Community Management Archives - Page 6 of 7

The Engagement Between Social Media and Sports

December 14, 2020

Due to what is happening in the world, many in-person activities have been suspended. Some activities, such as going to the store, museums, and going to school have all been able to be moved online. Although it is not the same, people have still been able to get the experiences of seeing art or learning a lesson via their computers. However, one essential part of American lifestyle has been compromised: sports. Being in an arena for a sports game is just not able to happen. Although people understand the severity of the situation, they still miss seeing their favorite sports teams play live. Not having sports in general has caused a disruption in the amount of ads usually spent on sports games. Due to the increased use of social media for entertainment, popular platforms such as Twitter and Youtube have been used to stream these games so that fans are still connected.

While the NFL, NBA, NHL, and MLB are up and running, a great percentage of their ads are not running. AdWeek says, “…only $100 million has been spent on sports advertising as of August 2020. But by this time last year, advertisers had already spent $1 billion.” Although their ad spending is way down, page views have been extremely high. It seems as though people have been turning toward the internet to get their sports updates instead of watching television. According to AdWeek, sports fans are the types of people advertisers should be targeting. Sports fans seem to also look at finance, technology, and automobiles, specifically luxury cars. Using this information, those that advertise in those 3 sections should pay more attention to sports fans. Since sports are not dishing out ads for their events, they are an open target for advertising markets.

Although fans are not able to be there in the stands, they have found a new way to connect with their favorite sports. Twitter has become the place to go for sports updates, sports conversations and even sports clips. Maybe it is because of the pandemic, but AdAge says that, “70 percent of the general population say they would engage with sports that they never would have followed before COVID-19. This number jumps to 83 percent of people on Twitter, giving brands even more of a reason to connect to the sports conversation where it’s happening.” The number of fans have jumped an incredible amount possibly due to the convenience of just having to open an app on their phone or because of all this spare time they have due to the pandemic. Because there are more fans joining the fanbase, and different fans for that matter, brands have some pressure to learn how to connect everyone together. People have found a new sports home on Twitter. Almost 75% of surveyed Twitter users admit that being on Twitter has been able to be that social connection that they have been missing watching sports online. Using Twitter during games keeps fans connected as well as informed.

With Twitter heading the campaign for connection online for sports fans, brands have to understand that they need a new game plan for connecting their new fanbase and old fanbase. Using social media for entertainment is an opportunity for brands to show their support of sports fans during this crazy time and join the fans in their new technological movement of the sports community. Branding and advertising is not always the easiest thing. Bright Age Digital Creative Agency can not only assist your company in marketing your brand, but can pave the way for your brand to be an essential part of the online entertainment and sports community.

How to Create a Consistent Brand Using Social Media

July 5, 2017

Branding helps to give companies a personality, as well as an identity. Having a consistent brand can give your company a leg up over the millions of other businesses that exist. Consumers want a brand they can trust and what better way to build trust than being consistent? To achieve brand loyalty from the most devoted of customers, a company must obtain certain attributes in order to build a brand that is different from the rest. Using these tips, social media branding agencies can create reliable and identifiable brands, just by being consistent with their content.

The Audience

Understanding who your brand is targeting is one of the keys to success. Identifying the audience will drive higher engagement because those who are interested in the content are more likely to participate in the conversation. For example, if you are a young women’s clothing brand, you aren’t going to have much luck running Facebook or Instagram ads to elderly men. However, if you have identified your audience as women, ages 18-30, your ad campaigns will reach a much more appropriate audience. Additionally, identifying the audience will help social media branding agencies save money because it greatly narrows the pool of uninterested consumers. It is also important to identify the audience when following users from each social media platform. Follow those users who identify with and embody your brand because those people are more likely to follow back and engage with your content.

The Design

Consistency can be achieved through the design of a page. By keeping colors, logos, and themes the same across all platforms, it gives the viewer of the page a feeling of unity. In addition, consistency can be very visually appealing to the consumer. It minimizes confusion of what the product or service is because all the visual elements fall under the same design. An example of a company who utilizes design to their advantage is Target. Target has capitalized on its use of everything red, the bull’s-eye logo, and the white dog. Because they are consistent across all of their social pages, customers are able to easily recognize a Target product or advertisement because they have built up an identity for themselves. Target is a brand name that you know and trust, partially accredited to their consistent designs.

