The Importance and Benefits of Interacting with Your Social Media Audience

Trying to figure out how to make your business’s social media perform? There are many facets to creating a successful social media account. On the surface, this can look like creating quality content, good branding, and posting consistently. But one influential area that may be overlooked is social media customer care and interacting with your social media audience.

The term interaction refers to communication between your business’s social profile and another individual. This may take the form of a like, comment, mention, or response to a review. Interacting with your social media audience is crucial in building customer loyalty, trust, and even exceeding customer expectations for your business. On average, almost 60% of consumers favor brands that respond to customer complaints and questions on social media.

Creating a responsive brand is key in maintaining your brand’s positive image while building customer relationships. Consumers that have positive interactions with a brand through social media are also more likely to recommend a business and increase their spending with them.

Social Media Customer Care – Benefits of Social Audience Interaction

As an agency that specializes in social media customer care, we understand the importance of interacting with your social media audience and have the expertise to help your business thrive. We’ll help break down the different types of interaction to ensure that your business is connecting with your audience.

Keeping Customers Happy

Customer service is crucial to keeping customers happy. Because social media accounts represent your business as a whole, there may be concerns brought up by customers regarding your business. It’s important that customers feel like their concerns are recognized. Additionally, neglecting to respond to customer concerns can negatively affect a brand’s reputation. Escalation Management is the process of concentrating on customer concerns and addressing them in both an appropriate and effective manner. As a rule of thumb, a business should try to practice empathy in their response and direct the concern to be answered by the correct department if necessary. Because two-thirds of people expect a response within the same day from businesses on social media, it’s important to respond to the most pressing issues first, while still maintaining a timely response for other concerns. Hens Nest Cafe Twitter Response for social media customer care

Closing a Sale

Interaction with a business’s audience can also be the factor that leads to closing a sale. When customers ask questions about your product, it’s important to respond to their inquiries quickly. Failing to respond in a timely manner can result in your customer losing interest in your product or service, or even potentially moving to purchase from a competitor.

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Responding to Comments

Responding to comments is a simple but effective way to create meaningful interactions with your customers through social media. Acknowledging the positive experiences customers have with your brand is a great way to let your customers know that your business values their feedback. Making these positive experiences public also helps other customers build trust in your business and demonstrates your brand’s active listening. Even if a comment does not have a particularly positive or negative connotation, engaging with your audience in the comments is a great way to help them build a stronger bond with your brand.

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Creating a Successful Social Media Strategy

Overall, when interacting with your social media audience, it’s important to build a strategy to tackle responding to different situations. Creating consistency in your responses will create more ease for your team and project a voice that aligns with your business’s brand. As an agency that specializes in building effective social media strategies, Bright Age recognizes the importance of social media customer care and can help your business. Through interacting with your social media audience, you can build connections with your customers that lead to a more engaged audience, increased sales, and increased customer loyalty.

How to Increase Your Social Media Shares

Tracking social media shares is one of the best ways to understand the type of content your audience loves to see. If certain content isn’t being shared, you can then use that information to prioritize the content people are engaging with more. Currently, the Internet is saturated with advertisements and marketing campaigns from millions of companies around the world. In order to rise to the top and reach your target audience, understanding what to post is crucial for the success of your company.

It sounds easy, but there’s a lot to it. Because of the time and effort required to understand the social media analytics behind your content, many companies turn to the experts. A digital marketing agency like Bright Age specializes in tracking engagement and creating content we know your target audience wants to see. 

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Social media shares are important because the more your content is shared, the more likely it is to reach people that are unfamiliar with your company. These people will then begin to recognize your company and can become a critical portion of your target audience and potential consumer base. 

We want to help you generate more shares, and that starts with understanding the type of content your audience wants to see.

Using Visuals

Humans are naturally visual creatures. Visuals elicit an emotional response in humans that makes us more likely to give attention to images rather than words. This idea easily translates into the way that companies can market themselves online—by using images. 

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With the emergence of TikTok and with the success of videos on Instagram, it’s no surprise that visual content is so successful on social media. When people see content they like or think is funny, they immediately want to share this content with their friends. 

It’s also much easier to look at an image and understand what it is trying to convey rather than putting in the effort to read a paragraph of words. Of course, words can be very meaningful, but in terms of creating the most attractive content for your audience, visuals always win.

