How the Entertainment Industry Can Capitalize on Social Media

Social media is a part of everyone’s daily life; it impacts every industry. The entertainment industry can use social media to their advantage. Social media is the best way to get the word out about upcoming events, concerts, shows or anything else. Social media has impacted the entertainment industry by changing the distribution of content. Before, entertainment content was distributed through television, radio, and print media. Today, social media provides a new avenue for distribution, allowing content creators to directly reach their audience without the need for a middle ground. Social media marketing for the entertainment industry can be highly beneficial to the audiences they want to reach.

Brands and businesses in the entertainment industry will benefit from keeping their followers informed and up to date on social media. Through social media, fans can interact with their favorite celebrities, musicians, and actors, provide feedback and engage in conversations. A large part of social media is user generated content. User-generated content is content that is created by users rather than professionals. This content can be videos, images, text, reviews and more. Social media amplified the amount of user generated content and the entertainment industry can use it to its advantage when promoting new events, films, songs, etc. 

The connection that is created on social media is different from any other; users feel more connected to entertainers than ever before. They are constantly getting updates about their favorite celebrities on social media. The entertainment industry can use this to their advantage, and further build the connection between fans. Other things that social media has created are giveaways, photo opportunities, pop-up experiences, and streaming availability.These are other effective ways the entertainment industry can keep fans engaged and excited.

Pop-up experiences are beneficial for brands to be able to promote their products.Having a digital space for fans to interact will create a greater connection to the brand. The Golden Girls are a great example of this. They have created numerous interactive fan pop-up experiences.

Their pop-ups are located in large cities, and they use things from the show, like props, to create a unique experiential visit. The Golden Girls Kitchen is a part of this; they showcase different recipes at new pop-up designed to feel as if you’re in the TV set so fans can try favorite recipes from the show. Fans can comment on pictures through Instagram telling the brand where they want the pop-up to be next. 

Another way to interact with fans through social media is giveaways. Giveaways are a strong way to get fans interested in the brand and help build buzz and social engagement. Giveaways help brands gain more followers and promote their page. Getting more people to follow your social media account helps explain your brand, increase your audience, and build a community.People will be more likely to become a fan or purchase from you if they repetitively see your social media posts. Galaxy Theatres has used giveaways in the past to interact with their fans. They have found that this is a good way to connect with their fans and make sure they are being treated well. Social media is an easy way to have a direct line of connection to your customers. 

 Instagram Stories can help build awareness and engagement about upcoming events. Adding stickers for polls, question boxes, countdown, or direct links can help with user engagement and drive ticket sales. Companies like Big Stub benefit from using social media marketing because they can grow their audience over time.The awareness of ticket sales is important to consumers. They can gain more credibility from having a strong social media presence. 

Brands in the entertainment industry need social media marketing to thrive and prosper. They will benefit from using a social media marketing agency to help them run their social media marketing. This is why social media marketing for the entertainment industry can be important. 

How To Host a Social Media Giveaway Contest

Anyone running a business today should know that social media is one of the most integral and powerful tools around. Companies and influencers are able to use social media to connect with consumers, market products, and even promote their own brands. In order to maximize the benefits of this platform and generate quality engagement, businesses and brands often host social media giveaways or contests. Essentially, a social media giveaway is a raffle that grants followers a chance to win a prize while boosting engagement for the company. In this article, we will share the best tips and tricks for running a seamless social media giveaway from start to finish. 

1. Define your goal and platform 

Before planning your giveaway, you must define the goal you aim to achieve. Goals for giveaways can range from brand awareness to gaining followers to product promotion. When working with a digital creative agency like Bright Age, we will help you hone in on the most efficacious goal for your company. 

Once your goal is determined, you will need to decide which social media platform to promote your giveaway on. The type of target audience you aim to reach with this giveaway is dependent on what platform you use. It is common for a brand to promote a giveaway contest on several platforms, such as Facebook, Twitter, Instagram or TikTok. 

Person writing the word audience on a white board with an Expo marker. There are arrows targeting towards the word audience.

2. Set Rules 

To ensure that the giveaway is fair and easy to execute, the company must set rules.For example, in order to enter the giveaway the rules may state that a user must follow the brand, like the post, and comment.In this case, less is more. Easier rules yield a more successful giveaway! Oftentimes, you will see the brand asking the followers to tag a friend so they can bring more engagement to their page. For example, in order to enter the giveaway the rules may state that a user must follow the brand, like the post, and comment.Many brands will develop a campaign hashtag to continue driving people to the giveaway. This hashtag will represent the band and will ensure that contestants remember that they are entering a giveaway associated with the company. 

