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How the Entertainment Industry Can Capitalize on Social Media

Social media is a part of everyone’s daily life; it impacts every industry. The entertainment industry can use social media to their advantage. Social media is the best way to get the word out about upcoming events, concerts, shows or anything else. Social media has impacted the entertainment industry by changing the distribution of content. Before, entertainment content was distributed through television, radio, and print media. Today, social media provides a new avenue for distribution, allowing content creators to directly reach their audience without the need for a middle ground. Social media marketing for the entertainment industry can be highly beneficial to the audiences they want to reach.

Brands and businesses in the entertainment industry will benefit from keeping their followers informed and up to date on social media. Through social media, fans can interact with their favorite celebrities, musicians, and actors, provide feedback and engage in conversations. A large part of social media is user generated content. User-generated content is content that is created by users rather than professionals. This content can be videos, images, text, reviews and more. Social media amplified the amount of user generated content and the entertainment industry can use it to its advantage when promoting new events, films, songs, etc. 

The connection that is created on social media is different from any other; users feel more connected to entertainers than ever before. They are constantly getting updates about their favorite celebrities on social media. The entertainment industry can use this to their advantage, and further build the connection between fans. Other things that social media has created are giveaways, photo opportunities, pop-up experiences, and streaming availability.These are other effective ways the entertainment industry can keep fans engaged and excited.

Pop-up experiences are beneficial for brands to be able to promote their products.Having a digital space for fans to interact will create a greater connection to the brand. The Golden Girls are a great example of this. They have created numerous interactive fan pop-up experiences.

Their pop-ups are located in large cities, and they use things from the show, like props, to create a unique experiential visit. The Golden Girls Kitchen is a part of this; they showcase different recipes at new pop-up designed to feel as if you’re in the TV set so fans can try favorite recipes from the show. Fans can comment on pictures through Instagram telling the brand where they want the pop-up to be next. 

Another way to interact with fans through social media is giveaways. Giveaways are a strong way to get fans interested in the brand and help build buzz and social engagement. Giveaways help brands gain more followers and promote their page. Getting more people to follow your social media account helps explain your brand, increase your audience, and build a community.People will be more likely to become a fan or purchase from you if they repetitively see your social media posts. Galaxy Theatres has used giveaways in the past to interact with their fans. They have found that this is a good way to connect with their fans and make sure they are being treated well. Social media is an easy way to have a direct line of connection to your customers. 

 Instagram Stories can help build awareness and engagement about upcoming events. Adding stickers for polls, question boxes, countdown, or direct links can help with user engagement and drive ticket sales. Companies like Big Stub benefit from using social media marketing because they can grow their audience over time.The awareness of ticket sales is important to consumers. They can gain more credibility from having a strong social media presence

Brands in the entertainment industry need social media marketing to thrive and prosper. They will benefit from using a social media marketing agency to help them run their social media marketing. This is why social media marketing for the entertainment industry can be important. 

How Social Media Can Benefit HR

Social media allows for people to connect with people they did not meet in real life. People who are far away geographically can be connected via social media. Social media is a great tool for the human resources field; people become more connected through social media. It is a valuable tool for people in this profession, it helps businesses attract job candidates. Social media can also be a great place to engage with employees that are already a part of the company. Using social media as a tool is one way to promote inclusion in a company as well. It is a way to find employees that are from diverse backgrounds. Seeing what people are up to on social media can help people stay connected as well.

Recruitment can be done on social media, which is a large part of human relations. Social media can be a wonderful tool for sourcing job candidates. Human resources departments can use different forms of social media to recruit new employees to their company. One form of social media that is good for recruitment is LinkedIn. On LinkedIn you can recruit individuals to your company. LinkedIn is a great example of social media that is good for the human resources field. LinkedIn is built for people to connect in the business world, which is perfect for human resources. People use this to promote themselves or their company. Jobs are posted on LinkedIn all the time, and it is a common way most people will find their job. People look on social media to find jobs among other things. Social media makes the candidate pool wider than it would be without. Since you can reach people across the world on social media, there is a more divorce candidate pool for a lot of jobs. People will come from many different backgrounds; this leads to having a more diverse workplace. More ideas will come from a diverse group of employees, which will better your company. Being able to connect with people through social media is important even in a professional way. 

