Social Media Marketing Archives - Page 9 of 16

7 Ways to Turn Social Media Followers into Customers

July 5, 2017

Followers tend to add up on all social media accounts, but how is it that you can turn those followers into actual customers? If products and services are offered the same, these products and services are just seen as commodities based on which one will give the customer the lowest price. If you follow these 7 tips to differentiate yourself from your competitors, you will turn those social media followers into customers.

Extend Value in Social Media Bio

Across all platforms of social media, your bio is what customers will first approach to learn more about your product or service. You will want to use this first look to your advantage by telling your prospective customers why they should like your page and what the benefits they will derive from purchasing your product or service. Be up front with them and write out your company’s values and objectives. It is recommended to offer a lead magnet, which you can learn how to use if you click on the following link.

Fill Your Posts with Value

It is not recommended to flood your followers with numerous posts daily, so you need to make sure that each post is valuable. You may want to brainstorm one idea that makes you different from your competitors and then keep all your posts in line with that one idea. This will ensure your followers understand your brand’s message, your brand’s value, and your brand overall. If they understand your brand and what it has to offer to them, this may increase your chances of your social media followers turning into customers.

Posts Need to be About the Customers

You are trying to sell your products to the customer, not yourself! Make sure that you are focusing on their needs and how your product and service will benefit them. Once again, focus on your target market and brainstorm what they will find most valuable from your product. Customers want to have the best deal possible and to spend their money wisely, so show that your product is the most valuable and beneficial option offered to them.

Engage with Followers

We have all heard customers love engagement and love to have their voices heard. Build a relationship with your followers by asking them questions over posts, through surveys, or direct messaging them if it is an appropriate method to answer their question. Followers are more likely to use a service or product if they have had some relationship and interaction with the brand, instead of feeling like they are just a sales target.

Being Controversial is Okay

When finding a new customer base, you only want to find the customers that are perfect for your product or service. It is okay to post things that are only attractive to the target followers you are trying to reach. Just keep in mind, you do not want to offend any other Instagram users either. Keep all posts friendly and appropriate. Here is a quick read on how to post about controversial topics online, while be responsible.

Be Authentic

Potential customers want to deal with businesses that are honest and lay it all out to them. Do not be afraid to be real with your customers, to talk to them, and to try to build relationships with them. Show them you truly care about every individual, and that you are willing to build relationships with them. It may take more time and effort, but it will really pay off in the long run. If you are not so sure as to how to build relationships with customers, read on here to see how.

Focus on Transformation, not Information

On the note of transformation, you want to show how your product or service will “transform” or change their life. Many companies make the mistake of just showing and telling about the product, but do not emphasize how it will help the customer. Emphasize to your followers the benefits of your product or service, and how it will be “life changing”. It may be exactly what certain customers are looking for, and if you are hitting the right target audience, you will see a larger amount of social media followers turn into customers.

The Growing Trends of the Top Social Media Platforms

June 28, 2017

In the world of technology, we have become accustomed to the dynamic nature that exists within our products and services. Consumers are always searching for the next best thing or awaiting the newest update. Just as style and fashion have their ever-changing trends; social media too has its trends that are constantly altering with its users. For social media companies, like Bright Age, it becomes vital to stay up to date with these trends in order to use each platform to its full potential.

Facebook as the Most Popular

It comes as no surprise to learn that Facebook is ranked the most popular social media platform for marketers, considering it is the largest of the platforms and therefore has the most reach. While Facebook is a great tool for social media companies to utilize and should remain a priority, many marketers report being interested in experimenting with other, less popular marketing platforms like Snapchat. Of marketers who spend at least 40 hours per week on social media, about one quarter report using Snapchat for marketing purposes, while only 3{3257b6ea9729d50d0ff0b2d66dfbc71319303295fd3654295ddeccd44865dc00} of people who use social media only 1-5 hours per week use the app for marketing. The more time a company devotes to the use of social media, the more likely they are to stray from a sole focus on Facebook and experiment with other non-traditional methods of marketing, like Snapchat.

