How to Stay on Top of Graphic Trends on Social Media
In our current age of social media marketing where graphic trends are changing at a rapid pace, it’s very important to stay on top of what’s changing to ensure relevancy and public interest within your brand. Design has a key place in marketing and delivering a successful product to a client which is dependent on what’s trending at the moment. Design trends on social media are now directly related to those within the graphic design community and there are many ways to stay up to date and informed. Here are some ways that we as a content creation agency stay informed on graphic trends.
Why are graphics important?
Social media design can set your brand apart when done correctly; eye catching graphics and images can boost your engagement while working hand in hand with your brand guidelines. As stated on our site, it is very important to maintain consistency on social media. Consistency and a well planned out social media profile shows professionalism and knowledge of branding. The current trends show that video and imagery content is performing the best on social media; visual content is 40 times more likely to be shared than any other types of content. To implement visuals into your brand, there are many new content creation sites that make this process efficient. For example, sites such as Pictory and InVideo can generate high quality video content from something as simple as a short script. Tools such as these can ensure relevance in social media marketing for the current trends.
Repurposing content is a great idea!
Social media marketing is all about efficiency. A creative way to stay up to date with current trends is to use your own analytics from various platforms and repurpose content with posts that worked well. You can repurpose these just by using simple updates with what’s trending at the moment. This process saves time and is already ensured that this content will perform well based on past analytics. Repurposed content will always perform when relevant to your brand, consumers look for consistency when trusting in brands. Things such as color, typography and visuals are extremely important in expressing your brand’s purpose. As a creative content agency, the content we use is often remastered into something slightly different based on performance.
Don’t be afraid to experiment!
While staying informed and relevant regarding trends is important, do not be afraid to experiment and try new things. This is how design trends work, a designer tries something new and it is repurposed and recreated in countless ways which then becomes a trend. Our Bright Age Clients’ social media pages are constantly evolving based on the current trends while also maintaining a consistent page layout to remain professional and true to their brand. Check out our Instagram pages for Social Media Data, Galaxy Theaters and our own Bright Age account to see how we stay up to date with current graphic trends while still maintaining our brand guidelines.
Most importantly, stay inspired!
The most important way to stay on top of graphic trends within social media is to stay inspired. To do this, follow trend setting designers on social media; platforms such as LinkedIn, Instagram and Facebook allow access to their latest work and can provide some key inspiration for aspiring projects. Collaborating with other designers and professionals in the field can also serve as a source of inspiration. Furthermore, subscribing to newsletters, blogs and staying up to date with content creation agencies plans for social media marketing are efficient and interesting ways to stay up to date with changing graphic trends. Inspiration is a key factor for all things creative.
Conclusion
Staying on top of graphic trends will ensure success on social media as it proves relevance, drives visual interest and can contribute to your brand guidelines as a whole. While graphic trends are changing at a fast rate, these tips will help you stay on top of what’s changing. To learn more about what Bright Age can do for you, head here.
