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5 Top Reasons Your Brand Should Be On Instagram

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It is crucial for a company to start and maintain a social media presence. After all, these social media accounts allow your business to engage your target audience, while promoting your band to gain leads and convert customers. While some businesses are weary whether or not they should get an Instagram account in particular, you shouldn’t be. Your brand needs to be on this social media site for a variety of reasons. Check out 5 of them below:

1. It’s Simple

Unlike some other social media accounts, Instagram is a simple way for posting a stream of content. In the past, when businesses wanted to post pictures they had to crop the image in Photoshop on a desktop computer. This was very time consuming. With this particular social media site, though, it’s made specifically for instant smartphone photography. You can crop photos, add a filter and write some text in a matter of seconds. Now, you can even upload videos to the social media site, which is helping to replace even more media platforms.

2. Gives You a Chance to Use User Generated Content

Right now, it’s very popular and trendy for a business to incorporate user generated content into their content. Instead of always providing your own content, you can use images or videos that your customers have already put together. Out of all social media sites, Instagram is really great at letting you access this content and then posting it on your own account. You can even employ contests to have your audience send in content to you.

3. Ability to Develop Relationships With Your Customers

It has been shown over and over again that people will be more likely to click on a link with a person’s face next to it than one that doesn’t have this. This is just an example why a social media site like Instagram is vital to tell your story. Your brand should use this opportunity to post images of you, your staff, your stores, your customers or anything else that really depicts the personality of your company. These pictures will hold the interest of your customers more than any block of text could. That’s why this social media website will help you deepen customer engagement and really get to connect on a personal level with your target audience.

4. Connects with Individuals All Over the World

The customer base that a lot of companies have is based strictly on their marketing budget and the services they can afford through a Los Angeles social media management company. That’s why if you want to reach a wide audience that’s made up of people all over the globe, this social media site is the way to go. It can really help your business expand your reach. In fact, over 65 percent of users live in a country other than the United States. Plus, since it isn’t text-heavy and is mostly made up of pictures, this social media site can overcome any language barrier. Remember, pictures are universal.

5. Drive in Traffic to Your Business

As any Los Angeles social media management company would tell you, the end goal of any social media website is to drive in the amount of traffic that comes to your business. While you can’t share active hyperlinks in the comments and captions on your Instagram photos and videos, you can place an active link in your bio. Then, all you have to do is tell people to click on the link in your bio. When they do that, they’ll be directed right to the page you want on your website. You can change this link as much as you want, strategically driving in your target audience just how you’d like.

It’s clear that social media websites like this one are essential to the success of your brand. If you’re looking for a Los Angeles social media management company to help you tackle this area, come to Bright Age. Here at Bright Age, we are a business that specializes in social media management, web design and search engine optimization. Give us a call at Bright Age to get started.

Facebook Marketing for your Businesss

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There are quite a few things businesses need to be doing nowadays when it comes to marketing, promotion, and more, but one of the first things that they need to do is be aware of how they can use Facebook Marketing to improve your business outlook and financial health in the long run.

While a discussion of business and Facebook Marketing can get unnecessarily complicated over time, social media in Los Angeles and digital marketing in other major areas of the country makes it clear that any small or medium sized business needs to have a presence on Facebook if they hope to attract new fans and improve their business opportunities over time to ensure that they get the most out of their work and their reach.

Facebook Means You Can Broadcast to Many Different People

The more Fans you have and the better presence you have online, the larger of an area of people that you can broadcast your information towards online! If you’ve got thousands of Fans, those people can move your message along faster and share it on their own Facebook pages, than somewhere or someone who may only have 100 or 200 Fans to their name, and you can improve sales in turn.

Facebook Can Improve The Reputation Of Your Brand and Company

It doesn’t really matter what industry you happen to be in, reputation and branding, is really, really critical, right? When it comes to Facebook Fans, then, this is no different; in fact, in Facebook, the amount of Fans you have helps your brand and reputation over time as you work to develop a persona online.