The Emerging Platforms

While many social media companies plan to maintain or increase their Facebook marketing practices, many other platforms are gaining prominence among the marketing community. This year, one of the biggest contenders to Facebook has been Instagram. This may be due to the fact that consumers are more attracted to visual posts than text posts. Apps like Instagram and Snapchat are mainly visual platforms, so they can be used to appeal to viewers much more than a site like LinkedIn. Video and the newer live video features are becoming increasingly popular as a marketing strategy, with blogging beginning to trail behind. According to the Social Media Marketing Industry Report, 63{3257b6ea9729d50d0ff0b2d66dfbc71319303295fd3654295ddeccd44865dc00} of respondents plan to post more content onto Instagram in the coming year. Additionally, 23{3257b6ea9729d50d0ff0b2d66dfbc71319303295fd3654295ddeccd44865dc00} plan to increase activity on Snapchat, which has almost doubled in the past year. However, while 55{3257b6ea9729d50d0ff0b2d66dfbc71319303295fd3654295ddeccd44865dc00} of respondents say they will increase Twitter usage in the upcoming year, this number is down from past years, showing the rising prominence of the visual platforms like Instagram and Snapchat.

Paid Trends

In terms of paid advertising, Facebook is the dominating platform. With 90{3257b6ea9729d50d0ff0b2d66dfbc71319303295fd3654295ddeccd44865dc00} of respondents saying they use Facebook ads for their companies, Facebook has multiplied its revenue per user by six times in in the past few years, averaging about $20 per user. For advertising, Facebook will continue to maintain its place as companies claim they will up their paid social media use with the site. Although Facebook is leading the pack for social media companies, Instagram has doubled its amount of advertisements from last year. We are seeing huge growth with Instagram this year and a decrease in ad spend with Twitter, YouTube, and LinkedIn. Although Facebook has remained the strongest of the platforms for some years now, trends are showing that it may soon have a big competitor—Instagram.

4 Tips to Standout When Using Instagram

June 28, 2017

Over the last couple years, Instagram has grown into one of the most powerful social media platforms. With numerous users on Instagram, Instagram engagement is a perfect way to connect with consumers of your current or newly created brand. Read along to learn the 4 tips to make sure your brand stands out on Instagram.

Know Your Niche

When it comes to any social media account, you need to understand who your audience is. If you have any trouble determining your audience, contact a social media agency to help. Once you know your audience, you can determine what type of visual content they want to see on Instagram and what type of posts will reach them most effectively. Instagram is a great platform for audiences that are international, within the age group 18-29, and who spend a greater amount of time on social media. Research has shown that Instagram users tend to spend an average of 21 minutes on Instagram, which is relatively high for a network focused on images only. If you would like to see more Instagram key demographics, check out Buffer Social.

Crowdsourcing Content is OK

We live in a day and age where people tend to base their brand popularity off the highest number of followers, likes, and comments. Brands are looking for places and ways to get their content and their name out to the masses. Instagram may be a great way get your crowd talking and your brand’s name out. The Social Media Examiner suggests to use this platform to ask your consumers for feedback, to create contests and giveaways to spread your brand name, and to create polls and surveys for your brand because customers love to have their voices heard. In the right situation, you may want to ask permission to share a picture that one of your followers posted. In the end, it is a win-win situation: your brand is being shared by them, and their work is being shown. Consumers love interaction and for their work to go noticed.

#HASHTAGS

Although hashtags originated on twitter, Instagram users rely on them immensely to find relevant content they are looking for. Use these hashtags on Instagram to your advantage. Most importantly, create a brand hashtag for your own page, and then do some research and find hashtags that tend to lead you to similar pages. If done correctly, this will send those followers to your page, which will expand your exposure, followers, and engagement. Hashtags may be tricky because you can very easily use them against you. A social media agency may help determine which hashtags are suitable for your brand, but if all else fails, read the Do’s and Don’ts of Hashtags.

