a deeper dive into the differences and benefits of the story feature across a variety of social media platforms. 

Instagram Stories:

Instagram is a popular social media platform that plays a key role in promoting brand awareness and B2C communication. Instagram stories can include; GIFs, music, polls, and direct links to desired landing pages, making your post that much more clear and appealing to consumers. If you want your story to appear longer than 24 hours, you can add your story to Instagram highlights. Highlights display saved stories in an album on your profile. For example, if your business posted a story about the latest product release, you could highlight the story to ensure that new page visitors can view the exciting announcement after the 24 hours window has closed. You can even assign each highlighted story to a named album.

Social Media Marketing Agency Instagram Highlight

 For example, at Bright Age, a social media marketing agency, our Instagram highlights welcome page views with highlighted stories showcasing our agency’s team, work, and office life.

Facebook Stories:

Just as there are different types of brand users, there are different types of social media users. Posting your message across a variety of social media channels is immensely important in reaching your business’s target audience. Boosted reports that, “stories engage more than 500 million daily users, or one-third of Facebook’s 1.56 billion daily global users,” proving the necessity of incorporating the story feature across platforms into your businesses’ digital marketing/advertising strategies. Instagram and Facebook stories are unique in the way in which the stories can be shared across the two platforms. For instance, you can easily share your Instagram story to Facebook by linking your accounts and turning on the share to Facebook setting. This makes sharing cohesive messages across platforms easier than ever! 

However, at Bright Age we are also skilled in customizing content across various platforms. So whether you want consistency across your social media sites or you want customized strategies, we are here to help guide you!

Twitter Fleets:

Twitter Fleets work in the same way that Instagram and Facebook stories do. Within the 24 hour viewing period, viewers can react to fleets privately. This means that users can privately reply to your fleet with a message or an emoji. If desired, DMs and reactions to stories can be turned off. However, keeping DMs on allows for you to gather feedback from your followers as well as engage with them through deeper conversation.

Social Media Stories

LinkedIn Stories:

Although LinkedIn stories work in the same way that the above platforms’ story features work, the effect of this platform’s story feature is different. LinkedIn is most commonly used for B2B communication which makes the LinkedIn stories feature a great form of communication for professionals and businesses who want to highlight their latest accomplishments and/or announce business or career updates. For businesses looking to mainly communicate with consumers, stick with posting stories to Instagram, Facebook, and Twitter.

Snapchat Stories:

Snapchat is the original creator of stories. Unlike Instagram and Facebook, which added the story feature to their platforms to compete with the APP, Snapchat stories can only be viewed and posted on the APP itself. The APP essentially is a new way of standard texting. Users can use the app to communicate with others through videos, still shots, and chats.

Social Media Marketing Agencies Help

 Snapchat users are primarily made up of young teens and early thirty-year-olds, which means this platform is critical for businesses whose target audience is primarily young millennials. An example of a business that would see effective results from posting stories on Snapchat would be a makeup company looking to advertise youthful looks made with their product(s).

The story feature across platforms isn’t only great for businesses to engage and communicate with their audience, but it is a great tool to use for social media management. The story feature shows businesses who watched their story, which helps businesses determine if their social posts and digital messages are successfully reaching their desired audience. 

A Social Media Marketing Agency Can Help:

If you want to incorporate the story feature into your marketing strategy but aren’t sure how to effectively do so, consider working with a social media marketing agency like Bright Age. Agencies are not only pros when it comes to general social media management, but they too have the tools and knowledge to determine which social media platforms and features your business should use to effectively reach and engage your business’s targeted audience.

Social Media Marketing Agency Bright Age

The Fastest Growing Generational Groups on Social Media

Back in the day, it wasn’t so easy to find information about people. You had to manually look through phone books to find someone’s contact information and then hope it was the person you were looking for. Compared to now, a lot has changed. As social media is a fairly new medium we use to connect with people on a daily basis, each generation has their own preferences for the social media channels they like to use. When social media started gaining traction in the early 2000s, Facebook became one of the most widely used platforms. Over the years, many new social media sites have been created such as Twitter, Instagram, and now, TikTok. Each one of these platforms attracts a specific social media audience, mostly differing by generation. If you’re curious about who’s using what, then keep reading because you came to the right place!

TikTok

TikTok social media audience on mobile app

One of the newest social media platforms to hit the internet is TikTok—a social media app designed to allow users to share short video clips with their followers. TikTok has been a major success since its release with over 1.5 billion users on the social media app. Most of these users are part of Gen Z, those born between 1997 and 2012. Trailing behind Gen Z are the Millennials, those born between 1981 and 1996.

As TikTok primarily draws in a younger social media audience, the platform is doing well among older adults as well. Specifically, many people refer to this app as being the most “addictive” and “entertaining” social media app currently available compared to other widely used platforms such as Snapchat, YouTube, and Instagram.

Instagram

Instagram social media audience on mobile app

Instagram is also one of the most widely used social media platforms to date with over a billion active users! This platform acts as a convenient, all-in-one app. People can share posts with their friends and family, businesses can market their products and services, and users can shop their favorite brands using the new shopping feature located on the bottom panel of the Instagram app. There’s no doubt these features attract many people to the app, I mean one billion users is a lot of people, but Millennials take the lead as the largest generational group found on Instagram.

Compared to Gen Z and the Baby Boomers, those born between the years of 1946 and 1964, Millennials are continuing to love using all of the many features Instagram has to offer. Millennials aged 25-34 make up the majority of users found on the app while those between the ages of 18-24 are just trailing behind.

Twitter

Twitter social media audience on app at table

Known as one of the original social media platforms, Twitter continues to draw in an older crowd. With over 187 million active users on the platform, it still stands as one of the leading social media sites today. Specifically, most of these users are Millennials and Gen X, those born between the years of 1965 and 1980. Speaking about both Millennials and Gen X, 35–49-year-olds are leading on Twitter, making up 28.4% of the platform’s users.

Facebook

Facebook social media audience users on phones

Facebook is most definitely one of the first social media sites that comes to mind when thinking about the start of social media. Similar to Twitter, most of Facebook’s 2.8 billion active users are Gen X and Baby Boomers. Facebook used to be pretty popular among the younger crowds back in the day, but times have changed as more and more social media platforms such as TikTok and Snapchat have been introduced. You’re now much more likely to find the older crowds sticking around on Facebook to catch up with their loved ones compared to seeing them use TikTok to catch up on the funny videos of the day.

In summary, each platform draws in its own specific social media audience. Much of these audiences can be categorized into generational groups such as Gen Z, Millennials, Gen X, and the Baby Boomers. Younger people tend to flock toward platforms such as TikTok and Instagram while the older crowds tend to go for sites like Twitter and Facebook. Everyone has their own social media preferences and being a certain age doesn’t mean you need to use a particular platform, but looking into the data behind these users is always helpful in understanding the audiences behind these popular social media sites!