The Message

In addition to consistent visual images, having consistent message content is vital in creating a brand. Having a distinct voice in your posts will keep the audience engaged. Conflicting messages can negatively hurt a brand because it strips away at the credibility of the company. Whatever your goal is, there is a voice that can achieve the message. Coca-Cola executes their message in every post they release. Their goal is to create a feeling of nostalgia and for the customer to equate happiness with Coca-Cola products. Through the use of an upbeat tone and references to positive memories from the past, Coca-Cola’s message is clear and consistent. Social media branding agencies should set a goal for each brand’s identity to create a consistent message that the audience can believe and connect with.

5 Ways Facebook Is Improving This June

June 12, 2017

In order to sustain its place as the top social media platform, Facebook is constantly creating new innovations in order to keep users engaged. This month, Facebook has released several updates to try to improve the various features of the platform. These updates will allow social media companies, like Bright Age, and Facebook marketing agencies to better monitor activity and create higher quality social media posts. Here are the five newest Facebook updates and news you may be seeing in the month of June.

Saves
Prior to this update, Facebook provided the capability to save an article, video, etc., but lacked a means for users to track how many people were saving their content. In the same way you are able to view the total likes or shares, users can now see the total number of saves a post has received. If approved, this will allow social media agencies to have a better understanding of what types of posts are memorable or influential enough for a user to want to save and revisit later.

Active Admins
In order to increase personalized interactions between brands and users, Facebook is testing a system of notifications that tells a user viewing a page when that page administrator is online. It then presents the option to send a direct message via Facebook Messenger to the admin when they are active on the page. Facebook has yet to confirm if this update will go into effect due to concerns of overwhelming companies with an abundance of messages. However, the goal is to increase engagement levels and personalization to assist companies in forming relationships with clients.

Adding More Than Photos to Albums
Traditionally, Facebook albums have been used only to group together photos from a particular event. With this new update, Facebook will allow users to add check-ins and written posts from yourself and other users to your albums. For example, if a company had a birthday party for an employee, they could create a Facebook album of photos from the event. In addition to the photos, they now can check-in at the location of the party and have multiple employees’ add posts wishing a happy birthday all within the same album. Similarly to the active admin addition, the goal of the album update is to encourage engagement and collaboration between users.

Community Section
Facebook will replace the “likes” tab on a page with “community.” This is due to the fact that it has become more vital for Facebook marketing agencies to learn the demographics of those interacting with the page and how often they are doing so, rather than simply seeing how many likes the page receives. This will better monitor growth and activity of pages to help companies’ better target the proper audiences.

Success Stories
Through the use of advertisements and the mere connection to millions of users, Facebook has helped numerous companies increase their reach and revenues this month. Spanish hotel chain, Melia Hotels, was able to increase its’ return on ad spend by 6.7 times through the use of advertisements on Facebook. Fashion label, Ted Baker, was able to reach 7.2 million users in only five days through their Facebook ads promoting a sale. Lastly, Philips vacuum cleaners created a Facebook video campaign that produced a 15% rise in men’s awareness of the company. For social media companies and Facebook marketing agencies, these statistics are incredibly motivating and prove that marketing via Facebook can result in a successful payoff. At Bright Age, we seek these kinds of results for our clients and are doing so by utilizing social media platforms like Facebook to increase growth.

How to Utilize Social Media Demographics

April 4, 2017

Marketing today is harder than it has ever been. We are straying away from traditional television advertising and heading towards complete digital interaction. Social media and social media demographics has become the epicenter for marketing specialists and the main platform for marketing strategies.

As always, businesses must identify their target audience and create the right segmentation. Sounds easy right? Actually, it isn’t when you consider the different types of social media websites and their demographics. Different websites require different content and creativity, and depending on your product, some websites will be better/worse for your product. For example, your target audience can be on Facebook and Instagram but require different approaches since they both have different demographics.

An easy way to solve this is to look at a website’s demographics and create a strategy from there. A social media marketing agency like Bright Age is perfect for creating your social media campaign. Here are the main social media demographics and how your business can take advantage of them!

Social Media in General

Needless to say, social media is full of endless marketing opportunities. Here are the general social media demographics that you should be aware of.