Engagement is Key

You’re on a social media platform for a reason, to grow your Instagram engagement with consumers. According to Invespcro, “64% of marketers said that increasing audience engagement was crucial for their social media marketing strategy”. If you want your brand to grow, use your Instagram to talk with your consumers and show them that you care. Take a couple minutes each day to respond to your consumers with genuine and unique answers, and give each one attention. These unique answers will get you far, and will help you to obtain organic and loyal followers. If you put in the effort, the results will follow, and your brand will grow.

How To Provide Great Customer Service Through Social Media

June 14, 2017

Social media has developed from a means of marketing and advertising to a means of providing customer service. Social media customer care and 24/7 social media customer service are emerging as brands work with customers to resolve issues over social media. Let’s see how you can become a social media customer service pro.

Assess Where Your Customers Are

When it comes to providing customer service, you want to be on the social media platforms where your customers are interacting with your brand the most. Depending on your brand your biggest audiences may be on Facebook, Twitter, Pinterest, or any other social media site. Make sure that you are checking all social media platforms, because neglecting where people are talking about your brand may have negative consequences on both your brand name and sales.

Your Customer’s Input Matters

According to the Institute of Customer Service, 33% of people use social media to communicate with a brand or business. It is critical that your company uses the customer’s posts on social media to analyze problems and look at major concerns being raised. When analyzing the posts all together, you can determine major problems, identify the brand’s strength and weaknesses, and check whether your website addresses their questions.

Track and Manage Volume

When it comes to using social media to provide customer service, you want to track how many posts you are getting and whether you are receiving these posts directly, or if they are hard to find. If the volume of posts and questions are becoming too large, it may be smart to consider a customer service platform which can help manage and organize all conversations into one place. Check out Caperra if you want to consider customer service platforms.

Customers are used to instant gratification and tend to expect responses in hours or even minutes. It may be impossible to fulfill their request if their post is written overnight, or no one is on the social media platform at that moment. For these cases, leave a boilerplate message to guarantee their post has been received and will be addressed. If you tend to have large volume of questions always, consider implementing 24/7 social media customer service via live chat or phone support.

Care for your Social Media Customers

Customers want to know that you care about their issues and concerns. Assure that your responses are timely, precise, sensitive, concise and pleasant. You can use your own judgment to determine how formally or informally you may respond. Make sure you identify their problem, provide them with additional resources for help, and add your own personal touch.

Consider Taking the Issue Offline

What you write on social media is what customer build their perspective of you and your brand on. If there is a post that has a complicated problem, or that may require too many responses, consider moving the conversation to direct message, email, or other offline form of communication. If you have 24/7 social media customer service, consider using the live chat. When the problem is resolved, go back to the post on social media and thank your customer again.

Turn Negatives into Positives

We all know that social media posts may contain negative responses, complaints, and reviews. Use social media customer care to respond appropriately to these posts. Use these posts to build a relationship with your customer by acknowledging the problem, and going through the actions to fix the problem efficiently. Use their negative experience and turn it into a positive experience for both you and the customer.

Mind your Manners

Finally, we are going to close it with a list of things to never do when providing customer service through social media.

Do not neglect customers or hide their posts.
The customer is always right. Do not become defensive.
Do not overwhelm customers. Keep responses simple and short.
Do not engage if a customer is trying to undermine your brand.
If an issue seems to occur to many customers, do not respond to each directly with same answer. Write a public post addressing the issue and concern.

How to Use Social Media Customer Care to Grow Your Social Channels

June 14, 2017

With social media’s growing importance in the business world, it becomes vital for companies to have a strong online presence in order to achieve higher sales, popularity, and a good reputation. According to the 2008 Cone Business in Social Media Study, 60% of Americans regularly interact with companies on a social media website and a staggering 93% want to see the presence of brands on their social media sites. Consumers expect quality products and services, but more importantly, they seek top tier social media customer care or social CRM.

What is Social CRM?

