The Power of Social Media Management for a National Brand

No matter the brand, business, or company, consumers are always going to have something to say. Whether good or bad there’s always something to be said and most of it is said through social media. Social media plays a huge role for many brands in the 21^st century and is the reason that 24/7 Social Media Management is crucial to the success of any business. Facebook, Instagram, Twitter, Yelp, and LinkedIn are only a few social media platforms that many companies use to get their brand out there as well as communicate directly with their customers. Here are just some of the ways that 24/7 Social Media Management can improve a brand:

Comprehension

Understanding who your target audience is and how they use social media to directly interact with the brand is key. Knowing their language and what words people use to describe your brand can easily help with gaining more insight on how it can improve. If there is no negativity towards your brand, product, company, etc. then keep doing what you’re doing. If you see that your audience starts to respond negatively towards something related to your brand, this gives your company the opportunity to listen, see what went wrong, and fix it.

Understanding the Current Trends

With constant eyes on social media it makes it much easier for a company to know exactly what’s trending at certain times. Trends such as hashtags and locations tags are always changing and with 24/7 Social Media Management, a brand should always know exactly what to add to their posts to keep up with the times and their audience. 24/7 Social Media Surveillance can also help with the aesthetics of a brands social media profile. Seeing what others do and how other profiles are changing can inspire a brand, or their social media marketing agency, to do the same.

Knowing How to Appeal to Your Audience

Recognizing exactly how to approach your audience is a key factor in the success of a business and its social media platforms. Most consumers, when wanting to contact a company, go straight to social media because of the convenience. Many people do check their social media accounts more often than their email accounts, so having a company that is on top of their game is ideal for consumer happiness. A business needs to seem approachable. Customers never want rude replies if they have a question. They want to know that their questions will, one, be answered as quickly as possible and, two, be answered in the nicest way possible. Consumers want a company that’s reliable, easy to connect with, and very reputable.

Interaction

Knowing how to interact with an audience useful but interacting with them is what’s truly important. People are always interacting with brands on social media, whether it be tagging them in posts, liking their posts, retweeting posts, or mentioning in comments or stories. Many businesses, such as Wendy’s and Target, are always replying to customer comments and people love that. I, for one, would

be very happy if I commented on my favorite brand’s post and got a reply. Not only does this help businesses gain consumers, but it helps keep them up-to-date on the products or services the business is offering. This also helps to see who the business’ top advocates (and maybe future brand ambassadors) are.

Social Media Customer Care

Social Media allows a business to take that extra step in helping an upset or angry customer. Social Media allows for quicker, more efficient replies to be made. Customer service and care are both critical in determining whether consumers are going to like the business or not. The businesses, and its employees, that are willing to do more for less are the ones that are going to get ahead when it comes to audience and customers. Consumers know when employees are trying to help them to the best of their abilities or when they just want to get the problem resolved fast and without care. Replying fast, being patient, and taking extra steps to solve unresolved issues are what can take a brand’s customer care to the next level, thus improving their reputation with consumer.

Many underestimate the power of a brand having constant social media surveillance. Social media brings a business closer to its customers and with that constant watch, a brand could get their name and reputation out there to attract a greater target audience. Using social media for more than just posting will improve not only a brand’s social media impressions, but also the relationship they build with their customers. Social media is extremely prevalent in our society, so why not use it to your company’s advantage?