How Back to School Marketing Campaigns Can Boost Sales
Students, parents, and teachers in the US are excited to be returning to in-person classes. September has arrived, and with it, back-to-school shopping sprees. Beach afternoons and vacation days are slowly coming to an end, and back-to-school sales provide an opportunity to dive into seasonal marketing and refocus your campaigns. For most families, spending will take place in a short amount of time with immediate decision-making. With the help of Bright Age, a digital marketing agency that creates content tailored to all target audiences, you can learn how to make an impression with eye-catching campaigns to boost company sales after summer break.
Attract with Engagement
A crucial stage in a successful social media marketing campaign is user engagement. Taking the time to engage your users can help your company appear more personal to potential customers, making your campaign stand out and make an impression. In terms of social network activity, August is a relatively slow month. If you want to grow your business and gain the engagement you had before summer, we recommend focusing on campaigns that encourage involvement. You can promote your brand by holding a contest in which your followers discuss their favorite and least favorite aspects of back-to-school. You could also inquire as to what challenge they have set for the upcoming academic year. The simple mechanic of interactive contests, or asking about favorite back-to-school memories, will result in positive sales. Agencies like Bright Age have all the appropriate tools and software to help you individually respond to customer reactions or inquiries, providing a more personalized experience.
Staples does an excellent job at incorporating interactive posts for their back-to-school campaigns, making people spend more time looking and thinking about their company.
Generate Buzz with Promotions
A powerful promotion, on the other hand, can always make a bigger impression. With parents and caregivers on the lookout for a sale, now is an excellent time to spark their interest with giveaways and rewards. Generating buzz through promotions or giveaways is a great way to assist and guide your customers with their back-to-school purchasing sprees. Sales are directly affected by promotions and they bring a lot of brand recognition. While generating traffic to your website and business, the correct promotion or giveaway helps parents and students ease back into the school year.
Consider making a basket of your top back to school products and giving it to customers who engage with your brand. For example, take a look at Boogie Wipes’ marketing strategy. The company collaborated with other influential brands and bloggers in 2015 to host a massive back-to-school giveaway. The winners received a backpack with school supplies, gift cards, Boogie Wipes products, and more.
Use Marketing Personalization
An efficient social media marketing agency will concentrate on managing several platforms for different types of people. Your marketing campaign should reach every target audience in the appropriate manner. To segment your target audience and experiment with marketing personalization, use tailored data to recommend college supplies to students and back-to-school clothing for kids to parents with school-aged children. It’s crucial to choose the correct ad style if you want to maximize your reach. When it comes to your website, using the best SEO strategies is a must. A professional social media marketing agency, like Bright Age, will ensure that your company ranks at the top of any online search, allowing you to reach a wider audience.
Boost Sales by Marketing to Educators
When planning a marketing campaign, students aren’t the only ones to think about. Teachers must be just as prepared as their kids when the new school year begins. Marketing to teachers is a terrific method to boost the success of your back-to-school campaign and improve revenue. The best way to advertise your product or service is by showing how much relevance a brand has. This might boost revenue and attract new customers. Another advantage is that if parents witness instructors purchasing products from your company, it may encourage them to do so as well.
Reach more shoppers by marketing on digital channels
One of the most powerful and widely utilized marketing strategies nowadays is social media. Use social media to find out what school supplies are currently in demand, then promote your brand for maximum reach. For your back-to-school marketing campaign, social media is a fantastic tool. According to Andrew Hutchinson on Social Media Today, Pinterest is one of the most popular platforms to reach parents and parents-to-be. To further promote your campaign, you can partner up with social media influencers and brands to increase traffic and sales. Elite Dance is a great example of how they market their dance classes for back-to-school on their social media platforms.