Incorporating Hashtags

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Hashtags are easily one of the best ways for your content to reach new audiences. Using hashtags on social media platforms such as Instagram, Twitter, and LinkedIn helps to widen your audience beyond your immediate followers. Users outside of your own personal network will have the chance to see and interact with the content you post when hashtags are used.

As a leading digital marketing agency, we understand the importance of incorporating hashtags into Instagram posts to maximize our potential audience. The use of hashtags in your social media posts can help to bring an emergence of new followers to your page. It’s almost like a ripple effect—your content will continue to keep spreading to new audiences as more people share it. 

Timing Your Posts

Understanding when your audience is online is crucial when it comes to increasing shares on social media. For instance, Wednesday is the best day of the week to post content for many social media platforms such as Facebook, Instagram, and Twitter.

Knowing the time your target audience is online helps to maximize visibility. With this increased visibility, it is much more likely that people will be engaged with your content and end up sharing posts they find interesting.  

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Another powerful trick we like to do here at Bright Age during these peak windows of time is posting content that allows people to respond. Specifically, questions on Instagram Stories and Twitter polls do exceptionally well in creating engagement with your followers. The more people feel engaged with the content you are putting out, the more likely it is they will share it with their own network of followers.Overall, tracking social media shares really helps you understand what content your specific audience wants to see. Using visuals, incorporating hashtags, and timing your posts are just a few of the many ways to engage with your followers and potential consumer base. As you keep providing them with content they are interested in, it is much more likely that these posts will begin to generate more shares and reach new audiences.

How to Develop a Successful Social Media Advertising Strategy

Social media has become the best way to advertise a business or a product. It has not only become a place to connect customers and spread brand awareness, but a place of research and comparison of products or companies. Having a successful social media advertising strategy can set you apart from other companies, expand your audience, and increase your product sales. 

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A social media advertising strategy sounds like a lot to handle, but it can easily be broken down into simple steps. What social media marketing is about is expanding brand awareness. When your customers are aware of your brand, it increases your following, activity, and product purchases. Using social media advertising to expand your social presence is smart because if your customers are on social media and they receive an ad, it is easy for them to go right to your company’s accounts and check them out. 

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There are many different ways to advertise on social media; one of the most popular are paid ads. Why paid ads?  People use paid ads to work themselves into the social media algorithm. It is hard to naturally reach out and find customers, but with paid ads you are able to insert your business into the feeds of those that like similar products or live in the area of the product or service you are selling. Sprout Social explains this declining phenomenon as “organic reach”, which describes the natural organic ways people used to look for a product or service they need and come across your company. This method of finding products is less common. Since everything is online, it is mainly about who shows up first and how good their reviews are. Organically sourcing your audience takes a long time and can be difficult when wanting to secure a regular audience for your service or product. By using paid ads, you are able to showcase your company to many possible customers without them having to search up your exact product or service. For example, Galaxy Theatres just reopened for business, in order to reach their audience and tell them they are open, they could send out an ad to those interested in going to movie theatres or that live in the area. This simple ad could reach thousands of people and create engagement but also business for Galaxy Theatres. 

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Using paid advertisements can also help to target your audience. These ads are not just sprinkled out into the social media world. You specifically design them to appear on feeds that have more of an interest in your product or service. Using this, you are able to communicate better to your target audience and expand to those that may be looking for your product.

 

Using paid advertisements takes planning and bidding. When creating these ads, you have to have a specific plan and almost target exactly who will be seeing the ads. Age, demographics, and interests are just some of the variables that are used to specify your audience.  Bidding is the price you pay for these ads. You have to pick platforms that fit your budget and will not “blow out” your budget too quickly. 

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The most important thing to remember in advertising strategies is that practice makes perfect. Experimenting with different kinds of ads, such as Instagram stories, video ads, or static images, will give you a better idea of what your customers like and how that affects your business. It is important to understand what type of ad works for what you are trying to promote. The only way to find that out is to try different kinds of advertising and to accept that not every ad will be extremely successful. To help this process, enlisting a social media advertising agency such as Bright Age Digital Creative Agency will only help your business thrive in the social media world.

