A Social Media Agency’s Guide to Curated Content
A Social Media Agency’s Guide to Curated Content
By teaming up with a social media agency, your company will know about the newest trends when it happens, such as the curated content feature on various social media platforms. So, what is curated content? Twitter Moments. Instagram Spotlights. Snapchat Stories. All of these features offered on social media platforms highlight events on a particular subject picked daily. These topics or themes might be influenced by trending topics, such as the Super bowl or the Oscars. Curated content gives followers the opportunity to discover new accounts and engage with a larger audience. This is important for companies or brands looking to expand awareness and increase engagement with their target audience.
Twitter Moments
Twitter features the newest and most current articles online from a variety of categories like, news, sports, entertainment, and fun. These articles are usually less than 24 hours old, and new information is uploaded as soon as it comes in. Twitter Moments are best for those needing quick updates of worldly or trending events. As a social media agency, we specialize in knowing the newest buzz and utilize this knowledge by creating engaging tweets, thus helping companies maximize the output of their social media posts.
Instagram Spotlights
This curated tool on Instagram showcases pictures or videos published by Instagram users relating to a theme. This theme is picked daily by the Instagram team, for instance, past themes featured odd couple animal videos or rad skateboarding videos. Instagram hopes to entertain rather than inform its users with its curated content segments. By platforming random curated content with the original creator’s account handle, onlookers can explore similar hashtags or the originator’s account on Instagram. Instagram Spotlights are best for those who need a mid-day pick me up, as the featured content is usually lighthearted and bright.
Snapchat Stories
Not only does Snapchat allow users to upload pictures and videos into their own personal story, but also gives subscribers the ability to watch featured snapchats across the world according to different categories. These categories range from events like Leap Year, to cities such as, Berlin or Los Angeles. These daily themes are updated throughout the day on Snapchat and give snapchatters insight into others’ lives. Snapchat stories are for those who want a front row seat in every experience. For example, snapchats of A-list celebrities at the Oscars flooded the ‘Oscars’ feed, showcasing actors and actresses strutting their stuff on the red carpet and mingling backstage with C3PO.
How to get featured
While being chosen for Twitter Moments, Instagram Spotlights, or Snapchat Stories may be difficult to pin point, our social media agency, BrightAge, suggests that there are some indicators for content that might be featured. For example, big events like the Oscars, or Election day are extremely likely to be featured on various social media platforms. So, to increase your chance of being chosen, produce high quality content that is entertaining, lighthearted, and relevant. Until then, enjoy the numerous curated content available daily on Twitter, Instagram, and Snapchat!
Author: Summer Malone
Summer is a social media marketing enthusiast with a passion for marketing analytics online, trending hashtags, and flux capacitors. Summer often feels sad for the TRex who is unable to connect to the internet. You can connect with Summer via Twitter @SummerMaloneMKT.
