How to Identify Your Consistent Style of Branding

Hoping to take your business to the next level by building your social media presence? One of the first steps in creating a memorable profile is identifying a consistent style of branding. Building a brand presence that is strong and recognizable can seem like a daunting task. Many companies enlist the help of a digital marketing agency. If you’re looking to improve your social media game or are not sure where to start, we’ve rounded up a few tips for you to ensure that your branding is at its best.

Identify Your Goals

Above all else, your branding should align with your company’s mission and vision. After identifying your business’s core objectives and approach to reach your audience, figure out how to convey this into the story you want to tell with your brand. It’s also helpful to identify your goals as a business. These goals, whether it be to increase awareness, generate new leads, or increase loyalty, will help you build a fuller understanding of your brand. Additionally, understanding your goals as you begin your journey can help you understand what metrics to use in measuring your success.

Understand Your Audience

When you’re beginning to identify your consistent style of branding, it’s also important to understand the audience that you’re marketing to. Different industries have different audiences that they cater to. Even further within an industry’s audience, you can cater towards a specific age or interest group. Once you’ve nailed down who your audience is, think about the type of content that this audience would like to see and interact with. 

For example, as a business that serves to connect homeowners, designers, and contractors with architecture services, the EZ Plans Instagram page caters to their audience through sharing high-quality photos of their projects and before-and-after shots of spaces. These photos help potential customers understand the quality and type of work that can be achieved through their architectural services. 

Similarly, the Golden Girls Instagram page caters towards their entertainment audience by posting nostalgic content from previous episodes, connecting them to current events, and posting prompts for the audience to interact with the account. This keeps content fresh and relevant for The Golden Girls’ dedicated fan base.  

Creating a Strong Brand Identity 

Once you have a strong understanding of your brand’s objectives and audience, you establish guidelines for creating a consistent logo, color palette, handle, and other features that can be used across different platforms. However, it’s important to understand that social media platforms are not built equally. For example, different platforms have different posting features, optimal image sizes, and maximum lengths for video content. Facebook and Twitter have a feature to add a banner photo while Instagram does not. The most effective brands cater their content to the platform while still maintaining consistency. 

Let’s use Woodland Hills Magazine as an example. Though their Twitter and Facebook pages are not identical, they maintain the same logo and color scheme.

Taking a deeper dive into their content, they post the same content in different formats optimized for each platform. The accounts post at the same frequency. They also maintain the same tone throughout the two platforms. 

At the end of the day, your brand’s profiles across different platforms should align with your brand identity and maintain a sense of cohesiveness. As a rule of thumb, try to maintain consistency in your colors, graphics, language, and post frequency. 

Building an Effective Branding Strategy

Overall, creating strong, consistent branding across platforms will increase your brand recognition. If your social media channels aren’t performing, it may be helpful to get outside assistance in building an effective brand strategy.  As a digital marketing agency, we can help your business find a consistent style of branding, create content that connects with your audience, and foster your business’s growth. Maintaining consistency from your visual identity down to the way you interact with your audience in the comments will strengthen your audience’s trust and build a memorable brand.