The Power of Stories in Social Media Marketing for Businesses

Stories on Instagram are the hot, new, marketing tool that every business should be utilizing. They provide a sense of importance, and urgency, due to their time-sensitive nature. They also allow businesses’ to create a more unique and personalized experience for their followers. With the help of a social media marketing agency, these stories can dramatically change your brand, for the better. Read on to discover just how important Instagram stories can be for your growing business.

Interaction

Stories can be an ideal tool for interacting with followers. Features such as polls can create a sense of involvement, and increase activity on your social media. They can also be used to directly interact with fans. Some instances of this could be question and answer sessions, or simply reposting fan photos. With increased community engagement, follower loyalty, in conjunction, will also skyrocket.  The bottom-line seems to be, if you can engage more with followers the more likely they are to continue to follow. Stories are a great way to do this without it being overwhelming, or annoying. The story’s time-sensitive nature provides a reminder that you care about the individuals that follow your business.

 

Special Offers/ Announcements

Stories are a fantastic way to highlight promotions, especially if they are time sensitive. It also incentivizes following your business, because viewing the story is the sole way to receive the deal. Additionally, using the stories feature to make announcements is a fantastic way to avoid cluttering your main feed. It also makes your announcement feel special and can keep your followers on their toes.

 

Behind the Scenes

Behind the scenes, stories are a great way to humanize your brand. Showing how the “sausage is made” can create a more personal feel and make your business seem less corporate, and warm and inviting. These kinds of stories show that there are real people involved in your business and can give a new dimension to your brand’s image.

Ads

Promoting your brand through a story is a great way to grab an individual’s attention. There is even an option available, through paid ads, where the viewer can swipe up to be directed to your website. If you are aware of your target audience, this is a perfect option to promote your brand. They can almost be considered as mini commercials!

Instagram Stories are becoming a critical feature when it comes to promoting your brand online. They are quick, effective, and can be used in numerous capacities.  With the assistance of a social media marketing agency, your brand’s Instagram stories could become the main marketing campaign for your entire business!