Relationships with employees can be preserved through social media. Your reputation as a brand is defined by the employee’s experience working there. They might showcase this on their social media. Human resources can utilize this to understand why employees might have a low success rate. On social media, employees can find a sense of community within a brand. Company news and employee recognition can be shared on social media. This will facilitate communication and collaboration within the company. Through social media, you can see how your experience differs from competitors. Learning about your competitors and how successful they are is important for being successful within your own company. Social media will help businesses understand their competitors better, it gives them access to the inside of their brand. 

On social media, you can showcase your brand and what you stand for. The human relationships part of your company can use social media to highlight the values of your brand. When people are searching for a place to work this is something they want to know about a company. Having it be easily accessible to anyone is a helpful aid in that process; this will help to attract talent and community easier. Highlighting employees and company events can be one way to do this. People searching for the company will be able to get a good feel for the company by browsing your social media profiles.

This all being said, having guidelines in place for using social media in human relations is important as well. Making sure that social media is used ethically and in a responsible manor is important. Furthermore, social media is still a very effective way to improve human relations within a company. It is beneficial for recruiting new individuals to a company. It can also be important so that your brand can understand competitors. Competitors can be closely compared on social media; it is easier than any other type of engagement with competitors. Individuals who are looking for a job will be able to understand what your company stands for by looking through your social media pages. Overall using social media in the human relations field is beneficial and your human relations team can use social media to enhance your company. 

How a Social Media Agency can Enhance Your Business

How a Social Media Agency can Enhance Your Business Marketing Objectives:

Many companies possess in-house marketing teams, while other companies may need an organization outside of the business to handle their marketing needs. In either situation, social media marketing agencies can enhance businesses and their marketing objectives. Our social media agency in Los Angeles, the Bright Age Digital Creative Agency, will enrich your business’ current marketing tactics or help develop and launch new innovative campaigns.

 

Not enough employees, No problem

By partnering up with a social media agency, your business can grow exponentially without having to hire and train new employees. This saves your company time and money, while also reducing the stress levels of current marketing directors. Social media agencies are there to help your business during times of understaffed holiday seasons or to take care of online marketing campaigns completely. Social media marketing teams are trained to further enhance current marketing campaigns by working along with the company’s current image. Whether the social media agency in Los Angeles you hire is short-term or long-term, the agency’s assistance will certainly magnify your business’ presence online.

 

Experience with a variety of industries

Social media marketing does not only include posting content onto various social media platforms, but also comprises of creating vibrant, enticing posts that engage with the consumer in real-time. Does your company know where your target audience goes online and when? Does your marketing staff know how to write posts that will move potential consumers to your main website? Social media agencies in Los Angeles specialize in a wide range of industries. For example, Bright Age has worked with businesses dealing with restaurants to children play spaces to helicopter gear! With experience in a mixture of different ventures, social media marketing teams know how to target and capture each audience appropriately.

 

Affordability with High Quality

Partnering up with a social media management that can create and publish engaging content, while also interacting with customers sounds expensive. But in reality, social media management services are quite affordable. Even if social media agencies only launch new social media pages or just strengthen old ones, your business will be able to compete sufficiently among other companies online. Social media agencies in Los Angeles will ultimately enhance your business and provide return on investment. Social media management teams want to satisfy their associates, as they receive more clients by referral or by companies returning for more services. Check out more about Bright Age and receive a free consultation today!


AuthorSummer Malone

Summer is a social media marketing enthusiast with a passion for marketing analytics online, trending hashtags, and flux capacitors. Summer often feels sad for the TRex who is unable to connect to the internet. You can connect with Summer via Twitter @SummerMaloneMKT.

