Perfecting the Art of Creative Blogging
Blogging is an essential part of running a business. Many brands rely on blogs to increase website traffic, build a particular brand image, and to strengthen customer relationships. We all have different starting points when it comes to writing. To some people, writing is fun, easy, and among their strengths. To others, it may be a struggle and time-consuming headache. Wherever you are in your journey as a writer, we have a few tips to help sharpen your skills and improve your SEO blog article writing.
Getting Started
Staring at a dreaded blank document with the blinking cursor staring back at you is one of the worst ways to get creativity flowing. The stark white document is merely an unfriendly reminder of how much you have left to do. Instead, consider starting somewhere that sparks ideas and excitement about your target market.
Knowing Your Audience
Figure out what interests your target market using analytics on blogs you have previously posted. Consider which blogs performed particularly well. What were they about? How were they titled? What tone and style did you use? These are key indicators of how your next blog will perform.
If you have not written a blog yet, you can reference the analytics on your website. Consider what pages receive a heightened amount of traffic. This is a strong means of determining what attracts and engages your target audience.
A strong blog tells you a lot about a business through the content and tone of the writing. Your voice will reflect how well you know your audience and allow them to relate to you as a brand. This can be difficult which is why many companies use a digital marketing agency for help writing blogs.
Picking a Topic
Use what you know about your audience to pick the perfect topic. Brainstorm by considering what your target market may already be searching for. For example, someone who loves going to the movies may be searching the internet to determine if it is safe to do so now. What has worked for Galaxy Theatres is the creation of a blog outlining the precautions movie goers should take to remain safe while enjoying a movie on the big screen.
You don’t have to own a movie theatre to utilize Galaxy’s strategy. No matter what industry you are in, you can use your blogging capabilities to share helpful information relevant to your audience and, in return, drive traffic to your site.
Always keep in mind that proper SEO blog article writing drives traffic to your website. Select a topic in which you can seamlessly include relevant keywords to increase your search results organically. Your keywords should reflect what a customer may search on the internet when looking for the product or service you provide. Many businesses outsource SEO blog article writing to a digital marketing agency to guarantee strong results.
Avoid Writer’s Block
Once you have a topic, it is time to brainstorm the best way to portray the information. Determining which blog style works best for your topic and audience will help get the writing flowing and avoid writer’s block. Some blogs take a “How To” approach giving an in-depth explanation on a certain process or topic. Others utilize a “listing” format to share information in a quick, easy-to-read way. Blogs can also address a specific question or topic, much like the one you are reading now.
Readability
As you write, be sure to keep readability at the top of your mind. It is essential to consider the level at which you are writing in relation to who you are writing to. While you may have the skills to use impressive language, your target market may be more interested in a simple, easy to understand blog.
Keep it Interesting
There are a lot of ways you can ensure your blog is fun and creative. First, use descriptive language to keep your audience engaged. A blog about a movie theater could refer to the “warm scent of popcorn” and the “sweet taste of bubbly soda” to hold attention. Next, include images throughout the blog. This is a great way to better explain a topic, increase entertainment, or give the reader a break from reading. Also, consider seasonality. Readers love relevant topics, like reading something about Halloween during October. Finally, make sure your headline builds curiosity and encourages readers to click on it.
With these tips and tricks, you’re more than ready to get blogging. But, if it still feels like too much, reach out to a digital marketing agency, like Bright Age, for help!