3. Decide on a Prize & Hashtag

There are endless opportunities when deciding on a prize. Sometimes prizes can be smaller scale, such as sweaters or posters, but can also range from items like extravagant trips or electronics. The prize you decide on should be in line with your budget and also with your goals. The type of prize you set typically dictates what type of participants will enter your giveaway.

4. Pick a Winner

Here comes the fun part! There are many ways to pick a winner for a social media giveaway, including randomly selecting a winner or choosing a winner based on prior engagement or demonstrated interest. It is worth mentioning, however, that if you will be choosing the winner (or multiple winners) at random, you should let your audience know. Sometimes at the bottom of a giveaway post, brands will write, “the winner will be chosen randomly on 2.23.2023,” just so the contestants know how the giveaway will operate. As always, transparency is key. 

5. Foster a Connection

Once you decide on a winner, feel free to contact them privately or post the announcement on your brand’s socials. It is important that as a brand, you reward all of your loyal followers and giveaway participants. This could be done with a follow up message or by letting the participants know that there are more exciting giveaways around the corner. By following up, individuals will feel as though the brand actually cares about them.

When working with a digital marketing agency like Bright Age, you will receive guidance on your social media giveaway from start to finish. We will be there every step of the way, from ideation to facilitation to ultimately ensuring you are generating the best engagement possible. We can’t wait to work with you! 

How to Make Your Company’s Content Stand Out on Social Media

Social media is ever-changing, and your company is expected to stay up to date on the newest trends at all times. So much goes into creating successful social content these days, so here are our top tips and tricks to make your company unforgettable! One thing we highly recommend is hiring a social media company to ensure your content stands out.­

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The simpler the better! Keep your posts focused on your product or service, so make sure to highlight it with quality photos. For example, our very own Bright Age Instagram (left) is simple, yet effective. Our use of patterns makes this Instagram grid consistent and appealing. We suggest you use this method to make your social media posts trendier and more aesthetically pleasing. As you can see in the image on the right, the grid is beautiful and each post successfully highlights a different product by Halo Top Creamery. If someone were to look up this company, they would be intrigued by the design of their grid and be more inclined to buy their product.

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Engagement

Whether your company is on Instagram, Facebook, Twitter, or all three, the more interaction your content receives, the better. The three key features to social media engagement are the following: hashtags, contests, and sharing. By adding hashtags to your posts, you increase brand awareness and gain more followers. This is effective because people who follow and check this hashtag are likely to be interested in your product. Another way to increase engagement with your posts is to host contests. For example, Galaxy Theatres had a contest to win a prize pack for the new Disney movie, Dumbo. By holding this contest, people are encouraged to enter, and then buy tickets to see the movie. As a result, this increases the engagement and profit for Galaxy Theatres! Lastly, encourage your followers to share your content! This is free publicity and will help spread brand awareness. And don’t forget, you can also mix and match these three keys. Why not have a contest that encourages sharing? For example, you can use this on Facebook or Twitter, “Everyone who retweets/shares this post will be entered to win a free _______!” Overall, there are so many ways to increase engagement on social media that will help your business succeed!

Promote Content

Hiring a social media company is extremely advantageous in executing your content marketing strategy, especially in terms of content promotion. There are so many targeting options available through various social media channels. For example, Facebook allows you to target based on demographics, interests, jobs, page likes, etc., to ensure your content is reaching the right people. Promoting posts can be cost-effective as well, so it is in your business’s best interest to hire a social media company that will use your budget to the best of its abilities. Promoting content is a great way to increase awareness for your company, therefore, it is a pivotal part of social media marketing. All in all, social media is crucial to digital marketing these days, and we highly suggest you use these tips to help your company’s content stand out!

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Why Running Online Contests and Giveaways Are Useful for a Businesses

Running online contests and giveaways are a fun and tactical way to recognize your audience while encouraging traffic to your business. A full-service digital agency will positively impact your business’ audience and provide them with recognition for their loyalty. Movie theatres for example, implement their contests and giveaways on all of their location’s social platforms. When running online contests and giveaways, there are three topics to focus on: contest set-up, timing, and meaningful prizes. Once all three of those topics are implemented, your business is ready to begin posting. 

When setting up the online contest and giveaway, your company should present a fresh and creative outlook. A full-service digital agency will be able to assist you in this creative process. By incorporating unique perspectives for running online contests and giveaways, your audience will become more intrigued with what your business has to offer. There are many ways that a contest and giveaway can be set-up. For a movie theatre, its common practice to use a hashtag, answering a question, tagging friends/family members or using an online contest/giveaway landing page to track entries. All four options are engaging and fun ways to connect with your audience and give them a prize to look forward to winning. Within the initial posting it is important to provide all necessary details regarding the giveaway to prevent confusion or miscommunication later on.

