The Importance of Design in Social Media Marketing

The aura of a design is significant for a company’s online presence as it is the first thing that captivates the user’s attention. If a user enjoys the design, it’s more likely that it will be shared, which can greatly impact a business. This can help you generate a positive first impression and boost brand recognition. The ideas that go into a design describes a company’s message, what it offers, and how it wants to interact with you. They express this in the most straightforward and concise manner possible, but in an engaging manner. While using design with a social media marketing agency may solve any business’s problems, it is also important to understand the concept of design for your business.

The Impact of Color

Let’s take a look at Parex USA, each design as shown above, is used to express their message. They convey a message that their manufacturing company can turn anything into a beautiful masterpiece. The design, color, and object shown to have their own significance that grasps what they wanted users to visualize. From raw materials to a stunning suite, they wanted to emphasize and illustrate specific aspects that can be easier to comprehend. Visual content has provided businesses the ability to express themselves in an aesthetic, creative, and inventive manner. As a result, artists have a chance to create work that can be shared across all platforms.

The Psychology Behind Visuals

We as humans form opinions in a blink of an eye. It’s fascinating to consider the psychology behind it. The way we view products and services online can help us determine what we want. As consumers in the modern age, we don’t often put much thought into advertisements. Sometimes, we would catch an ad that resonates with us, and oftentimes we don’t think twice about purchasing it. In the human brain, we have something called “visual perception.” Meaning that the brain examines what we see and detects the color, contrast, and movement if there is any. Your brain uses perception to understand the information and makes an interpretation based on the 5 senses. 

The Next Big Thing in Art

Elite Dance uses color theory to illustrate how they should present their pictures on social media. This approach is popular for companies who are showcasing their products or services on social media. This approach is popular for companies who are showcasing their products or services on social media. They have a method of showcasing their visual content, some have a greater impact based on the composition of their image elements that syncs with our eyes. Colors have an emotional association with each individual, this alone can influence a consumer’s decision-making. Like the classic quote states, “Beauty is in the eye of the beholder,” Margaret Wolfe Hungerford.

The Effect Designs Can Have on Social Media

Social media marketing is one of the most powerful tools in a brand’s inventory for reaching out to their target audience. It is crucial for businesses to recognize and appreciate the value of visual design. This one concept alone can boost a company’s consumer awareness which can lead to increased engagement. Graphics are the vocal point in social media. Visual content, such as images, videos, infographics, or anything design-related, is more likely to be shared than text-only postings.Overall, millions of people utilize social media like Instagram, Twitter, Snapchat, Facebook, and TikTok. Visual content is the primary focus of services like Instagram and Snapchat. Despite the fact that Twitter focuses more on words, images are shared on a daily basis, whereas TikTok’s visual content consists of videos. One thing that all of these networks have in common is the design philosophy that makes them successful. Without it, social media would not have the same impact on businesses today. Here at Bright Age, we are experts on graphic design for social media marketing. If you want to maximize the potential of design, working with a social media marketing agency can help take the weight off of your shoulders. Contact us to learn more information on how you can use it for your business!