For organizations that have a great deal of Facebook Fans, their brands are better off as opposed to organizations who have very few Facebook Fans or other issues. Build your reputation with more Facebook Fans, and watch your influence in this sphere grow!

Facebook and the Fans Make You Look Damn Good – And That Matters!

The more fans that you have at your disposal can help make you seem and look like an influencer, and a serious person who deserves to be trusted and listened to about any sort of topic. Fans help make your brand and organization legitimate, as you work and move ahead in getting to the bottom of your Facebook needs and strategies, and thousands of Fans can provide for you an amazing sense of accomplishment and a great option for growing your business and brand.

Facebook Marketing provides a stellar opportunity for businesses that are looking for something reliable but also worthwhile and incredibly effective in connecting fans and more. For that, then, it’s critical that you make it a point to work with Bright Age Digital Marketing other social media opportunities in Los Angeles to ensure that your digital marketing needs are taken care of and adequately represented in a professional way on Facebook to get the most out of your account and sales numbers in due time.

Digital Marketing Using Foursquare to Build Customer Loyalty

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When it comes to digital marketing your business with social media tools and techniques, there are literally hundreds of things out there that you can do. But if you are like most people, you just don’t have the time to do every single one, and take advantage of every single site and account.

So how do you choose between them, and how do you make it a point to get the most out of your social media marketing in Los Angeles or elsewhere, without running out of time and money doing it? Here are just a few things you can do with one of the hottest new sites out there today – Foursquare – a location based site that allows users to “check in” to places and locations and develop through their social networks a more complete understanding of where they are.

Using Foursquare to market your business is ideal first and foremost because you can use it to attract people who are already nearby you and your location. If you are in Woodland Hills and digital marketing is something you need, for example, you can use Foursquare to attract people who have checked in already nearby your location.

These people see your location on Foursquare, and they can seamlessly read reviews and see what others have to say about your business based on their friends’ recent check-ins on the social media site. In turn, then, you get the most out of this experience because you can attract these customers in and in turn use them to promote your business for you.

Many small businesses have success marketing their organization through Foursquare and gaining customer loyalty when they work to incentivize Foursquare check-ins in the first place, too. That means, for you, to encourage people to check in to Foursquare when they are at your business by giving them a reason to do it.

If you, say, own a coffee shop – it could be a free small cup of coffee for every time they check in and review you well on Foursquare, or something similar. In turn, then, not only do you attract new business and encourage people to come after you and your company using digital marketing means and ways, you also encourage customers to evangelize your business for you, and promote it to their friends on their Foursquare feeds for the entire world to see and use.

Foursquare, then, becomes your platform to digitally market your brand and to attract new customers based off the happy reports and reviews of their friends, who are your current customers.

For people seeking Woodland Hills digital marketing help, or social media marketing in Los Angeles and surrounding areas, we can do a great deal, too, when it comes to getting the most for you out of your Foursquare presence. While it can be difficult to figure out, there is no excuse not to work with a professional digital marketing business to improve your company’s digital presence and sales numbers!

Social Media Marketing is The Future

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Social media marketing is quickly becoming the future of digital marketing by creating an avenue to build brand loyalty with your customers.

There’s no way around it – more and more people are getting online, and countless people all around the country are using the Internet to search for information and reviews on businesses and companies today than they ever have before.

It makes sense, too, when you consider it – after all, it’s a highly valuable thing to be able to search freely for business information online and on social media. You can learn more through social media sites like Twitter and Facebook about a businesses products and reputations than you ever have before or you ever have elsewhere.

But for businesses, then, it creates an interesting game: how do you stem the tide of these discussions, or at the very least, turn them to your favor to ensure that you come away looking good and professional in regards to social media discussions and more?

That answer is an easy one: social media marketing! Whether you are in Los Angeles and digital marketing is the answer to your issues as a small business, or you are anywhere else in the country and in need of social media marketing help and assistance from a professional corporation, it’s important to realize that social media marketing is the future.

Social media marketing connects businesses to customers in a seamless and sensible way. Now, more than ever before, you as a business can reach a vast number of customers in a professional and effective way without worrying about reactions and results, and without spending the money on advertising budgets that doomed businesses of the past when it comes to advertising and marketing.

