How to Choose the Right Social Media Platform

When we think about social media, numerous things come to mind. An ordinary user may go on it and scroll; a business owner may look at it to see how it might affect their business; and another may look at it to see what it can do for them, depending on their situation, social media is always involved. In this case, we will be looking at it from a business owners’ perspective and how the right platform can benefit them. Instagram, Twitter, Facebook, Snapchat, Pinterest, TikTok and LinkedIn are just a few social media platforms with distinct strengths that can have a significant impact on your business.

What Instagram and Facebook Can Do For You

Galaxy Theatres’ marketing approach focuses primarily on Instagram and Facebook. Their job is to promote films that will be released in theaters. For Facebooks’ algorithm, they control the order of each post on the main feed. This platform is more calculated; it prioritizes posts based on your preferences and hides posts that you may not be interested in. When it comes to Instagram, these types of promotions can go a long way if you use hashtags, story posts, a posting schedule, reels, or IGTV for your followers to repost and engage with your audience by comments or DMS. You will have an even better chance of getting on the explore page! Researching each social media site and determining which best suits your brand can easily take your business to the next level.

What About the Others?

Snapchat and Pinterest are examples of platforms with distinct advantages. Snapchat primarily focuses on the discover page. They offer a variety of content on there, such as Snapchat originals, sponsored posts, latest news, etc. Snapchat primarily uses influencers for its sources to bring the audience. Pinterest is all about aesthetics, when you share material, your pin is shared with your followers. Because this platform is a search engine, the most effective strategy to increase traffic is to use keywords. Additionally, with a business account, adding at least 10 boards containing keywords in the title and description can help you optimize your business.

The Platform for the Future

LinkedIn has become one of the most powerful social media platform for the job market for years. Companies, recruiters, inspiring personalities, and job seekers can all be found on this site. Although LinkedIn is mostly used for job searching, many hiring organizations post job openings on the platform for users to apply for. They also have LinkedIn premium, which gives you access to courses on any topic you want to learn more about, whether it’s the industry you want to learn more about, a specific topic you want to learn more about, or standard practices you should be aware of. LinkedIn is all about connecting with people and expanding your network. As a result, it’s important to know how this platform can benefit you.

What can you do for your relevancy?

GoodRx mainly utilizes Facebook and Twitter. When it comes to Twitter, this social media platform algorithm is based on relevance or popularity. Hashtags play a big role in this; a company can have a thread with their audience under one hashtag, or many people discussing about the same topic can use the same hashtag. It can also be effective to include hashtags that is relevant to the content. For example, this company is a healthcare company that provides a low-cost option for prescriptions. They include hashtags in their tweets linked to their content, such as #COVID19, which is the most relevant hashtag in terms of health recently. Depending on who your target audience is, a variety of platforms can be used for your business.

Businesses can present their material to their target market in a variety of ways. As TikTok is the newest platform that has impacted small businesses worldwide, established companies also use it to reach a younger audience. Choosing the right social media platform for your company can do wonders for your business. Begin by visiting Bright Age, we are a social media management agency. Contact us today if you have any questions about social media and what it can achieve for you.