Another topic that will be necessary to provide a successful online contest or giveaway will be to appropriately time the initial posting. Using a full-service digital agency will benefit your business by accurately targeting the audience and demographics that your business is focused on. Similar to being consistent with posting on your social platforms, it will also be beneficial to research peak activity to monitor the performance of the initial post. Many individuals are more likely to be present on social media outside of typical office hours, therefore posting about a contest and giveaway will likely run better during the weekends. Posting should run monthly or once every two months to strategically engage your audience, keeping them excited for more giveaways and contests.

When running online contests and giveaways, it is important to not use random prizes for winners as this method will decrease your audience engagement and online presence. The prizes that are being given away will reflect your brand and your overall social media presence. For a movie theatre, giveaway themes are based upon current movies that are playing and posted between all the individual locations to welcome larger entries. In order to increase entries a full-service digital agency will be able to find neighboring cities to your business and be able to boost the promotion in order to increase impressions and engagements. By using themed prizes, your audience will be more likely to engage with the post, and the prizes will be beneficial and not lack value.

Running online contests and giveaways will be useful for your business to build a meaningful relationship with your audience. Giving your audience the chance to win a contest/giveaway is a valuable way to show your appreciation and grow your following. Choosing your contest or giveaway setup, timing your post accurately, along with having appropriate and meaningful prizes are three essential topics that should be properly thought out. With all three topics in place and the assistance of a full-service digital agency, your online contests and giveaways will be a useful tactic to grow your business.

Los Angeles Social Media Contests: Grow Your Brand’s Community & Engagement

It is easy to forget how much the web has changed in a very short time. Many of the people who foresaw the importance of social media ended up very rich, even though most people saw it as a passing fad until it hit the tipping point. At this stage in the game, a presence on social media has become essential for any business, large or small.

While companies use these new tools in a variety of different ways, social media contests can help get a business more recognition in a fun, engaging way. People love sharing what they love, which is the most powerful driver behind Los Angeles social media contests. However, getting a contest right can make a huge difference when it comes to completing the objectives set out at the beginning. A social media management service can keep businesses up to date about changes in international, national or Los Angeles social media contests.

The Viral Power of Los Angeles Social Media Contests

A social media marketing agency will generally employ a variety of tactics to get people excited about a campaign. Social media contests thrive when customers not only click and enter themselves, but when they also share their passion with others. Suddenly, from a simple fun activity for existing customers, a company has a viral campaign that spreads the word on its own. This offers the obvious benefit of saving extra money on marketing. It also means that the offer and, by extension, the product promotion, takes on a life of its own.

Viral Success Through Brand-Specific Contests

The key to viral success lies in product and customer knowledge and combining that with an idea that reflects something essential about the brand. Many a social media management service has made the mistake of offering up a free prize that has nothing to do with the core values and associations with the brand being promoted. This might result in some quick clicks, but those quick clicks will also be quickly forgotten.

Rather, companies should aim at getting all customers, new and returning, to come back and interact with the concept and the brand itself. This encourages a deeper relationship between customer and brand. With this in mind, any promotional offer, reward or prize should reflect an intrinsic aspect of the brand and how it relates to people’s lives. People love free stuff, but a social media agency Los Angeles or any other major market hosts has to develop contest incentives appropriate for each brand.

Los Angeles social media contests have impacted several companies and industries. The contest put on for this document company is a great example of some of the elements a social media agency Los Angeles embraces can achieve. The company carefully selected a prize that was valuable and rare, as the production may not come again to the city. It also picked a production that reflected the tastes of its customers and its broader demographic base of educated, savvy professionals with a particular comedic sensibility.

Drawing in New Customers

Of course, the ultimate goal for a brand during social media contests is attracting new people to discover it. As posts on social media often appear visible even to third parties who don’t know the original poster, an online sensation can bring in people who have never used or even heard of the brand. A social media marketing agency can help ensure that all the various stops on the web have been covered, which results in more opportunities for a wide variety of people to access the contest.

A final benefit of these contests can be easily overlooked by a social media management service. After the conclusion of the contest, a thorough analysis of how customers interacted and participated during the contest can prove as beneficial as the process itself. Whether internally or in conjunction with a social media management service, Los Angeles-based companies can get to know what makes their customers perk up and pay attention by evaluating each aspect and stage of the process. This data will serve to focus future campaigns online.

Using a Social Media Marketing Agency

Social media contests come in all shapes and sizes and each one should be approached with the brand and its customers in mind during the entire process. While companies often rush to get anything online just to have a presence, a close look at the objectives, means and results of a contest will greatly improve the likelihood of success. We know online marketing and can create stellar contests for businesses of any size looking to make a splash in social media.