Social media is the perfect way for business owners to seamlessly and fully connect with customers on a wide range of needs and topics. After all, you can easily and effectively answer questions about products, while you concurrently promote sales and other major events that can help your customers and specials that can help them actively save money and more.

Plus, in turn, you can rest assured that people will interact with you online when you go through social media marketing channels like Twitter and Facebook with the guidance of a professional company and Los Angeles digital marketing agency that understands exactly how you need to talk with customers and approach potential clients, customers, and more.

There’s no way around it, and it doesn’t really matter what industry you are in: people will continue more than ever to use social media for their needs and desires, and it’s on you as a business owner to see to it that you get the most out of social media with your marketing outreach and more.

After all, your customers are already talking about you and your company online, whether you realize it or not. Instead of sitting back on the sidelines and waiting for them to connect with you in person, why not jump in, join the conversation, and create stewards and evangelists for your brand through smart marketing on social media channels and through digital means and ways?

Creating a Powerful Infographic For Your Businesses Digital Marketing

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Digital Marketing Using Infographics

Infographics are here to stay, and as social media has become an unstoppable force for digital marketing, infographics will only be here for the long haul, get on board now, and learn how to use them to improve your brand and business today!

People love pictures. Increasingly, too, people on the Internet need pictures and images, instead of lots of words and text that just blend together and lose people over time. Infographics, then, have become wildly popular as far as tools that can teach and convert people using social media marketing techniques and massive potential within search engine optimization, digital marketing and elsewhere online.

We know that infographics are amazing, and that many people in the social media marketing world rave about them and the potential that they hold for brands, companies, businesses, and more. But what makes infographics so special, anyways? And what do you need to do when you create one to ensure that you truly get the most out of your infographic and improve your business in doing so?

Digestible Information

First and foremost, people just don’t have a lot of time online any more. For that reason, and perhaps that reason alone, it is critical that you are direct and digestible with all of your information online. Instead of long-winded blog posts, use an infographic to get your point across, and make it imminently digestible and more as you move forward knowing that you are going to provide a great service to people in a wide variety of ways and means.

Fascinating Graphics and Attractive Design

Infographics allow people to use fascinating graphics and attractive design on a daily basis. In doing so, you can easily catch people’s eyes, and improve their retention of the information you are promoting on your infographic itself. That’s huge for people who are looking to improve their reader base and even grow their customer lists over time – and infographics can help make that happen as they work to attract people and retain and impress them in time.

Shareable on Social Media

Infograhpics and other images like it are incredibly shareable on social media, and that’s a great thing! For search engine optimization and social media marketing, infographics can do wonders when it comes to not only improving your place in social and search sites, but also in getting the most out of your audience and getting them to react, read, and share things that you have created.

For people looking to use a Los Angeles digital marketing agency to create and improve your infographics, too, it’s imperative that you understand and enjoy the potential that we have in providing for you top-notch and high quality infographics that can truly help you turn the corner, profit, and more. In doing so, you can not only save money on advertising and marketing, but also better retain customers and more over the long haul in your business.

Google Penguin And Your Businesses Search Engine Optimization

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Search engine optimization is right now more important and critical for businesses to use than ever. But Google has recently been upping their Penguin penalties for people who violate the ideas and theories behind their SEO work and more. From there, companies have seen their places plummet on Google and have found that they are very hard to search for their own businesses when it comes to finding them on Google results pages thanks to these Penguin penalties.

Penguin penalties typically come about in search engine optimization and social media marketing when people and companies try to “game” the system; that is, they set up and stuff keywords into articles and make non-sensical web pages just to get hits and web traffic. In turn, Google has turned to penalizing these people and companies in time.

As such, it is important for people in social media marketing to understand how they can optimize their websites in such a way that they need not worry about Google’s Penguin penalties and other areas that can otherwise dock a company’s standing online:

Content Truly Matters

First and foremost, it is important to understand that content truly does matter when it comes down to SEO and social media marketing. Content means providing high value, good quality content from which people can learn something, and even possibly share something as they read it and enjoy it with their friends. In doing so, when you provide this type of content, you can get quite a bit out of your website and search engine position simply through natural keyword usage.

