Case Study for SuperCare Health

The most important aspect of a social media campaign is to make sure you’re reaching the right audiences. For this campaign, Bright Age narrowed down SuperCare Health’s audience into four specific groups: 1) Elderly people who need respiratory care, 2) Adults who are assisting the elderly, 3) Parents of young children who need respiratory services, 4) Medical professionals that specialize in oxygen therapy. These audiences were initially reached through hyper-targeted Facebook page likes campaigns, boosted posts, and clicks to website ads, as well as sponsored content on LinkedIn. Customized images and copy were used that catered towards each of these audiences. Last, a variety of ad creatives were A/B tested within each ad group and then optimized based on which images were receiving the lowest cost results.

As fans followed the social media pages, Bright Age was continuously sharing content of images, videos, articles, and more that showcased SuperCare Health. These posts educated the audience about the extremely complex and diverse product line that are all intended for specific individuals who require special respiratory care. Beyond just informing the audience about their products, social media also provided an opportunity to create a personal connection between the patients and the care providers. Content was frequently shared that showcased the SuperCare Health team in the field with their patients or enjoying a company holiday party together. This genuine and authentic content gave each of the unique audiences something personal to engage with. On top of this, social media provided a platform to engage with their community for special occasions such as COPD Awareness Month, Heart Association Month, Respiratory Care Week, and more! It was essential for their business to establish an online presence during this time, as telehealth and remote medical services become more important than ever.