Rebranding a Company for Social Media

When introducing a brand to social media, many companies may realize that their current branding does not fit the feel and needs of specific platforms. This creates a need for the company to begin rebranding itself. Of course, the easiest way to accomplish this task would be to hire a social media marketing agency. From there the company can discuss with the agency and find the best solution to their problem. Though a social media marketing agency would be able to solve the company’s rebranding problem, it is still important for the company to understand the steps that go into brand development and rebranding. That being said, here are 5 of the most important steps in rebranding a business. 

1. Examine Your Current Strategy  

Regardless of if it is defined or not, all companies have a social media strategy. Social media strategy does not mean that your company has an Instagram, Facebook, etc. Rather a social media strategy is your target audience and how you cater to them. Some good questions to ask yourself in this step are: 

• Who is my target audience? 
• What kind of content is our company posting and how frequently?
• Does our current content reflect the current social climate, popular trends, and popular culture?
• Why does our company need to rebrand? 

2. Research Your Competitors Platforms 

Standing out is an important step in rebranding, but how can you stand out if you don’t know what you’re standing out from. Take some time to look at your competitors’ accounts and learn their social media strategies. Pay close attention to their engagement, content, and company culture. Is there anything you would like to adopt for your own platform? 

3. Establish Your Goals 

Create meaningful goals that keep you on track. As you reach success within these goals, they will provide a sense of accomplishment in your brand development. When establishing your goals, think SMART (specific, measurable, achievable, realistic, timely).

4. Build on Your Fans’ Needs

Whether you have established social media platforms or not, an established company always has a fan base. When rebranding your company, look at your current fans and cater to what they want. Understand their wants and needs, then build your campaign off of them. 

5. Launching Your Social Media Rebrand 

This last step is all about your platform and how your company plans to use it. Before officially relaunching your social media rebrand, it’s time to step back and take a look at your brand development.

• Create your brand message, what do you want your audience to know about you during this change? 
• Update all your visuals to match your new company’s brand.
• Change your content to fit the social media platform you are posting to. 

The biggest step to rebranding your company is to stick with it. A rebrand won’t just happen overnight, but with continual work and small adjustments, a rebrand can be the exact solution to a company’s problem. If your company has decided to work on rebranding without the help of a social media marketing agency, it could be wise to look at bringing on a few new team members specifically designated to working on social media platforms. If this idea is not within your company’s budget, another possibility is to delegate responsibilities to specific people within your team. At Bright Age, we understand that rebranding can be overwhelming. If you’re interested in hiring an agency to assist your company in the process, we’re here to help.