How to Develop a User-Generated Content Strategy
User-generated content (UGC) is content created by consumers to share their experience with a specific brand and is primarily posted onto social media platforms. This can include publishing or posting any type of content or media, including the more common form, photos and videos, as well as blogs and reviews. Due to its favorability for both businesses and consumers and the popular use of social media platforms, brands and businesses most often develop a user-generated content strategy. In some cases, a business may also choose to collaborate with a content creation agency in order to get the support they need to drive their content.
An important benefit of developing a user-generated content strategy is creating and improving the connection between the brand and the consumers. The connection can only deepen when both roles take part in the campaign together. The brand sets up a prompt: this can be a hashtag, challenge, contest, or simply to see the product or service in action. The audience in turn willingly participates in the campaign, having fun and also feeling a sense of unity with other consumers by sharing their experiences.
Is It Completely Advantageous?
User-generated content can be advantageous due to its versatility. There are many types of campaigns that businesses can promote to boost their brand’s awareness and improve the connection between them and their consumers. That said, user-generated content can also be disadvantageous for that same reason. With so many options, brands might not know where exactly to start or what to focus on.
Here are a few tips to develop a strategy that will work well for you.
Be Aware of the Time
With the Super Bowl airing every year, everyone can expect more food being devoured compared to last year’s Thanksgiving. But what is the most eaten food on Super Bowl Sunday? Wings, of course! Taking this fact into account, Frank’s RedHot has launched a contest for its consumers from January 31, 2022 to February 13, 2022. All that needs to be done is to simply eat wings and scan them at bonecoin.com. The person who has the most bonecoin wins an NFT and an edible NFT.
Listen to your stomach, because it’s about to make you some Bonecoin. Eat wings, take pictures of the bones, and start earning today at https://t.co/53qKEpp81c
— Frank’s RedHot (@FranksRedHot) February 9, 2022
*Bonecoin is not cryptocurrency… it’s bones. Duh. pic.twitter.com/ENttWv5ksK
Frank’s RedHot not only took advantage of the upcoming Super Bowl, but they were also able to create a user-generated content campaign that was well-suited for marketing their product, a condiment for wings. It is also important to note that the rules and the instructions for the contest are very simple. Rather than making it complicated, the business focuses on making it easy to understand and for many to participate.
Show Off the Creativity
If your brand has a particular product that allows consumers to be creative, share it! Casetify is a phone case company that sells already-designed cases and allows for their consumers to even customize their own. The ability for consumers to combine their interest or their life with a particular product (e.g. selfies designed onto a phone case) is more unique than anything else.
Be Authentic
User-generated content is a great chance for a brand to build authenticity into its name. Collaborating with influencers is not a bad idea, in fact, it is encouraged to bring awareness to the brand. However, it is more likely that consumers will feel the content the brand shares on their page as something more real or close to the truth if more user-generated content is shared.
In partnership with Bright Age, a content creation agency, Galaxy Theatres has increased its online ticket sales through its social media pages. While most of their posts inform the consumers of the movies they are currently playing, they also encourage community engagement and promote a welcoming atmosphere to their locations by sharing and reposting images of their consumers enjoying their popcorn and time at the movies.
Partner with a Content Creation Agency
A content creation agency can help brands and businesses with designing marketing plans and creating user-generated content. Bright Age has and is still working along with many clients including, as mentioned before, Galaxy Theatres. As a partner, we work and present our clients with our best strategies as marketers, communicators, advertisers, and more. We tailor our skills to your needs to meet the specific goals and objectives of your business.
Of course, let’s not forget the importance of user-generated content. By partnering with a content creation agency like Bright Age, you will not only meet your goals this year but also grow in brand awareness. Get in touch with us by requesting a consultation.