Social CRM (social customer relationship management) is the use of social media platforms, like Facebook or Twitter, as a strategy to allow companies to build and maintain relationships with customers. Rather than using social media solely as a platform for companies to get the word out, social media customer care is encouraging businesses to use social to receive inbound conversations and inquiries to increase engagement. It is all about collaboration with the customer in order to build your brand. By monitoring and using the data provided from social media platforms, companies can gain a better understanding of the consumer, placing the consumer at the center of the organization.

How is Social CRM Different from Traditional CRM?

The major difference between social CRM and traditional CRM is the importance of communication with the customer. CRM is defined by the company, while social CRM is defined by the consumer. In traditional CRM, data is gathered on consumers, but there is no personalization or interaction. It is simply about gathering and managing data, whereas social CRM seeks engagement from that data. In addition, traditional CRM is based on a customer service system that operates under company hours and often uses an impersonal script that is read by a worker to the customer. However, with social media customer care, consumers set the hours and can expect quicker replies since social media exists in real time.

How Can You Utilize Social CRM?

According to the Brand Science Institute, European Perspective in 2010, only 7% of organizations understand the value of social CRM. With such a low number of companies utilizing social media customer care, you can increase growth and profits by being one of the few who do. At Bright Age, we assist our clients in their interaction with the consumer in order to maximize their successes. Your social media customer care team can use social CRM to interact with the consumer promptly at all hours, monitor social media sites for complaints to quickly minimize issues, and reward brand advocates for their support. By using social media to your advantage, your company will build a happier customer base, which in the end, benefits your brand.

social media agency

June 12, 2017

Social Media is surely becoming one of the most popular ways to market brands to potential customers. Whether your brand is years old or just beginning, it is crucial to understand how social media may help to contribute to its overall growth. We are going to introduce the top 5 metrics you should measure to ensure that your brand will grow through social media. We hope that you will gain the knowledge to monitor your brand’s growth, and as always you can always contact our social media agency for help. Let’s dive in!

Community Growth

When it comes to growing your social media, your content will tend to have more reach when more people follow you. Having more followers tends to give off the impression that your brand is likeable and that your brand is popular. It is important to take into consideration that your followers should be real authentic people and companies. You do not want to diminish the credibility of your brand by purchasing fake followers or paying others to follow you. It may be wise to spend some extra money, and contact a social media company to help expand your community.

Impressions/Reach

An impression is the amount of times your content is displayed, while reach is the number of people who see your content. These two metrics are very important indicators to determine whether your content matches well with social media algorithms which ensure that your ads are reaching your desired market. If you are still confused on the difference between reach and impressions, feel free to check out Sprout Social to further your knowledge on each topic.

Engagements

Engagement is another crucial metric when it comes to growing your brand. Engagement is one of the terms used in social media that has no distinct definition. Digital marketing agencies measure engagements by the amount of people who respond to or interact with their social media posts. For example, if you post a picture on Facebook, Instagram, and Twitter, the amount of comments, likes, and retweets are engagements between you and your followers. These help to extend the reach of your brand, but do not use likes and comments as your only measures of success.

Website Visits

Social Media is an effective way to drive traffic to your website. Your brand’s marketing is working efficiently when you catch your customer’s interest, and they look at your website for more information. Social media companies may help lead more people to your website by deciding the optimal social media platforms for your brand, creating posts most suitable for your customers, and posting at times when most people are active on social media.

Conversions

Conversions are the final metric that should be monitored when using social media to expand your brand. You may have a goal to have potential customers to click a link directly to your website or to like your Facebook page. Conversions would be measured based on how many people went and clicked on your website link, or liked your Facebook page. To have a high conversion rate make sure you are sending your customers directly to the page they need to be on. Your customers should not have to look around to find your page on another website they were directed to.

How to Utilize Social Media Demographics

April 4, 2017

Marketing today is harder than it has ever been. We are straying away from traditional television advertising and heading towards complete digital interaction. Social media and social media demographics has become the epicenter for marketing specialists and the main platform for marketing strategies.