How to Make your Writing Catchy

Whether you are writing an Instagram caption, a blog article, or a brand-new slogan for your company, your copy should capture your audience’s attention. B2C marketing (business-to-consumer) interacts directly with the customers, which requires eye-catching, digestible content for people browsing their phone or computer. This not only comes across in your company’s products and purpose, but the way you communicate it. Here are a few tips to make your company’s writing catchier.Photo of someone typing on a computer to show writing abilities and services of a content marketing agency

Tone and Word Choice

Your writing should implement an engaging tone that matches your business’s brand identity. For instance, if your brand is sophisticated, make sure that personality is consistent across social media and blog posts. Consider the desires and needs of your consumers, as well as what kind of language they use in everyday life. One way to establish a consistent writing tone is to think of fresh words that make your content more interesting. This is evident in Nike’s Instagram post about two runners in Thailand.

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Rather than simply getting the message across, this post purposefully uses words such as superstars and crazy dream to create a dramatic tone that fits Nike’s fierce brand personality. Like Nike’s post, B2C marketing should appeal to the emotion of consumers by creating a unique tone. The post also uses a number of terms that specifically relate to Nike’s products, such as marathon, finish line, and run. Don’t be afraid to pull out a thesaurus if you are stuck and need some inspiration for new words. At the same time, be wary of going overboard and making your writing too technical. A content marketing agency like Bright Age can help you keep an interesting yet casual tone that attracts consumers to the words on-screen.

Declutter

Even great writers fall into wordiness that cheapens the quality of their content. The overall structure of your writing affects how consumers view your brand, which goes beyond tone and word choice. To make your writing as catchy as possible, cut out wordiness wherever possible. For instance, avoid lengthy and unnecessary phrases like It is very evident that…. Instead, dive right into the point without any introductory phrase. If you must, use a simpler phrase like This shows…. Since B2C marketing needs to grab attention quickly, your writing should get to the point without talking in long, confusing sentences.

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Engage with the Audience

Certain language choices can help you engage more directly with your audience. For instance, active voice effectively urges consumers to take action, while also focusing on the subject and remaining concise. Also consider using the word you rather than my. Sprout Social quoted a study that found using your instead of my can generate 90% more clicks. This pronoun change creates a personal connection that engages the reader on a more emotional level.

Content Still Matters

No matter how catchy your writing style is, no one wants to read dull content. Search for a unique or unexpected angle to advertise your products. Interesting content looks different across certain platforms, so be sure to familiarize yourself with the style and expectations of a specific social media post, blog, or infographic.

In particular, social media content should look different depending on the platform. Twitter’s concise wording, for instance, will contrast with Instagram’s picture-based content. Consider asking questions on social media to encourage user interaction, as well as incorporating a call-to-action in each post that points towards your website or product. Blog articles are much longer, which leaves room for details. Include a gripping lead and be sure to remain focused throughout the article to avoid rambling. Try outlining your work beforehandto keep a clear direction for your article. Short copy – slogans, banner ads, or a call-to-action – needs to be as succinct as possible, while also capturing people’s attention. This Galaxy Theatres Instagram post is a great example of short copy over an infographic, complemented by a longer social media caption.

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Interesting copy is crucial for marketing success. Catchy writing focuses on creating a unique tone, minimizing wordiness, and creating relevant content. A content marketing agency like Bright Age can offer all the help you need to improve the quality of your writing and expand your viewership.

The Impact of Social Media on the Entertainment Industry

Social media has offered the entertainment industry a new and improved outlet of sharing and marketing their creations. They are able to spread the word of an exciting creation, such as a new movie debuting, across the world faster than by word-of-mouth or other traditional methods. Whether it is a TV show, music, or a new movie premiering, social media allows companies to send their call to action out and receive fast responses to their content.

Social media networks are seen as another form of entertainment to the public which means the industry needs to be able to keep up with their audience’s short attention span. In order to help keep up with the demand of their audience, companies can hire a digital marketing agency, like Bright Age, to help them manage each social media platform. Sharing trailer releases, live engaging, advertising events, and interacting with fans is all within an agency’s capabilities in order to gain the buzz the company wants for its product or service.