Bright Age Honored for Digital Creative Work in 2015

Bright Age Digital Creative Agency understands the multi-platform nature of today’s digital advertising space. Their team of designers, writers, content creators and campaign strategists understands the difference between creating a compelling web page and leading an impactful social media campaign. Bright Age offers professional online marketing in Woodland Hills and beyond, and their success during the 2015 digital advertising awards season stands as evidence.

Hermes Creative Awards | Social Media Consumer Engagement, Platinum Winner
More than a traditional advertising agency, the team at Bright Age understands the complexities of reaching consumers who lean on social media. Bright Age provided dynamic social media management that helped make Dog Haus’s grand opening an enormous success.

Hermes Creative Awards | Overall Website/Medical, Gold Winner
The prestigious Hermes Creative Awards recognized Bright Age’s efforts for professional website design for the Advanced Interventional Pain Center in Indiana. The interactive site includes vibrant photography, crisp copywriting, and links to various patient-related resources such as a blog, media clips and patient testimonials.

The Hermes Creative Awards are an international competition for creative professionals involved in professional website design, including concept, writing and design of traditional materials and programs, and emerging technologies. The competition accepts entries from corporate marketing and communications departments, advertising agencies, public relations firms, graphic design shops, production companies, web creators and freelancers.

AVA Digital Awards | Social Media Campaign, Gold Winner
The grand opening social media management that propelled a successful launch for Dog Haus was also recognized by the AVA Digital Awards.

AVA Digital Awards is an international competition that recognizes excellence by creative professionals responsible for the planning, concept, direction, design and production of digital communication. Work ranges from digital engagement campaigns – to audio and video production – to website development – to social media interaction – to mobile marketing.

MarCom Awards | HomePage Website Design, Gold Winner
Creating a website homepage that reflects the new-age, healing persona of the Nova Center was the challenge. The design team at Bright Age demonstrated how online marketing in Woodland Hills is done right. The end product is a simple yet sophisticated page that lets visitors easily digest Nova Center’s full menu of services.

The MarCom Awards are an annual competition for creative outfits involved in the concept, writing and design of print, visual, audio and web materials and programs. Entries are wide-ranging, representing corporate marketing and communications departments, advertising agencies, public relations firms, design shops, production companies and freelancers.

Put the award-winning talents of Bright Age Digital Creative Agency on your side. A boutique agency offering online marketing in Woodland Hills, California, the variety of services offered at Bright Age includes professional website design, search engine optimization, social media management, graphic design, Facebook advertising, and much more.

Bright Age Digital Creative Agency Obtains Google Partner Status

We have some exciting news for you! Bright Age Digital Creative Agency has now qualified for Google Partner Status! What this means is that our company has met Google’s strict criteria on becoming an officially certified marketing professional.

What Is A Google-Certified Partner?

Becoming a Google-Certified Partner means that our firm has met Google’s strict proficiency standards in several key areas. To qualify for Google Partner status, a company must achieve the following:

Create a company profile – To be considered for Google Partner status, you must first create a company profile with pertinent information such as company name and description, address and telephone number. Google needs this information so they can list your company on the Google Partner search.

Obtain AdWords certification – You will need to demonstrate your proficiency with AdWords by passing an AdWords certification exam. Information on the AdWords examination process can be found here.

Meet a spend quota through managed accounts – In order to show that your company has a healthy profit margin, you will need an active AdWords manager account that has spent a minimum of US $10,000 (or the equivalent in your local currency) inside your company’s AdWords account over a 90-day period and can show sufficient financial activity over the past 60 days from the date of your application. This shows that your business will be in operation for a long time to come. NOTE: AdWords expenditure is measured as the amount of money spent since AdWords was added to your company’s manager account.

Implement AdWords best practices – You will also need to demonstrate that you have adequate knowledge of the AdWords best practices covered in the AdWords certification exams by implementing them in your Google AdWords account. Your company will be evaluated for such items as the frequency of any changes you’ve made to your AdWords account, providing excellent customer service, your ability to maintain clients, and maximizing your clients’ advertising budgets.

The Best Marketing and Advertising Services

Google-certified partners have an excellent track record for meeting strict guidelines in customer service, AdWords knowledge and cost-effective marketing. When you deal with a Google-certified partner, you can be sure that you are getting the best advertising and marketing services your money can buy.