As always, businesses must identify their target audience and create the right segmentation. Sounds easy right? Actually, it isn’t when you consider the different types of social media websites and their demographics. Different websites require different content and creativity, and depending on your product, some websites will be better/worse for your product. For example, your target audience can be on Facebook and Instagram but require different approaches since they both have different demographics.

An easy way to solve this is to look at a website’s demographics and create a strategy from there. A social media marketing agency like Bright Age is perfect for creating your social media campaign. Here are the main social media demographics and how your business can take advantage of them!

Social Media in General

Needless to say, social media is full of endless marketing opportunities. Here are the general social media demographics that you should be aware of.

8 billion social media users worldwide
37% global penetration
22% increase in last year

Facebook

As of today, Facebook contains the highest number of users at an astonishing 1.9 billion monthly inhabitants. These users are predominately female, yielding at 83% online female users while 75% online male users. As for reach, Facebook is the best place to reach Millennials and Generation X (ages 18 – 49).

Facebook is a great place to have a detailed and aesthetic digital representation of your brand. Here, you can provide the fine details on why your business is so great while providing attractive picture/text content. Think of this as your business page, but with the ability to reach millions of people at any given time. Once you drive traffic to your Facebook page; make sure your business location, product details, and general info are appealing and easy to spot. And of course, take into careful consideration of the social media demographics we provided above!

YouTube

YouTube is a pretty popular site and has been around for quite a while. Coming in at 1 billion users, it just might be better than TV with more opportunities of exposure. YouTube is predominately male, with 55% of users being male with respect to its 45% female users. Per minute, there are about 2 million videos watched a day!

This site has been around for a long time and doesn’t really hold a grab on a specific demographic. Young to old and from culture to culture, when looking for a video YouTube is the world’s first choice. With that, YouTube is perfect for anytime you want a create a timeless video on your product. It’s a good way for consumers to learn about your product/business in even greater detail. And if you get really big, you can even generate some ad revenue from YouTube!

Instagram

Instagram is quite impressive in its own right, they’ve grown exponentially and at a rate higher than any other social media site. They currently hold 600 million monthly users with 90% of them being under 35.

Obviously, Instagram appeals more to the younger generation. It is incredibly important to keep this in mind when creating a post and text content. Include relevant trends, fads, and make sure your hashtags are catchy! Also, it is important to note that 53% of users follow brands. This a great opportunity to keep your followers updated and engaged.

Twitter

Twitter is an in-the-moment and live way to keep followers engaged and informed about your brand. It has 317 Million monthly users being predominately male around the ages of 18-29. Only 47% of users post updates and spend an average of 2.7 minutes daily on Twitter.

Since twitter predominately holds a younger audience content must be create that caters towards this demographic. When you effectively engage, you are creating the opportunity to gain more followers, more engagement, and more traffic towards your website.

Pinterest

To date, this is the most evergreen social media site around. It has 317 million monthly users, which consists of around 75% female. As for the age demographic, they are evenly distributed between 18-64.

What is important to note, is that 10% people referred to Pinterest are more likely to purchase on e-commerce. Use this opportunity to showcase your product as aesthetically as possible to make it more visually appealing. Text content is not as important on Pinterest, but be sure to provide links that will showcase your product in more detail.

Even though all of these sites have different demographics and require different content. The main goal is to combine the necessary platforms for your brand so that you can create an effective social media campaign. Having the right combination and content between all these social media sites will create the interaction and exposure your brand needs to stay relevant in the market. Our social media marketing agency will help you to create the right combination for your social media campaign!

7 Tips for Marketing Your Business This Spring

March 16, 2017

Whether you’re starting a social media campaign or doing some spring cleaning, your business can always use some useful social media marketing tips. A Los Angeles social media agency such as Bright Age is perfect for getting your business on the right track. With our social media marketing tips, your campaign will reach your target market, move in the right direction, and create a presence that will solidify you from your competitors. Here are our 7 social media marketing tips for getting your business going this Spring!

