Why Your Brand Needs to Market on LinkedIn

When it comes to social media marketing LinkedIn has become an extremely powerful tool for businesses and individuals to utilize to connect in a way that promotes networking and marketing that no other platform on the market does today.  Globally, LinkedIn has 1 billion active users and this number is growing by the minute.  Companies have found LinkedIn to be an incredible resource for getting to know and connect with brands, and for that reason, it is so important that your brand markets itself on this platform.  

Why LinkedIn is so Important for Businesses 

LinkedIn is nearly 22 years old and with the platform’s growth in these last two decades, its impact on the business world has been huge.  In fact, LinkedIn is used by 80% of B2B marketers today.  Because it has become such a strong outlet for businesses to network with one another and promote their brand through content creation and interactivity, not utilizing LinkedIn’s benefits would set you behind other competitors in your industry.  LinkedIn is also the number one most trusted platform by brands, making it essential for businesses to use to increase their market value.  

The exposure that LinkedIn marketing can give your brand is massive.  When you have connections with people, and comment, like, or repost their posts, all of your followers will also see it even if they don’t follow that initial connection.  That is what makes LinkedIn so powerful when it comes to its ability to connect with other businesses or brands. You can see this in a post by Parex.  When someone comments on Parex’s post, all of the commenters’ connections will also see this Parex post.  This is an incredibly beneficial feature that can help brands.

How to Market on LinkedIn

Demographics

For LinkedIn marketing, a brand needs to understand the demographics of those who are active on LinkedIn to know how to properly market their product.  60% of LinkedIn users fall between the age range of 25 and 34.  When your brand decides which specific marketing strategies to use to promote a product, this is something important to keep in mind to ensure your marketing to the correct audience.  

Targeting on LinkedIn

When it comes to LinkedIn marketing and finding your target audience, it’s important to keep in mind that until you know exactly what audience you are trying to reach, keeping targeting tactics broad is your best bet.  There are so many different ways to target your audience on this platform: by country, job title, seniority, company, industry size, etc. It is imperative that for a business to market its brand successfully, they take advantage of the opportunities LinkedIn offers to aid in its marketing strategies.  

Unique Features

One of the features LinkedIn offers that can be extremely useful for marketers to use is their campaign manager account.  By creating a campaign manager account, marketers can easily create ads and see how they are doing after being posted on the platform. Users can also opt into LinkedIn Premium, which shows even more insights and analytics that can be useful when marketing your brand.  Here is an example of what Premium can show you using a company profile we all know and love, Shark Tank. 

LinkedIn can offer lots of benefits to your brand. The mere exposure that this platform can give to your brand is enough to convince anyone that it’s an essential part of successful branding for marketers.  On top of that, its ability to provide connections, create networking opportunities, and filter demographics to help you promote your advertisements, is something that you cannot find on any other platform.