The New Facebook Tagging Feature We Love

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The New Facebook Tagging Feature We Love

Marketers and Facebook advertising agencies have been utilizing Facebook and other social media platforms to launch advertisements and promote campaigns for years. Any text, video, links, 360 videos, and Live videos that specifically mentions or features a third party product, brand, or sponsor is considered Branded Content. Recently, Facebook updated its advertising policies that allows verified Pages to share branded content on its newsfeed. Verified Pages are pages are considered to be pages which are verified by Facebook for authenticity, such as big brands, celebrities, and influencers. In addition to allowing verified Pages to share branded content on its personal newsfeeds, Facebook enabled verified Pages the ability to tag the company or brand affiliated with the promoted content.

Facebook said that this new tagging tool will “introduce more transparency and allow them to better understand how their marketing initiatives are performing”. In order to tag a brand, users should locate the “handshake” icon in Page composer or the Sponsor field in Ads Manager. Then, users can type the sponsor or brand and tag them in the post. For example, in the picture below Lady Gaga tagged Intel in its video post. The video content specifically promotes the partnership with Intel and Lady Gaga, as the computer company’s technology helps elevate Gaga’s performance at the Grammy’s.
lady-gaga-intel

(Photo link: https://www.facebook.com/ladygaga/videos/vb.10376464573/10154099796834574/?type=2&theater)

Our Facebook advertising agency believes that this new content tagging feature encourages companies and brands to produce more high quality content for their customers. Additionally, this allows brands to leverage brand content more strategically, as tagged brands can follow Facebook sponsored content more closely to ensure that campaigns are successful with its target market. How does this work? Once a third-party company or brand is tagged in a verified page’s sponsored post, marketers will have access to the data and analytics of the post. However, to ensure authenticity and prevent spamming for marketers, Facebook reviews each brand tag in content posted by verified Pages.

Facebook Sponsored Content that is not allowed:

  • Sponsored cover photos and profile pictures
  • Pre-roll ads and watermarks on videos

 

Our Facebook advertising agency understands that social media platforms, particularly Facebook, are constantly evolving. In order to fulfill brand promotion strategies, it is essential to understand and implement new innovative marketing tools released monthly. To collaborate with Bright Age and develop your next successful Facebook sponsored content campaign, request an appointment here!

 

Author: Summer Malone

Summer is a social media marketing enthusiast with a passion for marketing analytics online, trending hashtags, and flux capacitors. Summer often feels sad for the TRex who is unable to connect to the internet. You can connect with Summer via Twitter @SummerMaloneMKT.