Choose and Build the Right Campaign

This first step is the most crucial in starting or maintaining your campaign. Set reasonable goals and establish the tools necessary to reach them.

Different campaigns give different results – Choose a social media platform that will get you to your goals. Instagram, Facebook, Twitter, Snapchat, and LinkedIn all have different capabilities and reach. Creating the right combination and content between these platforms is an essential first step.

Choose an SEO and Social Media Analytics Service

Search Engine Optimization (SEO) is a deciding factor on whether your business will make it or break it. No matter how great your product is, without your market being properly informed it is practically useless. Having an SEO engine will assist you in getting your brand some good exposure.

Use a social media analytics service – Services such as Sprout Social and Hootsuite will let you know how effective your social media posts are. You’ll see which posts created the most buzz, which demographic it appealed to, how many impressions it made, and ultimately if it was successful or not.

Reply/Engage with Your Fans

Do your best to build a lasting relationship with your fans on a personal level. Like and comment on their photos to build favorable attitudes towards your brand. Additionally, do the same on potential customers posts for brand exposure. Doing this helps humanizes your brand and increases your social prescence.

Look at Your Top Three Competitors

Take a look at who you’re competing against, especially the top 3 competitors in the market. Compare your strategy with theirs and see what puts them at the top of the market. See what flaws they have in their strategy and build upon your own. Our Los Angeles social media agency are experts in identifying and analyzing competitors for you!

Do a Quick Brand Check

At this point, you’ve established yourself and are almost at your goals. Brand consistency is key and a good cleanup task for this Spring.

Build trust, credibility, and awareness by answering yes to these 3 questions.

Is your profile or avatar the same on every photo?
Is your header or cover image consistent?
Are your bios, descriptions, and URL identical?

Measure and Analyze Your Campaigns Success

As you begin to wrap up your campaign, assess the progress made on your original goals. Measure both quantitative and qualitative results. By analyzing your campaign, you may discover some new information – such as how customers are using your products post-purchase, etc. You’ll see which tactics provided the most reward and which ones were unsuccessful. This is where your social media analytics service will come into play.

Create New Goals

As this campaign comes to an end, it is time to look onto the next season and establish new goals. If you met your goals with these last 6 steps, take those strategies and translate them into monthly, quarterly, and annual goals.

See where you want to be in a year, 5 years, and even 10 years. Having goals and metrics appear on paper creates accountability and the drive to complete them. Our Los Angeles social media Agency is perfect for reaching your short-term and long-term goals!

Instagram Carousel Opens Up New Possibilities for Advertisements

March 7, 2017

Sometimes one photo is not enough to tell your whole story. Instagram has released a new feature where you can share multiple photos at once. This feature known as “carousel” lets you post up to 10 photos and videos into 1 swipeable post. A social media company such as Bright Age is perfect for capitalizing on this new feature. Instagram essentially wants users to share their experiences to its fullest extent from beginning to end. Imagine cooking your favorite dish and creating a carousel showing your followers step by step how to make it. Or maybe a carousel on a tree in your backyard as it goes through the seasons. This is sort of a side step from the Instagram stories feature and is modeled after Snapchat. New features like this give more opportunities for social media marketing services to expand your brand. Here is how it works and what it can do for your product/service!

How It Works

Instagram has always improved their software by enhancing the features of their competitors. This time is no different. Instagram has become more than just a social media platform, it has become a lifestyle and business that connects personalities around the world. A social media company can capitalize on this and market a brand to its fullest capabilities.

The feature itself is relatively easy to learn. When users post to their feed, they’ll see a button for selecting multiple photos. They can then edit up to 10 photos and videos individually, add a filter if they please, choose the order, and tag the appropriate friends. The location, caption, likes, and comments will apply to the whole post and will follow the same format as a regular Instagram post. Social media marketing services will have endless possibilities with this new feature.

If you’re still a little confused on how this might look, click here for an example of a carousel post.

Use It For Your Brand!

