Content Creation
Community Engagement
Ad Management
Discover Our Digital Marketing Agency’s Process
Audit, Industry, and Competitive Review
We will audit your current performance and social communication style and compare them to the best and latest industry practices. To fully understand your organization’s precise needs, we will ask questions that help us build a brand guide tailored toward your objectives. Bright Age believes continuous planning is key to unlocking campaign success.
Goals, Platforms, and Strategy
We identify which social media platforms are essential for your brand. Our process includes developing a social media brand guide with messaging, community engagement, and paid monetization strategies. We will understand your target audience by pinpointing key demographics, interests, and behavioral characteristics.
Create and Revise
Bright Age will create original social media content following your brand guidelines, including custom graphic design, unique copy-written text, and innovative posting styles. Rest assured, no content will be posted without your approval. We are dedicated to crafting posts you love and your audience ‘likes.’
Post and Promote
By utilizing scheduling insights, your content will be posted at times optimal to when your audience is likely interacting online. We will manage paid ad campaigns and boost your posts towards custom target audiences based on their unique demographics and interests.
Monitor and Respond
We will monitor and provide timely responses following our predefined interaction guide to all engageable social media comments, questions, and concerns voiced by those in your digital audience. If any specific or unique questions or brand-damaging situations arise, we’ll never hesitate to communicate with you on your preferred approach. Your followers will know that your brand cares and is always available if needed.
Monthly Reporting and Optimization
Bright Age will present a comprehensive monthly report summarizing your campaign’s social media performance. Our reports include monthly audience insights, impressions, engagement, and additional growth metrics. We conclude each report by identifying new key learnings and objectives to keep in mind moving forward.
Digital Media Buying Strategically Designed, Implemented and Managed
We develop customized social media solutions based on our clients’ unique needs. We identify a diverse set of unique targeting to reach your audience through digital marketing based on behaviors, interests, and demographics. By creating multiple ads and target audiences we are able to see which ad set is converting best and amplify that particular ad and optimize other ad sets.
We Develop Google Search and Display Campaigns That Work
Keyword Research
We research your business and determine broad matched, phrase matched, and exact matched keywords that will drive traffic from your desired target audience to your business.
Pay Per Click
Getting clicks from Google is one of the best ways to gain new customers, but it can be expensive. We follow Google’s best practices to optimize your cost per click.
Search Engine Optimization
Google Search Ads success strongly correlates to your site’s relevancy and user experience. We optimize your pages to include keywords throughout while maintaining a professional feel.
Display Ads
We identify the best types of Google advertising for your business from the various options available. We then determine the ideal locations for your display ads to appear.
Mobile Ads
As mobile users continue to exponentially increase, it is crucial to be present everywhere. We create ads that are optimized for the mobile experience.
Precise Targeting
Every business has a different target audience, which is why it is essential for us to determine exactly where your audience is and when they are online.
Remarketing Ads
With Google’s new and innovative targeting techniques, we are able to follow visitors of your website and remarket our Google campaign towards them.
Ad Design
From experience working with various types of businesses, our digital marketing agency has identified the most successful designs and calls to action in both Search and Display campaigns.
Analyze and Report
Don’t just take our word for it — look at the numbers! We will always provide comprehensive reports on your data and analytics.