How to Develop a Successful Social Media Advertising Strategy

Social media has become the best way to advertise a business or a product. It has not only become a place to connect customers and spread brand awareness, but a place of research and comparison of products or companies. Having a successful social media advertising strategy can set you apart from other companies, expand your audience, and increase your product sales. 

A social media advertising strategy sounds like a lot to handle, but it can easily be broken down into simple steps. What social media marketing is about is expanding brand awareness. When your customers are aware of your brand, it increases your following, activity, and product purchases. Using social media advertising to expand your social presence is smart because if your customers are on social media and they receive an ad, it is easy for them to go right to your company’s accounts and check them out. 

There are many different ways to advertise on social media; one of the most popular are paid ads. Why paid ads?  People use paid ads to work themselves into the social media algorithm. It is hard to naturally reach out and find customers, but with paid ads you are able to insert your business into the feeds of those that like similar products or live in the area of the product or service you are selling. Sprout Social explains this declining phenomenon as “organic reach”, which describes the natural organic ways people used to look for a product or service they need and come across your company. This method of finding products is less common. Since everything is online, it is mainly about who shows up first and how good their reviews are. Organically sourcing your audience takes a long time and can be difficult when wanting to secure a regular audience for your service or product. By using paid ads, you are able to showcase your company to many possible customers without them having to search up your exact product or service. For example, Galaxy Theatres just reopened for business, in order to reach their audience and tell them they are open, they could send out an ad to those interested in going to movie theatres or that live in the area. This simple ad could reach thousands of people and create engagement but also business for Galaxy Theatres. 

Using paid advertisements can also help to target your audience. These ads are not just sprinkled out into the social media world. You specifically design them to appear on feeds that have more of an interest in your product or service. Using this, you are able to communicate better to your target audience and expand to those that may be looking for your product.

 

Using paid advertisements takes planning and bidding. When creating these ads, you have to have a specific plan and almost target exactly who will be seeing the ads. Age, demographics, and interests are just some of the variables that are used to specify your audience.  Bidding is the price you pay for these ads. You have to pick platforms that fit your budget and will not “blow out” your budget too quickly. 

The most important thing to remember in advertising strategies is that practice makes perfect. Experimenting with different kinds of ads, such as Instagram stories, video ads, or static images, will give you a better idea of what your customers like and how that affects your business. It is important to understand what type of ad works for what you are trying to promote. The only way to find that out is to try different kinds of advertising and to accept that not every ad will be extremely successful. To help this process, enlisting a social media advertising agency such as Bright Age Digital Creative Agency will only help your business thrive in the social media world.