Case Study for EMCORE

Bright Age capitalized on the targeting abilities of Facebook for their social media campaign. Facebook Page Likes campaigns were developed targeting only those who have a master’s or doctorate degree, with a research interest in aerospace engineering, electrical engineering, or fiber-optic communication. This narrows down the audience into a relatively small group, however it ensures that the people who become fans of the page are those that will continue to follow and engage with the company.

Since EMCORE’s products are used in so many fascinating fields, images of jets, planes, ships, and satellites and were used in the ads. Bright Age was able to A/B test which image was getting page likes at the lowest cost and optimize the campaign accordingly.

EMCORE also needed to educate this audience about their business and products. Bright Age regularly created and shared content that was relevant to EMCORE and their industry, including customized graphics of product showcases, team highlights, trade show exhibits, news article links, press releases, holiday posts, and more. Since EMCORE’s product line is so vast and complex, social media posting provided an opportunity to inform the fans about the functionality and purposes of the products. On top of this, it provided a way for them to make a personal connection with their fans and customers. Many of the posts that were shared featured EMCORE team members at their trade booths or celebrating together at a company holiday party.