8 billion social media users worldwide
37% global penetration
22% increase in last year

Facebook

As of today, Facebook contains the highest number of users at an astonishing 1.9 billion monthly inhabitants. These users are predominately female, yielding at 83% online female users while 75% online male users. As for reach, Facebook is the best place to reach Millennials and Generation X (ages 18 – 49).

Facebook is a great place to have a detailed and aesthetic digital representation of your brand. Here, you can provide the fine details on why your business is so great while providing attractive picture/text content. Think of this as your business page, but with the ability to reach millions of people at any given time. Once you drive traffic to your Facebook page; make sure your business location, product details, and general info are appealing and easy to spot. And of course, take into careful consideration of the social media demographics we provided above!

YouTube

YouTube is a pretty popular site and has been around for quite a while. Coming in at 1 billion users, it just might be better than TV with more opportunities of exposure. YouTube is predominately male, with 55% of users being male with respect to its 45% female users. Per minute, there are about 2 million videos watched a day!

This site has been around for a long time and doesn’t really hold a grab on a specific demographic. Young to old and from culture to culture, when looking for a video YouTube is the world’s first choice. With that, YouTube is perfect for anytime you want a create a timeless video on your product. It’s a good way for consumers to learn about your product/business in even greater detail. And if you get really big, you can even generate some ad revenue from YouTube!

Instagram

Instagram is quite impressive in its own right, they’ve grown exponentially and at a rate higher than any other social media site. They currently hold 600 million monthly users with 90% of them being under 35.

Obviously, Instagram appeals more to the younger generation. It is incredibly important to keep this in mind when creating a post and text content. Include relevant trends, fads, and make sure your hashtags are catchy! Also, it is important to note that 53% of users follow brands. This a great opportunity to keep your followers updated and engaged.

Twitter

Twitter is an in-the-moment and live way to keep followers engaged and informed about your brand. It has 317 Million monthly users being predominately male around the ages of 18-29. Only 47% of users post updates and spend an average of 2.7 minutes daily on Twitter.

Since twitter predominately holds a younger audience content must be create that caters towards this demographic. When you effectively engage, you are creating the opportunity to gain more followers, more engagement, and more traffic towards your website.

Pinterest

To date, this is the most evergreen social media site around. It has 317 million monthly users, which consists of around 75% female. As for the age demographic, they are evenly distributed between 18-64.

What is important to note, is that 10% people referred to Pinterest are more likely to purchase on e-commerce. Use this opportunity to showcase your product as aesthetically as possible to make it more visually appealing. Text content is not as important on Pinterest, but be sure to provide links that will showcase your product in more detail.

Even though all of these sites have different demographics and require different content. The main goal is to combine the necessary platforms for your brand so that you can create an effective social media campaign. Having the right combination and content between all these social media sites will create the interaction and exposure your brand needs to stay relevant in the market. Our social media marketing agency will help you to create the right combination for your social media campaign!

7 Tips for Marketing Your Business This Spring

March 16, 2017

Whether you’re starting a social media campaign or doing some spring cleaning, your business can always use some useful social media marketing tips. A Los Angeles social media agency such as Bright Age is perfect for getting your business on the right track. With our social media marketing tips, your campaign will reach your target market, move in the right direction, and create a presence that will solidify you from your competitors. Here are our 7 social media marketing tips for getting your business going this Spring!

Choose and Build the Right Campaign

This first step is the most crucial in starting or maintaining your campaign. Set reasonable goals and establish the tools necessary to reach them.

Different campaigns give different results – Choose a social media platform that will get you to your goals. Instagram, Facebook, Twitter, Snapchat, and LinkedIn all have different capabilities and reach. Creating the right combination and content between these platforms is an essential first step.

Choose an SEO and Social Media Analytics Service

Search Engine Optimization (SEO) is a deciding factor on whether your business will make it or break it. No matter how great your product is, without your market being properly informed it is practically useless. Having an SEO engine will assist you in getting your brand some good exposure.

Use a social media analytics service – Services such as Sprout Social and Hootsuite will let you know how effective your social media posts are. You’ll see which posts created the most buzz, which demographic it appealed to, how many impressions it made, and ultimately if it was successful or not.