Trailer Releases                                                  

One client of Bright Age that has seen the impact of social media on the entertainment industry is Galaxy Theatres. Bright Age has helped build their social media presence with their audience in many ways, such as posting new trailer releases for the movies coming soon to their theatres. They share these types of posts on Twitter, Facebook, and Instagram to reach their target audiences. For instance, they recently shared the latest trailer for the new Star Wars movie The Rise of Skywalker that is coming out this December. Why post about the movie so far in advance? This is a strategy to create buzz. The audience starts thinking about wanting to see the movie and many people will preorder tickets as soon as they are available.

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Live Engagement

Live engagement is another great way to excite your audience with the material you are producing. One example is live streaming on Instagram, which allows you to have the cast of a show or movie answer fans’ questions. Another way to live engage is through Twitter, by tweeting to your audience in real-time as the episode of the show is airing to drive your engagement up. By having these live engagements, it brings a new way of entertaining your target audience along with forming a larger community, such as when Bright Age interacts with fans for Walt Disney Television on Twitter during the different shows’ live broadcasts. This task can be daunting with the volume of comments and people that can enter the conversation at once, but with the help of a professional digital marketing agency, this can be more manageable.

Fan Interactions and Events

Just like live engaging in an episode, consistent engagement with your audience afterward is just as important. A study showed that 88% of consumers use Facebook and Twitter in exchange for the traditional entertainment experience. This means that if a company like Galaxy Theatres wants to stay on the radar with their customers, they need to make sure they are consistently engaging with their audience through social media. By doing this, Galaxy Theatres is able to accomplish its goal of attracting people into their theatres.

With the goal of customers coming in to watch the movie allows the cycle of interaction to happen between Galaxy Theatres and their audience. 72% of people post about the movie they watched after they have seen the film and 20% post before seeing the movie. Through the sharing of this 92 % of people, Galaxy Theatres’ community is able to grow and reach more people. With the help of Bright Age, they post on their social media platforms using images, such as the poster of the new Star Wars movie The Rise of Skywalker, to let people know how to buy their tickets. Another way to entice their audience to buy tickets was by sharing a short video post of John Boyega and Oscar Isaac, two actors in the movie, talking about Star Wars and how people can get their tickets now.

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Guidance From A Digital Marketing Agency

With all the new ways social media impacts the entertainment industry, hiring a digital marketing agency, like Bright Age will help guide your company to reach its goals. They are able to help figure out the best way to advertise your product, along with keeping in touch with your audience to make sure your customers feel appreciated, and keeping them in the loop of what is going on with events along with interactions as it happens in real-time.

How Social Media Can Increase Customer Conversion and Retention

If your company is trying to increase the number of customers that are interacting with your business along with increasing customer loyalty, you might want to look into expanding your brand in the social media network. Social media is now an essential tool for helping companies increase customer conversion and retention, as it allows the business to create a continuing relationship wherever the customer goes. To help guide your company through methods that will increase conversion and retention on social media, you can hire a company for social media marketing, like Bright Age Digital Creative Agency.

How to Increase Conversion       

When thinking about how to increase your customer conversion with social media, you will want to focus on your social conversation strategy. Having a strategy in mind will help you dictate the rest of the design, including engaging captions. While thinking about your strategy, it is important that the page is user-friendly for mobile devices. Since a majority of people tend to be on their phones more often, than computers, businesses need to keep up with the constant changes of the consumers of today.

When thinking about increasing your conversions on social media, one helpful trick is having videos that catch the eyes of customers by showing off your product. EVA Air, for example, posts different types of videos on their Instagram page to intrigue their audience as they are scrolling through their feed. This video showcases how Eva Air is able to take a traveler to different major Asian cities from an airport connection in Taipei.

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How a Company for Social Media Marketing Can Help

It can be tricky to figure out what portrays your brand in a clean and nice way to the eye of consumers. This is when you can hire a company for social media marketing, like Bright Age, to create seamless captions that engage your customers, keep your branding consistent, and interact with your growing online community.

Galaxy Theatres’ Instagram pages are an example of using these tips in order to try to increase conversion rates. They post fan photos of the people who share their experience on social media for each location, which builds more of a relationship with their audience and shows that Galaxy cares about their experience.

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Galaxy also consistently focuses its posts on the movie experience, whether it’s movies that are coming soon to the theatres, contests they might be having, or advertisements on concessions they have to offer. By interacting and reaching out to mobile users, Galaxy is able to increase conversion rates.

