How to Create Engaging Content Across Social Media Platforms
How to Create Engaging Content Across Social Media Platforms
Ever notice why one Facebook post did better than another? Received a lot of retweets or favorites on Twitter one day, but not the next? Looking to expand a photo’s outreach on Instagram? Many people are signed up with a variety of social media accounts, but lack the knowledge of posting engaging social media content for each platform. However, social media marketing agencies, such as Bright Age, understand that each social media account works uniquely. By following our social media marketing agency’s guidelines below, you will notice friends and other users are more engaged in your social media content.
Times to post:
1-4pm Thursday and Friday
12-1pm Saturday and Sunday
3-4pm Wednesdays
Amount of hashtags: 0 minimum, 2 maximum
Post strategy: Who is going to feel involved enough into your content to click article or video links? Create engaging social media content on Facebook by using powerful or charming words. Keep Facebook posts light, funny, and free from offensive content. Also, be more personal on Facebook. Have a goofy childhood photo? Had an awkward moment at the grocery store? Posts that readers can relate to tend to receive higher engagement rates. Additionally, remove links once the video or article is embedded in the post. The hyperlink adds clutter to the post and will distract readers from the caption. Social media marketing agencies strengthen social media content by taking advantage of link shortening applications such as, Bitly, to reduce lengthy URLs.
| Desktop News Feed | Mobile News Feed | Right Column | |
| Image Size | 470 by 470 pixels | 626 by 840 pixels | 254 by 133 pixels |
| Text | 500 characters | 110 characters | 90 characters |
Times to post: All day Monday – Thursday, Except 3-4pm
Amount of hashtags: 10 minimum, 30 maximum
Post strategy: Does your Instagram account have a particular feel to all the images? Create and post bright and relevant images. Experiment with photos and videos by using different Instagram filters or image enhancing software, such as boosting the lighting or cropping out background clutter. When picking hashtags, keep them short and relevant. Take note of which phrases or words are being tagged in photos the most. Social media marketing agencies usually search potential hashtags on Instagram before choosing the most likeable ones. For example, if #donuts is used more than #donut, apply the hashtag donuts, or use both. Additionally, avoid posting links on Instagram, as they are not clickable on this social media platform.
| Photo Posts | Video Posts | |
| Size | 1080 by 1080 pixels | No more than 30MB |
| Text | 300 characters | 300 characters |
Times to post: 12-3pm Monday – Friday
5-6pm Wednesdays
Amount of hashtags: 1 minimum, 2 maximum
Post strategy: Social media marketing agencies retweet and post news articles that are usually less than a week old. Posting the newest available content on Twitter is one of the best ways to partake in engaging social media. Additionally, look to the trending hashtags to see if you can contribute to the newest buzz. By utilizing trending hashtags, posts will be seen by a lot more users. This means that increasing chance of retweets, favorites, and followers. However, a social media marketing agency need to be careful when using hashtags, as some hashtags may be trending with a completely different topic than the meaning you have planned. Keep captions short and sweet, as well as any hyperlinks. Consider applying a link shortener to minimize character usage.
| Desktop News Feed | Mobile News Feed | Right Column | |
| Image Size | 470 by 470 pixels | 626 by 840 pixels | 254 by 133 pixels |
| Text | 500 characters | 110 characters | 90 characters |
Author: Summer Malone
Summer is a social media marketing enthusiast with a passion for marketing analytics online, trending hashtags, and flux capacitors. Summer often feels sad for the TRex who is unable to connect to the internet. You can connect with Summer via Twitter @SummerMaloneMKT.