Reply/Engage with Your Fans

Do your best to build a lasting relationship with your fans on a personal level. Like and comment on their photos to build favorable attitudes towards your brand. Additionally, do the same on potential customers posts for brand exposure. Doing this helps humanizes your brand and increases your social prescence.

Look at Your Top Three Competitors

Take a look at who you’re competing against, especially the top 3 competitors in the market. Compare your strategy with theirs and see what puts them at the top of the market. See what flaws they have in their strategy and build upon your own. Our Los Angeles social media agency are experts in identifying and analyzing competitors for you!

Do a Quick Brand Check

At this point, you’ve established yourself and are almost at your goals. Brand consistency is key and a good cleanup task for this Spring.

Build trust, credibility, and awareness by answering yes to these 3 questions.

Is your profile or avatar the same on every photo?
Is your header or cover image consistent?
Are your bios, descriptions, and URL identical?

Measure and Analyze Your Campaigns Success

As you begin to wrap up your campaign, assess the progress made on your original goals. Measure both quantitative and qualitative results. By analyzing your campaign, you may discover some new information – such as how customers are using your products post-purchase, etc. You’ll see which tactics provided the most reward and which ones were unsuccessful. This is where your social media analytics service will come into play.

Create New Goals

As this campaign comes to an end, it is time to look onto the next season and establish new goals. If you met your goals with these last 6 steps, take those strategies and translate them into monthly, quarterly, and annual goals.

See where you want to be in a year, 5 years, and even 10 years. Having goals and metrics appear on paper creates accountability and the drive to complete them. Our Los Angeles social media Agency is perfect for reaching your short-term and long-term goals!

Facebook Best Practices on Demographic Targeting

October 4, 2016

Many people do not fully utilize the customizable features in the creation of Facebook Ads. This is essential for receiving the full value of your ad dollars. Are you properly targeting your demographic with Facebook Ads to reach your intended audience? If not, we have you covered. In this article we’ve compiled a few tips on Facebook best practices when targeting your demographic.

Identify Key Audience Segments

Properly identifying your audience segments is one of the key principles of marketing. This allows you to create specific content that will resonate with your audience. Once you know exactly who you would like to market to, the rest of our Facebook best practices become a breeze.

Understand the “Detailed Targeting” When Creating an Ad

The second step to our Facebook best practices is to understand “detailed targeting” when creating an ad. Have you ever noticed the “detailed targeting” section while creating an ad, yet did not know how to use that feature? In this section one can specify demographics, interests or behaviors to ensure the right audience is reached.

1.) Demographics

Once you specify your audience, add their demographics to your campaign. Make sure to be specific as possible because Facebook allows you to be. A few demographic options include education and income

2.) Interests

What interests is your product or service intended for? Whether it be cooking, shopping, outdoor activities or B2B marketing, Facebook has an interest for every industry there is.

3.) Behavior

If you are a Facebook marketing agency, you may want to find people who have recently purchased business marketing related services. By understanding their purchasing behavior, you can customize your ads better than before.

By utilizing the demographics, interests and behaviors sections in Facebook Ads manager, you ultimately waste less ad dollars on people who have no interest in your product or service.

Utilize the “Connections” Feature

The third step to our Facebook best practices is to properly utilize the “connections” feature in the Ad manager. Under this feature, one can dictate the ad to target people or friends who like your page. People who like your page can even be excluded from seeing the ad. The same principles apply to events or apps created by your business.

Facebook ads can be quite profitable when they are set up correctly and are as targeted as possible. Working with a professional Facebook marketing agency such as Bright Age can ensure the best quality and targeted ads for your business.

Determining the Best Facebook Advertising Objectives for Your Business

July 12, 2016

Facebook marketing is a highly rewarding way to expand your brand’s potential. While its relevance should not be overlooked, fully taking advantage of what Facebook has to offer can be a daunting task. An efficient Facebook advertising agency will help you use the social media platform to properly achieve your set conversion goals. Below we’ve listed advice for successfully getting the most out of your Facebook marketing experience.

Choose an Objective

First things first, before you can begin creating your ad on Facebook, you need to select one of the available objectives. There are currently 13 objectives to choose from, each having a slightly different function. The overarching goal of your Facebook marketing campaign should determine the objective that you select. Whether you are focused on brand awareness, clicks to website, or even conversions, being specific in your selection is extremely important. Once you have chosen the perfect objective for you campaign, it’s crucial to keep in mind that Facebook optimizes your advertisements based around this selection. This process is critical in achieving the best possible results and should be thoroughly considered.