 

How to Increase Retention

Some of the ways to increase customer retention are similar to increasing your conversion rates through social media. This is why it’s important to have a creative strategy in order to increase your customer retention. You need to make sure that all your social media advertising is kept consistent so your customers continue to come back. As stated above on the Galaxy Theatres Instagram page, there is a consistent strategy of showing the movie experience their customers receive.

Customer engagement is another similarity between conversion and retention.  Engaging with customers it helps you gain more loyal customers because it shows them that you actually care about your company, but also what the customer’s feelings are with your company. By interacting with them on social media, your company is able to have a relationship with each of your customers and can show them the values of the company. Each Galaxy Theatres location not only reposts the customers’ images, but they engage with a heartfelt comment on some of their customers’ posts as well.

Going through the process of increasing your customer conversion and retention can be time-consuming if you are doing this all by yourself, but you can hire a company for social media marketing, like Bright Age. They can work with you to create a unique creative strategy, help maintain customer conversion and retention, and continue to increase those numbers.

How to Make Your Company’s Content Stand Out on Social Media

Social media is ever-changing, and your company is expected to stay up to date on the newest trends at all times. So much goes into creating successful social content these days, so here are our top tips and tricks to make your company unforgettable! One thing we highly recommend is hiring a social media company to ensure your content stands out.­

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The simpler the better! Keep your posts focused on your product or service, so make sure to highlight it with quality photos. For example, our very own Bright Age Instagram (left) is simple, yet effective. Our use of patterns makes this Instagram grid consistent and appealing. We suggest you use this method to make your social media posts trendier and more aesthetically pleasing. As you can see in the image on the right, the grid is beautiful and each post successfully highlights a different product by Halo Top Creamery. If someone were to look up this company, they would be intrigued by the design of their grid and be more inclined to buy their product.

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Engagement

Whether your company is on Instagram, Facebook, Twitter, or all three, the more interaction your content receives, the better. The three key features to social media engagement are the following: hashtags, contests, and sharing. By adding hashtags to your posts, you increase brand awareness and gain more followers. This is effective because people who follow and check this hashtag are likely to be interested in your product. Another way to increase engagement with your posts is to host contests. For example, Galaxy Theatres had a contest to win a prize pack for the new Disney movie, Dumbo. By holding this contest, people are encouraged to enter, and then buy tickets to see the movie. As a result, this increases the engagement and profit for Galaxy Theatres! Lastly, encourage your followers to share your content! This is free publicity and will help spread brand awareness. And don’t forget, you can also mix and match these three keys. Why not have a contest that encourages sharing? For example, you can use this on Facebook or Twitter, “Everyone who retweets/shares this post will be entered to win a free _______!” Overall, there are so many ways to increase engagement on social media that will help your business succeed!

Promote Content

Hiring a social media company is extremely advantageous in executing your content marketing strategy, especially in terms of content promotion. There are so many targeting options available through various social media channels. For example, Facebook allows you to target based on demographics, interests, jobs, page likes, etc., to ensure your content is reaching the right people. Promoting posts can be cost-effective as well, so it is in your business’s best interest to hire a social media company that will use your budget to the best of its abilities. Promoting content is a great way to increase awareness for your company, therefore, it is a pivotal part of social media marketing. All in all, social media is crucial to digital marketing these days, and we highly suggest you use these tips to help your company’s content stand out!

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Why Running Online Contests and Giveaways Are Useful for a Businesses

Running online contests and giveaways are a fun and tactical way to recognize your audience while encouraging traffic to your business. A full-service digital agency will positively impact your business’ audience and provide them with recognition for their loyalty. Movie theatres for example, implement their contests and giveaways on all of their location’s social platforms. When running online contests and giveaways, there are three topics to focus on: contest set-up, timing, and meaningful prizes. Once all three of those topics are implemented, your business is ready to begin posting. 