Who Is Bright Age Digital Creative Agency

Bright Age Digital Creative Agency is an online marketing firm that specializes in Los Angeles social media management, online marketing and search engine optimization. They can help your company get discovered on top search engines, and will custom-tailor their marketing campaigns to suit your needs.

The Power of Social Media Marketing for Fast Casual Restaurants

The Power of Social Media Marketing for Fast Casual Restaurants

Hiring an outside company to conduct social media marketing is an exceptional way to free up resources for your business while networking with a trusted marketing company that has the experts who can drive a successful campaign to increase social buzz, shares, and likes. Our professionals use a particular set of strategies and apply a customized touch to that to design a marketing strategy for your business. Whether you are a little shop on the corner in a small town or you have several locations, our talented personnel are qualified to service any needs.

How it works

At Bright Age Digital Creative Agency, we are dedicated to your restaurant. Our expertise is in social media marketing for fast casual restaurants. We take the time to get to know your company by finding out interesting facts and details that will catch the attention of readers on the Internet. Our talented staff help identify your niche in your local markets. Once identified, we customize a marketing campaign for social media that will drive customers to your site and increase traffic. We have a reputation for building awareness and helping you find your target audience. We devise campaigns that focus your posts on getting people talking about your company by reaching out to residents of the community. We help you showcase your signature dishes to entice locals to spend time on your website.

Bright Age Digital Creative Agency case study

Our social media marketing for fast casual restaurants has allowed us to help companies excel. For example, our case study with Dog Haus shows the progress we made for their new restaurant in Canoga Park in Pasadena, CA in 2010. We networked with people and local businesses to drive trial campaigns to identify the exact methods for building the marketing plan for Dog Haus. Our social media marketing for fast casual restaurants increased their Facebook Likes by more than 1,500 percent. We also got more than a quarter of a million hits on social media before the Grand Opening in Pasadena. Recently we organized another Grand Opening in Arizona. It went phenomenally well with record attendance and massive exposure on social media outlets like Facebook and Twitter.

Why choose Bright Age Digital Creative Agency

We help you achieve higher conversion rates because we understand how invested your business is in the food industry. Our goal is to help your restaurant succeed by reaching out in quirky and exciting ways that attract people by standing out and grabbing their attention. We also have skilled content management staff who can write mouthwatering descriptions to go with the scrumptious pictures that we post. We can target multiple demographics and community designs. Our services are customizable so that we can optimize your chances of getting high return on investment. We build exposure with exciting ideas and teaser posts that make people want to find out more about your dishes.

By hiring our experts at Bright Age Digital Creative Agency, you will get experts who are committed to helping your business grow by reaching out to the community in a variety of ways. We want your business to succeed because our reputation depends on it. Our lengthy experience allows us to customize an exceptional marketing campaign that magnificently showcases your restaurant.

Identifying Which Social Media Channels To Use

Overview

Social media marketing is one of the most important aspects of running any business. There are few businesses that are growing at a fast rate today that are not using social media in some capacity. One great option for companies is to work with social media management companies to design and implement a social media strategy that fits your business. There are several things that you can do as a business to identify which social media platform will work for your business, and a good social media marketing agency can help in this search.

Know Your Audience

One of the most important aspects of picking a social media platform is knowing your audience. It is impossible to make a good decision when working with a social media agency if you do not know your audience. Different social media platforms appeal to different types of people. For example, if you have a young audience Snapchat may be a great choice. However, if your customer base is mostly older and employed professionals LinkedIn would be a better choice. Any good social media agency should be able to help in this decision.

Interpret the Data

Another important aspect to picking a social media platform is to interpret data that is available. Many times, when working with a social media agency, it is important to interpret data to make decisions on your customers. Social media marketing is all about driving traffic and dollars to a business, so it is important to be able to quantify whether your efforts are actually working. At the end of the day, a social media management company should be able to help with the data but it will be up to the business owner to make the final decision based off of it.