Instagram has always been perfect for marketing and creating brand awareness but never really captured Snapchat’s concentrated marketing scope. One of the main difficulties was that the Instagram story was not the center of the experience like Snapchat. You’d have to scroll up on Instagram to view stories vs. Snapchat where it is the main experience.

Social media marketing services will use this new feature to market products and services in more detail. Brands will be able to show the full extent of their services instead of being limited to creating brand awareness. This feature could showcase the before and after effects of their product insisting on how the consumer will be better off after using their product. 10 pictures/videos give a lot of room for creativity and brands can market their product in more detail giving consumers a more in depth view. Simple photo editing and filters can accentuate this so the possibilities are endless. A social media company like Bright Age can utilize this new feature and showcase your product or service!

The Benefit of Instagram Stories V Snapchat Stories for Social Media Marketing

February 21, 2017

Social Media is an ever-changing landscape and brands must be able to adapt to ongoing trends and innovations. Every social media marketing agency should provide the most engaging way for viewers to interact and gain interest in their product. Instagram and Snapchat stories can do just that and much more. These stories provide live and in the moment video/picture content for consumers to see. These stories are easy to utilize for any social media marketing agency. Here at Bright Age, we can optimize Snapchat and Instagram stories to tailor your specifications and brand goals. However, each platform is different and must be utilized correctly in respect to different types of products. Here are some quick tips and what each platform can offer over the other!

Identify Your Audience

The first step is always to identify your audience. Snapchat and Instagram primarily have young audiences but Snapchat grasps an especially younger group – 25% of users are young than 18 and use Snapchat as their primary social media and messaging tool. Instagram grazes 22% of users younger than 18. Notably, Instagram is best for consumer-focused brands that have channels for products and services relegated towards fashion, food, athletics, and lifestyle. Even if your brand falls out of these categories, Instagram provides a variety of opportunities for engagement. These are some of the factors brands must consider when using Instagram versus Snapchat stories. A Los Angeles social media agency like Bright Age is perfect for relegating what channels are perfect for your brand.

The Difference – Advantages & Disadvantages

An important aspect to consider is how these two platforms differentiate from each other. Instagram gives you the ability to tags users directly so that you can reach brands, members, media, or individuals. You can then continue a dialogue that you have started in your feed which can lead to sturdier brand continuity.

Snapchat on the other hand must add brands intentionally. In general, Snapchat has a distinctly more concentrated scope. A social media marketing agency might be more inclined to use Snapchat for event marketing or connection with a celebrity or public figure.

Although Instagram may seem to hold the throne on stories versus Snapchat, there are creative features that Instagram does not feature.

Stories are not the center of the experience, you must scroll up to the top and engage it yourself.
Snapchat opens the camera so users can take a picture right away.
Snapchat offers bitmoji.

The one true advantage that Instagram may have is that they plug you directly into your existing social network. In other words, you can automatically see stories from people that you already follow on Instagram.

Pros and Cons

Here are some the quick pros and cons that a social media marketing agency might consider when choosing a platform.

Snapchat Stories

Geotags give brands an opportunity to insert themselves into private conversations.
The audience is more engaged because users must act – i.e., visit your site, manually follow you and take screenshots.
There’s more person-to-person contact since individuals view brands on their Snapchat feed as friends.
No marketing metrics for ads.
No way to measure views, peak hours for engagement or demographic info.
It is difficult for advertisers to have active and engaging conversations with consumers.

Instagram Stories

Use of visually appealing images.
Brands can link out ads in the bio.
The ability to post multiple photos at once.
Brands can harness the power of Instagram’s advertising father – Facebook.
Metrics on organic posts are not robust.
Plausible to lead to advertising fatigue.
Younger demographic may depart because of similarities to Facebook. Younger generation is often deterred by Facebook software similarities.

Moving Forward

A Los Angeles social media agency like Bright Age takes these factors into consideration when developing an advertising campaign for specific brands. If companies were to ask us which would be the undisputed winner, we would say it is a tie. Different products have different markets and reach potential. We do our best to maximize a brand’s potential while making their marketing strategies unique.