How to Create an Aesthetically Pleasing Instagram to Boost Your Brand

Instagram is considered to be a blessing to most social media friendly businesses. It is straightforward, easy to use, and focuses on visuals. Due to its simplicity, some users might get lazy or careless in regards to their posts. Even though a user can easily post a photo whenever they wish does not necessarily mean they should.

Posts should be thought out, planned, and often structured, taking previous posts into consideration. Your Instagram feed is a reflection of your brand and should have a consistent aesthetic. By taking the time to learn how to create an aesthetically pleasing Instagram, businesses may not only create feeds that are pleasing to the eye, but that may be recognizable and grab followers’ attention. Content creation companies in Los Angeles are the pros when it comes to creating this perfect aesthetic, so here are a few tips from our own experts.

Know Your Audience

In any business, it is important to know your customers and you should be targeting them at all times. This knowledge should also be transferred to your Instagram feed, creating a timeline that will appeal to them and keep them engaged. All social media channels should be used as a marketing tool to support businesses by giving the community a clear call to action.

Themes

It is beneficial to focus on a consistent theme. This is more than simply a subject matter but can also be seen as composition guidelines. A feed does not need to be restricted to promotions or products, it may also include photos that fit within the aesthetic as well.

Color Palette

A color scheme is what most people first think of in regards to a theme. It must be decided beforehand if you want to keep a consistent color throughout your feed or use a filter that gives every post the same effect. In a grid set up, it is much easier to see the ways in which lighting plays into this as well, being able to see which pictures would look good next to each other. Successful businesses are often consistent with these components, creating a distinguishable feed that will lead people to instantly recognize the brand.

Plan Ahead

Instagram is not about a single photo. It is very important to think about how each image will look beside each other on the grid, providing the ‘big picture’ of your business. Using apps such as Planoly is often smart so you can play around with the order, color scheme, and layout of the feed. It is important to remember you are always telling a story and that each photo contributes to it.

Taking all of this into consideration and capitalizing on tools such as stories, the ‘poll’ feature, the ‘swipe up’ option, or asking your audience questions, businesses can use this social media platform to its fullest extent. Content creation companies in Los Angeles will be able to further help boost your brand’s presence by implementing these tips and more to create an aesthetically pleasing Instagram.