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Digital Marketing Using Foursquare to Build Customer Loyalty

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When it comes to digital marketing your business with social media tools and techniques, there are literally hundreds of things out there that you can do. But if you are like most people, you just don’t have the time to do every single one, and take advantage of every single site and account.

So how do you choose between them, and how do you make it a point to get the most out of your social media marketing in Los Angeles or elsewhere, without running out of time and money doing it? Here are just a few things you can do with one of the hottest new sites out there today – Foursquare – a location based site that allows users to “check in” to places and locations and develop through their social networks a more complete understanding of where they are.

Using Foursquare to market your business is ideal first and foremost because you can use it to attract people who are already nearby you and your location. If you are in Woodland Hills and digital marketing is something you need, for example, you can use Foursquare to attract people who have checked in already nearby your location.

These people see your location on Foursquare, and they can seamlessly read reviews and see what others have to say about your business based on their friends’ recent check-ins on the social media site. In turn, then, you get the most out of this experience because you can attract these customers in and in turn use them to promote your business for you.

Many small businesses have success marketing their organization through Foursquare and gaining customer loyalty when they work to incentivize Foursquare check-ins in the first place, too. That means, for you, to encourage people to check in to Foursquare when they are at your business by giving them a reason to do it.

If you, say, own a coffee shop – it could be a free small cup of coffee for every time they check in and review you well on Foursquare, or something similar. In turn, then, not only do you attract new business and encourage people to come after you and your company using digital marketing means and ways, you also encourage customers to evangelize your business for you, and promote it to their friends on their Foursquare feeds for the entire world to see and use.

Foursquare, then, becomes your platform to digitally market your brand and to attract new customers based off the happy reports and reviews of their friends, who are your current customers.

For people seeking Woodland Hills digital marketing help, or social media marketing in Los Angeles and surrounding areas, we can do a great deal, too, when it comes to getting the most for you out of your Foursquare presence. While it can be difficult to figure out, there is no excuse not to work with a professional digital marketing business to improve your company’s digital presence and sales numbers!

Using Foursquare and Check-Ins to Market Your Business

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Getting your business to be recognized and stand out from the competition can be a very difficult thing to do. There are just so many resources out there, how do you know which ones are the best to attract the most customers? Getting onto as many online social services can be a great way to expand your businesses’ reach. Los Angeles based companies have found that the more social networking sites that your business is part of, like Facebook, LinkedIn, Pinterest, Twitter, Instagram, and FourSquare, the more potential reach you have to attract as many customers as you can. When utilizing a resource like FourSquare, having companies be able to reach you, know where you are, and see what kind of people visit your establishment, it is more likely to attract other customers and immerses you in the social activities that thrive on the internet. And in Woodland Hills, this is just as important as anywhere else. Here, you’ll find some of the best tips for using FourSquare and Check-Ins to market your business.

  1. Adding Your Business on The Service – First things first; adding your business is an instrumental first step in being active and social on the Foursquare network. This allows for people to find your business when they utilize the app. Not having your business on the registrar will eliminate your entire presence on the network! So get yourself signed up and then you’ll have the ability to be able to start being social.
  2. Become Social/Add Friends – There is only one way to spread the word about yourself, and that’s by adding friends to your network, then having them check-in and spread the word about your business. It’s important to try to get friends with a large network themselves, so that your potential reach is that much greater. Also, don’t forget those who regularly check in at your establishment; those are the people who you got into business for in the first place!
  3. Get Active – Make it known that your work at your establishment; check in there.  Maintain the account for your establishment and add in all of the discounts and perks that you are able to share with your followers. These are key to attracting many new people and keeping them happy about your services.
  4. Spread It – Be as frivolous as possible with all of the new things that you are doing with your company. Telling as many people as possible about it can be the best way to share whatever events or promotions you may be planning. Having a band play next weekend? Have a flyer circulating around the internet, along with a street team promotion. Having a Valentine’s Day Sale? Promote it through email blasts, paper pamphlets, and with every check-in you do leading up to the big day.
  5. Think Outside The Box – Offer exclusives and other incentives through your check ins and the FourSquare platform as a whole. Not only will this undoubtedly attract customers, it will make them feel special and privileged.  Be creative and have fun with everything that you do for your Foursquare digital marketing campaign.