Get Social! It Helps…

Social media marketing is huge when it comes to jumping your business up into the front page of Google. From Twitter, to Facebook, to Google Plus, it’s important to get the most out of social media and have presences on all the major social networks, so that people can find and interact with you and more. In doing so, you will simultaneously push up your position on these networks and in Google search results, as well.

Do It Right With A Professional

Whether you are hiring a Los Angeles digital marketing agency to do your SEO work for you, or you are doing it in house on your own, it’s important that you work with a true professional who understands the scene when it comes to high quality and professional SEO. In doing so, you can guarantee that not only will you not be hit with Penguin penalties from Google, but you will rise to the top of search results.

In turn, then, your business gets found, and potential customers come from all over the Internet to learn about you, your products, and what you offer. As you turn these customers into loyal clients, you can thank smart search engine optimization and wise social media marketing as major drivers when it comes to getting the most out of your online presence and space in Google and their search engine algorithms.

Convert Customers Using Psychology Through Social Media

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How many times have you looked at your business and thought about how you would like to have more customers? This can be accomplished using social media and digital marketing. Bright Age is identifying how to convert more customers using psychology. The good news is that this can be done as long as you know what you are doing.

One of the main things that you will need to do if you would like to use digital marketing is to make the customer understand that they will not have to do anything difficult or strenuous in order to get started with whatever it is you are trying to sell to them. In fact, if you state things like they will not have to pay anything for the first month you will see that more customers will be willing to try your product.

Next, try to stand for something when it comes to your company. This will help those customers that you are trying to reach relate to you. If you stop and think about it, if you are willing to donate a percentage to a certain organization then you will be able to reach a large number of potential customers and you may even reach customers that you did not even know were potential customers.

One final thought is to try different things to keep your customers on their toes. Yes, you might know that your clients really like to have consistency but you may not think about the fact that there are going to be times when they will really like to have a surprise every now and then. You can use social media or digital marketing to make this happening. It does not have to be something expensive as it is the thought that counts in the end. Just try to think about what you can do for your customers and what would make you happy. Then apply it to them.

Build Online Presence Through Social Media

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Five Ways To Build A Strong Online Presence Through Social Media

Any business would contemplate a number of strategies before finalizing one for marketing in Los Angeles. No marketing campaign or online promotional strategies can be complete without utilizing social media in Los Angeles. It is no longer an option as to whether a business would wish to explore social media or not. Any successful strategy of marketing in Los Angeles would have to possess a dominating online presence for sustenance, more growth and increased profitability.

Learn Five ways to build a strong online presence through social media in Los Angeles.

Increasing Fans

The first objective of any online marketing strategy using social media is to increase the fan base. Whether it is more followers on Twitter, more fans liking the company or product page on Facebook or sharing more posts of a company on Google Plus, the eventual goal is to keep on increasing fans or customers. Without a substantial base of prospective customers and people who at least are interested in a certain company or brand, no one would succeed to have a strong online presence.

Keeping People Engaged

Having fans is only the crux of the initiative. Simultaneously one would have to keep the fans engaged. Unless the users are engaged on a regular basis with content or any form of initiatives, the number of users liking or following a company would mean nothing. The fans need to be active with the company and only that would lead to more popularity. As simple it is to like a page or follow a company on Twitter, it is equally easy to unlike or un-follow someone.

Being Valuable

Companies typically keep posting promotional materials and all such deals. At times, there should be some valuable resources being shared as well that do not require people to buy anything or to spend money to make use of. Being valuable is integral to online dominance. Google and Wikipedia doesn’t ask any normal internet user to pay anything nor do Facebook and Twitter.

Having A Connect

Connecting with users on an emotional level and to an extent that a user needs the company or has to follow and like them is important to remain on top of the game.

Integration

All social media marketing efforts in Los Angeles should be integrated. One shouldn’t choose a certain social media and leave out another one. They are all integral to online dominance.

