How to Use Twitter Engagement to Grow Your Brand

Twitter is one of those social media platforms that many people overlook when it comes to it being a marketing agency and growing a business or brand. Many people assume Twitter is just for rants, memes, and political content. Although all of that is prominent on Twitter, there are so many ways that Twitter could be used as your own marketing agency to expand the audience of your business.

Engage With Your Audience On Another Platform

Although Twitter does not have as many users as Facebook or Instagram, there are over 336 million users to market your good/service to. There are many people who are more active on Twitter than on other social media platforms. Not promoting your brand on one of the world’s biggest, most-popular social media sites is a lost chance at gaining new audience members. People love Twitter because you can post anything on there, whether it be serious news or a picture of someone’s dog, and people will respond. It’s just another way to get your name out there on something other than your website, advertisements, Instagram, Facebook, or Yelp.

Reach Out To Your Audience Quickly And Efficiently

 

With Twitter’s low character count for tweets and their feed layout make it easy to get your word out there in a short and sweet way. Keep it simple and to the point. When scrolling through a social media app people do not want to see long paragraphs advertising a brand. They want to see something short and to the point. Twitter makes it possible to get your word out fast and simple, just like it should be.

 

Chat With Customers Directly

What Twitter does that is very unique is it allows people to directly reply to a tweet or comment and have it be separate from the original tweet. It becomes another conversation between you, the poster of the original tweet, and the person that comments or replies. Businesses are able to engage directly with their customers to answer any questions that may come up. Wendy’s does a great job at responding to their customers on their Twitter page, and they even add some comedy to their replies. By replying to customers directly it allows for you to talk one-on-one with a customer and having your replies be shown to everyone.

Build Your Reputation and SEO

Another great thing about using Twitter as another marketing agency is that it can build a brand’s reputation and boost its SEO. As mentioned earlier Twitter has over 300 million users and some of these users may not have other social media platforms. This is an easy way to gain a new audience, no matter the size. Many users also link website URLs to their tweets which can boost the SEO of that brand’s website. The more people linking your site, the more fans and the greater SEO you can have.

 

 

Live Chat With Customers/Fans

Customers are always asking questions and wondering how things get done in certain businesses. On Twitter there’s a feature called Live Chat that allows for a host and the participants to chat at a certain time on the topic of their choosing. This allows for questions being answered quickly in a certain time frame. Customers are able to ask any and as many questions as they want about the topic and they’re left with answers to all of their questions.

Twitter as another social media marketing agency can help grow a brand/business. It’s just another way to gain a greater audience and get your business’ name out there. Everyone loves Twitter, and you will too when you see the results it produces for your company.