Determine Ad Type

After your objective has been decided on, you then need to pick a specific ad type. One of the most popular ad strategies offered by Facebook is that of the boosted posts. Boosted posts are optimized towards achieving maximum engagements with your brand, such as likes, comments, and shares. Remember that the popularity of a specific ad type does not necessarily guarantee its success for your specific brand. Putting into play another ad type might be an option to consider if your brand is focused on more towards conversions than engagements. The ad type selected should change to properly accommodate the previously decided on objective.

Adobe and Thermo Fisher Scientific ran a recent test to compare different ad types. A newsfeed ad versus a boosted post and a newsfeed ad versus a carousel ad were compared. The end goal was to see which type worked better for reach and engagement. Using the same image, copy, target audience, and spend, each simple advertisement ran for a period of one week.

The first test resulted in a surprising 101{3257b6ea9729d50d0ff0b2d66dfbc71319303295fd3654295ddeccd44865dc00} more reach from the newsfeed ad than the boosted post. Results came back similarly with impressions, showing almost 200{3257b6ea9729d50d0ff0b2d66dfbc71319303295fd3654295ddeccd44865dc00} more on the newsfeed ad. When it came to likes, comments, and shares, the boosted post outperformed the newsfeed ad by 80{3257b6ea9729d50d0ff0b2d66dfbc71319303295fd3654295ddeccd44865dc00}. This came as no shock, though, considering these style posts are aimed towards the goal of engagement. This goes to show that your ad type plays a significant role in helping achieve your objective, and ultimately handing your brand its desired success.

A Facebook marketing agency, such as Bright Age, can help you focus on running the best possible ad campaign. Selecting the right objective followed by the most suiting ad type can be challenging, but ultimately this is what will make or break your online success.

The Art of the Image: Making Engaging Images for Social Media

June 3, 2015

The image is the central unit of communication for online media today, not text. We are definitely in a visual society, and when text oriented sites such as Twitter and Facebook both say that they are switching to an image and video based publication platform, then the world had better follow suit or be left behind.

Images that are meant for social public consumption can mean the difference between a successful social media campaign and a stagnant one. Here are some of the best ways to create good images that have the ability to go viral and will definitely bring across your message on the platform.

Give the users unique content.

Do not overuse memes that have already been used. Once they get to you on social media, they are likely running out of steam in the first place. Original content gets the most juice, especially if you are trying to solidify a brand or an image online.

Use high quality stuff

There is no excuse for using low quality or grainy images. This is the same to a social media user as a sentence with nothing but misspelled words and bad grammar. Invest in a prosumer camera in order to take great HD pictures with no large out of pocket expense. The investment can last you for years! Not a photographer? There are sites such as Big Stock and Shutterstock where you can purchase photography and graphics to use for your images.

Make a statement.

Everyone loves a few words of wisdom, and pictures with witty sayings are actually more likely to receive positive social feedback in the forms of likes and reposts on all social networks including Facebook, Instagram and Pinterest.

Give a unique look.

If you are doing social media management Los Angeles level work, then you are giving a unique brand to all of your content. This keeps people from stealing it and using it in their own campaigns as well as branding your business so that people will begin to recognize the style and look for your products on the open market.

Make your content exclusive.

Everyone loves to think that they are on the cutting edge of something big. When you create your images, give the impression that you are telling a story that will come to fruition if the user clicks through to the website or further explores the history of images that you have on the major online media sites.

The success of social media management Los Angeles campaigns relies on the use of good images. Make sure that you follow the tips above for the best chance at creating an engaging campaign that will last for many years after its initial publication! Constantly creating content for your company or project can be a huge endeavor. Luckily, Bright Age, a social media management company located in Los Angeles is here to help. Bright Age creates, manages and posts content on all different social media platforms, making sure that your content is unique and true to your story. Contact us if you have any questions!

Bright Age Agency Partners with The Good Seed To Aid Los Angeles Youth

March 24, 2015

It’s estimated that there are about 4,000 homeless young men at any given time in the streets of Los Angeles. Most of these male youth come from poverty stricken families struggling to make ends meet. They are too old to qualify for social services aimed at children, and too young to have adequate means to support themselves. These factors can cause a lack of a sense of direction which can lead to hopelessness, drug use, crime and homelessness.