Know Your Competitors

Finally, understanding what your competition is up to can be a great variable to consider when picking a social media platform. If your competitors are driving business through their social media strategies, you should go out and compete in those same spaces. Bright Age is a social media management company that specializes in helping out companies that are trying to formulate a social media strategy. Working with Bright Age is a great decision for any business that is struggling to figure out their direction in social media, and can be a great option for those that want to take their social media marketing to the next level.

Finally, understand that the field of social media is always changing and you must be ready to be flexible as a business. Just in the past two to three years, there are dozens of new platforms that have come out. Be prepared to continue learning and investing in your business and its social media strategy.

Top Five SEO Benefits of Blogging

Search engine optimization (SEO) is often marked as arcane subject akin to calculus that only the initiated are privileged to fully grasp and put to use. While SEO may be difficult to understand, it is vital to ensure the success of business bloggers in Los Angeles. The benefits of blogging are manifold, from building trust among your customers to sharing information to establishing yourself as an expert in a particular field. Boosting your SEO rankings is the key to ensuring a vibrant site that makes it to the top of search engine results. Below are five methods you can use to help improve your search engine optimization.

Guest Blogging

Guest blogging can be an extremely beneficial way to increase your SEO rankings if you work with individuals wh o are experts in their fields. The popularity of these writers will help drive traffic to your website and boost your rankings. In order for guest blogging to be a viable option, you will need to thoroughly screen potential bloggers with interviews and “background checks” to ensure that they are trustworthy.

Keywords

Keywords were once the magic key to achieving the highest rankings with search engines. Extreme keyword densities, purposely misspelled keywords and awkward keyword phrases were commonly observed phenomena in the SEO world. With the advent of the new Google algorithms, however, keywords no longer have the same punch as they once did. Keywords are now required to serve some purpose. Instead of keyword stuffing, focus on offering real information and using keywords naturally.

Social Media Marketing

Did you know that Google returns social media in its search results? Connect your blog to your social media accounts to give your website another “hook” for search engines to snag. Use search terms in your meta descriptions and titles to ensure that your search engine optimization through social media listings is increased as well.

Keep It Fresh

According to Google, “Search results, like warm cookies right out of the oven…are best when they’re fresh.” One of the main benefits of blogging is that you have the opportunity to offer regularly updated content for search engines to feed on. Large amounts of new content are signals to Google that your blog is up-to-date and therefore more relevant than those that aren’t updated regularly. Try to update your blog with fresh content at least once a week to ensure that your website receives a high ranking.

Images

Images are another tool that search engines use to rank sites. Be sure to name them according to relevant search terms/keywords. Do the same with the alt-text to ensure that those who are unable to see the images on their screens receive a relevant image description.

Search engine optimization can be a daunting task for those whose schedules do not allow them the time to do it well. If you’re in this situation, consider Bright Age. We are a social media management company in Los Angeles that assists clients with their websites and blogs. Trust us to help you with any SEO-related questions or social media marketing needs you may have.

5 Ways To Connect With Your Audience On Social Media

Social media is a marketing platform that can no longer be ignored. To be a truly successful business, companies must create social sites and keep them integrated with other marketing materials. In order to ensure your social sites are selling both your company and your product, consider a few tips from Bright Age, a social media management agency in Los Angeles, to synchronize your sites.

 

1. Think About Your Voice

Social sites aren’t about posting topics or ideas a robot could have devised. It’s about showing your customers that no how big your business, you’re still a real-live person. Your online voice should show who you are and what you are selling. If your product is the type of product that would use the word “like” in a sentence, go ahead and use it in your copy (just not too often). Showing people who you are helps them connect with you on a higher level.

 

2. Respond to Your Customers

When someone posts on your social sites, never ever ignore a comment. People do not post on social sites because they want to be ignored. Even if they are saying “thank you”. A simple, “Hey Laurie! We’re so happy you love our new pina coladas! Like us to get 10 percent off your next purchase!” goes a long way.

