How to Choose the Best Social Media Channels for Your Brand
In today’s population of people joining the social media world, companies now have a new way of interacting with their customers and advertising to them. Due to the abundance of social media platforms out there, one could be left wondering how to figure out which is the best platform for their brand. This is when hiring a social media agency, like Bright Age Digital Creative Agency, could help with guiding your brand in the right direction.
The top 4 social media platforms to launch your social media branding are Facebook, Instagram, Twitter, and LinkedIn. While keeping the top social media platforms in mind, one of them might be more beneficial than others for your brand. This is when a social media agency can help you figure out which platform best fits the audience you are trying to target, what types of advertising your brand wants, and the goal of your brand.
On Facebook, a brand can reach the broadest amount of age groups, but globally only 5.9% of Facebook users are ages 13 to 17. This means if your target audience is mostly 18 to 54 year olds, this would be one of the ideal platforms for your brand due to the higher percentage of users among these ages. Next, figure out if Facebook can offer what your brand wants, as you are looking with your social media branding in mind. If your brand wants to focus more on posting images, videos/livestream, gifs, announcements, and information about the company (phone numbers, an address, direct contact information etc.), Facebook may be one platform your brand should use. For example, with one of our clients on social media, Galaxy Theatres, we set up a Facebook page that allows them to reach many age groups, along with sharing movie posters, announcements for events, and much more. The goal is to reach new customers to bring more people to their theatres. This process includes informing them on which new movies are releasing soon.
A brand that is targeting teenagers would likely use Instagram to advertise their brand because 37.2% of Instagram’s users are between the ages of 13-24. If the content of your brand is more oriented toward images, livestreaming, and short video advertisements, this platform is perfect for reaching your goals. Instagram is more focused on what catches the viewers’ attention in a couple of seconds, and what makes them want more. Galaxy Theatres has an Instagram profile which allows them to reach a broader scope of age brackets, with just a Facebook page would not have reached. This allows the company to reach all of their audiences, using a bigger platform to show off their brand.
For a company that is targeting the ages of 18 to 49, the ideal platform might be Twitter. The percentage of users between 18 and 49 is 56%. Twitter is more text centric than Facebook and Instagram, allowing a brand to post more information with links to articles that complement their brand, encouraging a dialogue with their customers. Twitter also allows companies to update their customers on anything new that is going on with the brand. Whether it’s an event or a new product coming out, a condensed summary with a link of what is going on can be more informative than a creative photo caption that doesn’t inform too much about the product. EMCORE Corporation has a Twitter page that informs their followers about what is going on with their company, along with other technology-related news in the world.
For a company targeting the ages of 20 to 49 on a more professional level, the ideal platform might be LinkedIn. The percentage of users on this platform between the ages of 20 to 49 is 69.2%. LinkedIn allows you to share information about your company (website link, headquarters location, year founded, etc.), show job listings, and post informative updates about your company. Parex USA has a LinkedIn profile that allows users to see what their company is all about, what job positions are open, and a link to their website to gain more information about the company.
If your brand is just starting out in this social media world, the use of a social media agency, like Bright Age Digital Creative Agency, could help your company save time and money by determining which platform is best to build your brand.
