Advantages of Using a Social Media Agency vs. Creating an In-House Team
Are you debating hiring a social media agency or creating your own in-house team? Do you have a marketing goal but are confused about which strategy is the best option for you and your company? Let’s take a look at the benefits and differences between working with a social media agency vs. creating an in-house team.
The Team
In-house social media agencies can be structured like traditional agencies but only have one client – themselves. To create an in-house agency, you have to build a knowledgeable and passionate team. The team may consist of current employees, but employers often have to take the time to find the perfect individuals to come aboard. By hiring an agency, you are hiring experienced individuals who are skilled in all of the necessary components that enable a successful social marketing campaign.
Communication is Key
Having an in-house team may provide you with faster communication because you are usually working in the same space, but hiring a social media agency doesn’t mean that you won’t be a part of the process. If you are worried that partnering with an agency will result in you losing your voice, remember that it’s the agency’s job to know their client. Agencies will consult with you throughout the process and get your input from start to finish. They have an outside perspective and can oftentimes see things more clearly than you, allowing for more innovative content that will capture your audience.
Money Money Money
Building an in-house team is an investment because of the necessity to bring new employees on board. By hiring an agency, you save from paying higher payroll taxes, healthcare costs and more employee salaries. You are also getting an experienced, well rounded team with people dedicated to specific roles. A social media agency is worth the cost and will help optimize your campaigns with constant monitoring. Inexperience may lead you to pay for clicks that you don’t want. Since marketing and advertising have the potential to offer a large return on investment, you should consider outsourcing to an experienced agency. 
Saves You Time
Using a social media agency can save you valuable time. Running a business means you probably don’t have enough time or people to give an ad the commitment and energy it needs. Creating an in-house team can also take months of preparation and training. By hiring an agency, you are getting an established team that is trained and knows how to work efficiently. An agency’s structure will help get things done on time and on budget.
End Goal
You should consider using a social media agency if you want to expand your brand recognition. Agencies specialize in market research and can help identify your target market through key demographic and interactions. They can also help create different ads for multiple media platforms and publish daily content to grow your online presence.
Choose Us
Since online digital marketing is a very multifaceted industry, it’s in your best interest to work with an experienced team that has a track record of success. Bright Age Digital Creative Agency offers a full range of services depending on your needs: digital marketing, social media management, content creation, SEO and more. Our team can create and execute a marketing strategy that aligns with your unique goals while keeping you involved in the entire process.