 

3. Connect Social Media to Other Sites

Make sure your social sites and website are connected. The whole point of social sites is to get people to try your service or product. If people see your social sites and want to know more, make sure you have something to show them. Linking your social sites to your website will help attract more business and help your clients get a better understanding of who you are. Just make sure that your social sites and website are working together—not against each other. The voice and style of all of your sites should be cohesive.

 

4. Reply to Mistakes in a Real Way

Many companies make the mistake of taking the defensive side of the line when it comes to customer complaints. Social media is a double-edged sword. On one hand, it can help brand and grow your business, but when someone is unhappy, all your customers will see these comments. When a customer makes a complaint on a social site, the worst step you can take is to ignore these comments. The second worst mistake is getting defensive. When a customer complains, acknowledge their displeasure and show you’re the bigger person by responding with ways to fix their problem.

 

5. Use Photos to Tell Your Story

That age-old adage that a picture can tell a thousand words? It’s there for a reason. Photos can paint a picture of who you are and what product you’re selling. Giving your customers as much information as possible in a cohesive manner will allow them to understand your company and interact with your employees and your product in a way simple written copy never could.

By tweaking your social presence just a little through the help of Bright Age, you can bring in a whole new group of clients that will help drive your business—and help spread the word about your amazing products and services. Bright Age is a social media management agency located in Los Angeles.

5 Top Reasons Your Brand Should Be On Instagram

It is crucial for a company to start and maintain a social media presence. After all, these social media accounts allow your business to engage your target audience, while promoting your band to gain leads and convert customers. While some businesses are weary whether or not they should get an Instagram account in particular, you shouldn’t be. Your brand needs to be on this social media site for a variety of reasons. Check out 5 of them below:

1. It’s Simple

Unlike some other social media accounts, Instagram is a simple way for posting a stream of content. In the past, when businesses wanted to post pictures they had to crop the image in Photoshop on a desktop computer. This was very time consuming. With this particular social media site, though, it’s made specifically for instant smartphone photography. You can crop photos, add a filter and write some text in a matter of seconds. Now, you can even upload videos to the social media site, which is helping to replace even more media platforms.

2. Gives You a Chance to Use User Generated Content

Right now, it’s very popular and trendy for a business to incorporate user generated content into their content. Instead of always providing your own content, you can use images or videos that your customers have already put together. Out of all social media sites, Instagram is really great at letting you access this content and then posting it on your own account. You can even employ contests to have your audience send in content to you.

3. Ability to Develop Relationships With Your Customers

It has been shown over and over again that people will be more likely to click on a link with a person’s face next to it than one that doesn’t have this. This is just an example why a social media site like Instagram is vital to tell your story. Your brand should use this opportunity to post images of you, your staff, your stores, your customers or anything else that really depicts the personality of your company. These pictures will hold the interest of your customers more than any block of text could. That’s why this social media website will help you deepen customer engagement and really get to connect on a personal level with your target audience.

4. Connects with Individuals All Over the World

The customer base that a lot of companies have is based strictly on their marketing budget and the services they can afford through a Los Angeles social media management company. That’s why if you want to reach a wide audience that’s made up of people all over the globe, this social media site is the way to go. It can really help your business expand your reach. In fact, over 65 percent of users live in a country other than the United States. Plus, since it isn’t text-heavy and is mostly made up of pictures, this social media site can overcome any language barrier. Remember, pictures are universal.

5. Drive in Traffic to Your Business

As any Los Angeles social media management company would tell you, the end goal of any social media website is to drive in the amount of traffic that comes to your business. While you can’t share active hyperlinks in the comments and captions on your Instagram photos and videos, you can place an active link in your bio. Then, all you have to do is tell people to click on the link in your bio. When they do that, they’ll be directed right to the page you want on your website. You can change this link as much as you want, strategically driving in your target audience just how you’d like.

It’s clear that social media websites like this one are essential to the success of your brand. If you’re looking for a Los Angeles social media management company to help you tackle this area, come to Bright Age. Here at Bright Age, we are a business that specializes in social media management, web design and search engine optimization. Give us a call at Bright Age to get started.