When setting up the online contest and giveaway, your company should present a fresh and creative outlook. A full-service digital agency will be able to assist you in this creative process. By incorporating unique perspectives for running online contests and giveaways, your audience will become more intrigued with what your business has to offer. There are many ways that a contest and giveaway can be set-up. For a movie theatre, its common practice to use a hashtag, answering a question, tagging friends/family members or using an online contest/giveaway landing page to track entries. All four options are engaging and fun ways to connect with your audience and give them a prize to look forward to winning. Within the initial posting it is important to provide all necessary details regarding the giveaway to prevent confusion or miscommunication later on.

Another topic that will be necessary to provide a successful online contest or giveaway will be to appropriately time the initial posting. Using a full-service digital agency will benefit your business by accurately targeting the audience and demographics that your business is focused on. Similar to being consistent with posting on your social platforms, it will also be beneficial to research peak activity to monitor the performance of the initial post. Many individuals are more likely to be present on social media outside of typical office hours, therefore posting about a contest and giveaway will likely run better during the weekends. Posting should run monthly or once every two months to strategically engage your audience, keeping them excited for more giveaways and contests.

When running online contests and giveaways, it is important to not use random prizes for winners as this method will decrease your audience engagement and online presence. The prizes that are being given away will reflect your brand and your overall social media presence. For a movie theatre, giveaway themes are based upon current movies that are playing and posted between all the individual locations to welcome larger entries. In order to increase entries a full-service digital agency will be able to find neighboring cities to your business and be able to boost the promotion in order to increase impressions and engagements. By using themed prizes, your audience will be more likely to engage with the post, and the prizes will be beneficial and not lack value.

Running online contests and giveaways will be useful for your business to build a meaningful relationship with your audience. Giving your audience the chance to win a contest/giveaway is a valuable way to show your appreciation and grow your following. Choosing your contest or giveaway setup, timing your post accurately, along with having appropriate and meaningful prizes are three essential topics that should be properly thought out. With all three topics in place and the assistance of a full-service digital agency, your online contests and giveaways will be a useful tactic to grow your business.

How to Target Your Audience Through Instagram Stories

Social media is constantly evolving. It is no longer just a platform to share and like posts with friends. Social media is now a platform for advertisers to specifically target their audience to create a more personal, customizable online experience.

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Instagram has always been a leader in the social media world, adopting the entire online community and catering to their social media needs. One of the most popular needs being Instagram stories.

Why Use Instagram Stories?

social media agencySome of you are probably wondering; why should I use Instagram stories when I can just promote my posts or pay for Instagram feed advertisements? The answer is simple: engagement and relatability. Consumers don’t like being bombarded with ads, even if they are related to their interests. Nowadays, seeing a promoted ad on Instagram is just as bothersome as seeing a pop-up ad on website. Instagram stories take away the annoying, ad-like feel of your advertisements and it helps your company establish a more personal connection with your target audience. Plus, a huge benefit of Instagram stories is the convenience of letting your consumer go directly to your website through Instagram, helping you grow your brand!

Social Media Agency Involvement

social media agencyHiring a social media agency will heighten the chances of your Instagram stories being successful. Social media agencies understand the importance of engagement through social media and will ensure that your campaign is successful. Leave it to the experts! From researching to posting, and everything in between, a social media agency will make the most out of your Instagram story. This will help you maintain consistency for your brand and keep the consumer’s eyes on your company. A social media agency will make sure your online marketing is strategically designed, implemented and managed. Instagram story ads are a very important part of social media marketing and a social media agency will ensure your budget is used strategically and thoughtfully, so your company can get the most out of every function.

How to Effectively Use Instagram Stories

social media agencyThink outside the box! If you’re stuck, start with the following suggestions. Use Instagram stories as a “countdown” for a new product or event that is coming up. This is a great way to build hype around your company and upcoming products. Fun fact: There’s even a countdown feature on Instagram stories. Another tip is to make your brand unique and recognizable. Why should consumers go to you for their needs? Make the consumer think of you as a friend, someone trustworthy and available. By using Instagram stories, you will increase awareness and gain that personal business-to-consumer relationship that both you and your target audience want! Also, videos are a must for your Instagram stories. In order to catch your audience’s attention, you must be different and more noticeable than your competitors. Last but not least, a huge benefit of Instagram stories is the interactivity. Sharing and questions and polls, oh my! There are a plethora of options for you to choose from when deciding what to do for your Instagram stories. Instagram actually makes it very easy for you to be captivating and interactive through your stories.