Bright Age Digital Marketing is a company based in Los Angeles that uses more ways than mentioned to enhance online presence of all types of businesses.

LinkedIn The Largest Professional Network

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LinkedIn, The Largest Professional Network -Digital Marketing

Linkedin provides the perfect Digital Marketing tool for businesses in Woodland Hills area of Los Angeles.

Anyone who is in business is aware of the power and importance of networking with like minded people. Facebook and other Social Media sites are great for people to keep in touch and join groups associated with their particular hobbies and interests. Professional people now have their own particular social media site and it is called Linkedin.

Linkedin provides the perfect platform to both network and find business partners. Lets assume that you are involved in Digital Marketing and live in the Woodland Hills area of Los Angeles. If you want to meet up with other professionals in this area, you can go to Linkedin and check out the profiles of other members that match your criteria. You can then interact with them and exchange ideas and perhaps team up with them.

If you are involved in another field of business, it may well be that you are looking to engage the services of someone in Digital Marketing that is based in Woodland Hills,Los Angeles. You can then contact them through Linkedin and see if they match the profile that you are looking for.

In the past people exchanged Business cards and hoped to network in this way. However, with the advent of Linkedin, you can now network worldwide without having to leave your office. The Power of Linkedin means that you can have access to the largest professional network in the world by simply accessing the internet.

When you are looking for any sort of Digital Marketing in Woodland Hills,Los Angelesyou can find it with ease. Previously, you may have found the website of a company that you liked and would have contacted them formally. With Linkedin, you can check out the profile of the main players and contact them in a more informal relaxed way before you decide if you want to work with them.

The power of Linkedin gives you access to almost free advertising for your company or services. As long as you get your profile right and can get your key message across, you can pick up a lot of business and useful contacts. By Harnessing the power of Linkedin in this way, your business can expand in ways that you never thought possible.

 

Whether you operate in Woodland Hills,Los Angeles or any other part of the modern world, you really need to avail yourself of the power of Linkedin.

The Importance of Digital Marketing for Your Business

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There are few things as important as having a great presence online to interact with your customers and provide all of your services in a way that is easily and widely acceptable. Many Los Angeles based business have found that a great online presence can in fact almost replace a word-of-mouth or print campaign. Not only in the importance of digital marketing so great these days, it’s more than just influential; it’s also a necessity. Businesses that don’t have an online presence will find that is very difficult to be able to reach many new customers without hitting the pavement hard or doing some other tactic that will actively reach out to customers. Many times, this just isn’t the best method and will find a large potential audience passed up. Having an online presence and strong digital marketing campaign will have customers looking for you instead of the other way around. This has become the preferred method for attracting and reaching new customers the world over.

For businesses located in and around Woodland Hills, digital marketing can be a great way to cut down on costs and to attract more people to their services. There isn’t a lot around the Woodland Hills are except houses and businesses, so aside from going door-to-door or sending out blast email, there really isn’t a way to get your business out there in people ears and on their minds. This is the struggle without an effective digital marketing campaign. With so much of our lives on the internet today, it’s very difficult to reach a wide variety of people just by promoting yourself on the street. Many more millions of people surf the internet in the privacy of their own homes every day than brave the cold streets of Los Angeles, so reaching out the larger market is a necessary step in attracting more customers. Digital marketing campaigns have the potential to reach an exponentially larger amount of people versus word-of-mouth promotion or paper fliers. These customers are more likely to be interested in your company because they are looking for you, instead of you looking for them. This is one of the most effective and beneficial positives about a digital marketing campaign.

It can be a very difficult road for a company to start at the ground level and attract customers and become profitable. Without a strong digital marketing campaign, it’s almost impossible to have a great thriving business. The internet is such a necessity these days that not making that pert of your business available is sure to cut off a large portion of potential customers. Having an online presence is absolutely essential for and Woodland Hills or Los Angeles based business, and it’s evident everywhere you look. Business need to be accessible to their customers so that they are able to reach their audience in ways that they may have never thought possible before. This is the method that many profitable and successful businesses have found to get their message across, attract customers, and make the most profits that they can.