The Good Seed Shelter is a non-profit organization that provides social services and transitional housing to the underprivileged youth of northern and southern California. It’s centermost in a program that was started by the Good Seed Church. The shelter provides a host of services to Transition Age Youth (TAY) from the ages of 18 to 25. These young men are provided with basic human needs like food, clothing and a warm bed in a secure, homelike environment.

The shelter is committed to alleviating the painful issues associated with poverty and homelessness by providing counseling aimed at addressing substance abuse, learning life management skills, job training and independent living. Many of these young men are in need of mental health and medical services, and The Good Seed assists them in obtaining these. The Good Seed has partnered with the Los Angeles County Department of Mental Health in order to conduct intensive case management assessments to determine the individual needs of these underprivileged young men. This helps secure permanent housing, ongoing counseling and social services to further their stability and success after leaving the shelter. They are also given referrals to additional programs and resources they might need in the future.

Bright Age Digital Creative Agency is a well-established company that specializes in web design, graphic design and internet marketing techniques which include Search Engine Optimization (SEO), Facebook advertising and social media management. The Good Seed asked them to design and produce ads aimed at grabbing the attention of homeless youth to lead them to the shelter. They were kind and caring enough to offer their services for free. The result of this partnership is a creative, well-designed ad that will be posted in 1,200 buses across Los Angeles. Homeless young men will often ride the bus continually through the late night hours in desperate attempts to find warmth and shelter, so these ads couldn’t be placed in a better location.

The professionals at Bright Age Digital Creative Agency are excited about this opportunity to help their community. These ads will help The Good Seed and Bright Age reach a large number of desperate young males and make a huge impact on the Los Angeles community. Bright Age has produced multiple versions of these ads in order to adapt to these young men’s different demographics. The ads are written in Spanish as well as English to reach Los Angeles’s large male Hispanic population.

This partnership between The Good Seed and Bright Age should stand as a shining example of what can be accomplished when organizations work together to better their communities.

Creative Ways to Utilize Social Media Management for Grand Openings

January 26, 2015

Launching a new storefront or restaurant in the online world is a way to maximize the potential growth of a company while expanding the target market and audience you are able to reach. Understanding social media management and online marketing today is a way to ensure you are capable of reaching any goals you have set for your business and the future you foresee.

1. Introduce Your Brand to New Audience With a Targeted Campaign

Using social media is a way to introduce your brand and what you have to offer to an entirely new audience with a targeted campaign in place. Whether you are promoting a local clothing store or a family restaurant in different cities, social media provides you the option of launching paid ad campaigns to begin promotion to any target market you have in mind.

2. Tease and Involve Consumers to Spark Questions

Whenever you are sharing the launch of a new company it is important to get as many followers and fans excited about the grand opening! Get followers excited by teasing with graphics, videos and imagery in addition to asking questions to keep them involved with staying current with your brand’s updates online.

3. Create a Countdown Prior to the Weeks and Days Leading to Your Grand Opening

A social media management tip that helps attract new followers and individuals to become more interested in your business is to create a countdown prior to the weeks and days leading up to your launch. Sharing countdown dates is a way to integrate social media advertising with any campaigns you have for your business currently.

4. Offer Special Exclusive Deals to Customers During the Grand Opening

Social media advertising includes the ability to offer special deals and discounts to loyal customers, fans and followers for the actual grand opening of your business and company. Giving customers exclusive deals is one of the best online marketing tactics to utilize.

5. Interact With Your Online Community

Any time you want to put social media to use for a grand opening of a company or local business it is imperative to communicate frequently with online followers and future potential customers. Interacting with your online community is not only a way to increase brand validity but it is also helpful with maintaining a positive reputation in your industry.

6. Offer Prizes for Those Who Check-In on Social Media at Your Place of Business

Offering prizes for individuals who check-in to your place of business on social media can keep them coming back for more and referring additional business to you from their own family members and friends.

Implementing a few creative methods of utilizing social media for grand openings allows you to draw the right crowd and attention to your place of business, regardless of whether you are working in retail or promoting a new local restaurant. Integrating social media at all times with new business launches allows you to build a name and reputation for yourself in any market or industry.