How to Establish a Successful 2020 Social Media Strategy
As we get closer to ending another year, companies should start thinking about how they want to establish a successful social media strategy in 2020. Social media has taken off in recent years and will continue to change and evolve with each coming year, but with help from a creative marketing agency like Bright Age, your brand can keep up with the changes in social media and figure out successful strategies. Some of the ways a creative marketing agency can help you establish a successful social media strategy are by building your community, figuring out the timing and frequency of your posts, and planning and creating content, along with reporting and analytics.
How to Build a Community
Once you identify your target audience, your strategy on building your brand’s community should be focused around these people first. This way you gain a following of people who are actually interested in your brand who will hopefully become loyal members. You can attract your target audience by having paid and organic strategies to help boost your following. Some of the goals with these strategies are to gain more traffic on your pages, bring awareness about your brand to increase sales, increase your engagements, and generate leads for customers to receive certain content of yours. Each strategy, paid and organic, has similar goals but there are different ways of accomplishing them. An example of one paid strategy that Bright Age implements for our clients are Facebook “page like” campaigns to help our clients accomplish the goals stated above.
Timing and Frequency
Since each brand has different content to offer on their social media profiles, a creative marketing agency can help you find out how many posts would be beneficial to your company. Some companies benefit from a post once a day while others may need a post once a week. This depends on what your goal is with social media.
Once you have an idea of how many posts to send out, a creative marketing agency can help determine the best times for posts to be shared on each social media platform. On the different social media platforms, each day of the week has different times when most engagements occur. For example, looking at the global engagements on Facebook, the best day to post is Wednesday at eleven o’clock in the morning and one o’clock in the afternoon. On the other hand, the lowest engagement day during the week for Facebook global engagements is Sunday.
Another example of time scheduling is with Instagram posts. Looking at the global engagement times on Instagram, the best times to post are Wednesday’s at eleven o’clock in the morning and Friday’s from ten to eleven o’clock in the morning. The worst time to post is Sunday because there is the least amount of engagements that day.
These are just two of many examples in determining the best time to post on different social media platforms. Depending on what your brand is will ultimately decipher what time is best for the posts to be sent out on each platform. This could be difficult to figure out, but when you hire a creative marketing agency, they can help you find out which day and time would be best to share your content. By knowing the number of posts one brand needs and the best times to share their content, agencies can create organic content days in advance to schedule different profiles throughout the upcoming weeks on the best days and times.
How to Plan and Create Content
When creating your content, you want to ensure you’re adding value to your community. For example, you want to tell your followers your brand’s story through what you post. Some ways you are able to tell your brand’s story is through videos, images, and tutorials of what your brand does. Depending on your company, the content that works best for you will vary. This can be tricky to figure out unless you team up with a creative marketing agency to help you find out which form is the best for your company. For example, with Woodland Hills Magazine, one of the clients of Bright Age, we post images with captions that lead their followers to their website to read more about the articles they offer along with getting them to look more into who they are as a company. We also engage with their followers by posting fan photos to gain more one-on-one connections with their audience and build up their community.
Reporting and Analytics
When it comes to social media, you want to keep track of which posts are receiving positive reactions from your audience and working for your brand. By keeping track of a month to month basis and tracking each week in a document, you will be able to see the trends of your content with your followers. An example of how Bright Age does this for one of our clients, Galaxy Theatres, is by taking reports from Sprout Social, Facebook Business Manager, Google Analytics, and Google Ads to gather the data of Galaxy Theatres’ profiles over the past week. Then we put all the data into one document for the month, which allows the client to easily analyze and see how their social media pages are doing and what their next steps should be going into the upcoming month.
By teaming up with a creative marketing agency, like Bright Age, you can receive help with tracking your data and seeing the trends of your social media postings. This last step in establishing a successful social media strategy for the upcoming year is the finishing touch to your social media strategy masterpiece. By completing all these steps, you will be on your way to creating a strong social media presence going into the New Year!
