Posts

The Benefits of a Consistent Social Media Strategy

/in , , , /by

Having a consistent social media strategy is beneficial to any brand that wants to have a strong

social media presence. When brands post frequently on social media it creates a sense of

consistency throughout the brand. A brand’s content will be consumed more if they have a

consistent social media strategy. Having a plan when creating a consistent social media strategy

is essential, and digital marketing agencies like Bright Age can help with this. The brand’s

identity is formed through consistency; to have a strong identity the brand needs to be consistent.

Knowing your intended audience for your business is important. Figuring this out before you

create a social media strategy can help it work better. Posts will perform better if they are

targeted toward a certain group of people. Marketing toward a certain audience will help your

business gain more traction. It is also essential to know your primary focus when creating a

consistent social media strategy. Digital marketing agencies like Bright Age are there to help

brands create consistent social media strategies. Bright Age can make finding your target

audience and intended focus easy.

Social media marketing agencies can help brands with posting consistently since it can be hard

for brands to gather enough content to post constantly. Coming up with a successful strategy is

the best way to be consistent. A social media specialist would be able to analyze analytics to

understand what is performing best on a page. Analyzing the highest and lowest videos is

important to understand what content to create moving forward. Putting money behind your

best-received videos will reach viewers for the best price.

Posting on multiple channels on the same day of the week is a good way to reach your target

audience. Content can be reused on different channels are long as it is efficient. This can be a

good way to stay efficient and concise because it means you must produce less content. This will

save the company time and money. Consistently posting on the same days each week will also

bring a strong brand presence. Posting every other day would be over half the days of the week,

making for a good, consistent posting schedule. Companies that do this are more likely to be

successful because they are getting more exposure.

Creating content and uploading it can be hard to follow through on when working in other areas

of a business. Therefore, hiring a digital media agency to do this work for you may be very

helpful. Your social media presence can be enhanced by working with digital creative agencies to

help push out your content. Brands will benefit brands by giving them more of a following and a

bigger audience; they will be able to focus on other things besides content. Social media, over

the past decade, became the most popular way to advertise for brands. If a brand is not able to

upload on social media consistently then it will have a hard time gaining popularity and views.

Even for well-known brands it is important to have a strong social media presence. Businesses

will be able to reach more people when they have a consistent social media strategy.

The Art of the Image: Making Engaging Images for Social Media

/in , , , /by

 

The image is the central unit of communication for online media today, not text. We are definitely in a visual society, and when text oriented sites such as Twitter and Facebook both say that they are switching to an image and video based publication platform, then the world had better follow suit or be left behind.

Images that are meant for social public consumption can mean the difference between a successful social media campaign and a stagnant one. Here are some of the best ways to create good images that have the ability to go viral and will definitely bring across your message on the platform.

Give the users unique content.

Do not overuse memes that have already been used. Once they get to you on social media, they are likely running out of steam in the first place. Original content gets the most juice, especially if you are trying to solidify a brand or an image online.

Use high quality stuff

There is no excuse for using low quality or grainy images. This is the same to a social media user as a sentence with nothing but misspelled words and bad grammar. Invest in a prosumer camera in order to take great HD pictures with no large out of pocket expense. The investment can last you for years! Not a photographer? There are sites such as Big Stock and Shutterstock where you can purchase photography and graphics to use for your images.

Make a statement.

Everyone loves a few words of wisdom, and pictures with witty sayings are actually more likely to receive positive social feedback in the forms of likes and reposts on all social networks including Facebook, Instagram and Pinterest.

Give a unique look.

If you are doing social media management Los Angeles level work, then you are giving a unique brand to all of your content. This keeps people from stealing it and using it in their own campaigns as well as branding your business so that people will begin to recognize the style and look for your products on the open market.

 Make your content exclusive.

Everyone loves to think that they are on the cutting edge of something big. When you create your images, give the impression that you are telling a story that will come to fruition if the user clicks through to the website or further explores the history of images that you have on the major online media sites.

The success of social media management Los Angeles campaigns relies on the use of good images. Make sure that you follow the tips above for the best chance at creating an engaging campaign that will last for many years after its initial publication! Constantly creating content for your company or project can be a huge endeavor. Luckily, Bright Age, a social media management company located in Los Angeles is here to help. Bright Age creates, manages and posts content on all different social media platforms, making sure that your content is unique and true to your story. Contact us if you have any questions!

 

5 Top Reasons Your Brand Should Be On Instagram

/in , /by

It is crucial for a company to start and maintain a social media presence. After all, these social media accounts allow your business to engage your target audience, while promoting your band to gain leads and convert customers. While some businesses are weary whether or not they should get an Instagram account in particular, you shouldn’t be. Your brand needs to be on this social media site for a variety of reasons. Check out 5 of them below:

1. It’s Simple

Unlike some other social media accounts, Instagram is a simple way for posting a stream of content. In the past, when businesses wanted to post pictures they had to crop the image in Photoshop on a desktop computer. This was very time consuming. With this particular social media site, though, it’s made specifically for instant smartphone photography. You can crop photos, add a filter and write some text in a matter of seconds. Now, you can even upload videos to the social media site, which is helping to replace even more media platforms.

2. Gives You a Chance to Use User Generated Content

Right now, it’s very popular and trendy for a business to incorporate user generated content into their content. Instead of always providing your own content, you can use images or videos that your customers have already put together. Out of all social media sites, Instagram is really great at letting you access this content and then posting it on your own account. You can even employ contests to have your audience send in content to you.

3. Ability to Develop Relationships With Your Customers

It has been shown over and over again that people will be more likely to click on a link with a person’s face next to it than one that doesn’t have this. This is just an example why a social media site like Instagram is vital to tell your story. Your brand should use this opportunity to post images of you, your staff, your stores, your customers or anything else that really depicts the personality of your company. These pictures will hold the interest of your customers more than any block of text could. That’s why this social media website will help you deepen customer engagement and really get to connect on a personal level with your target audience.

4. Connects with Individuals All Over the World

The customer base that a lot of companies have is based strictly on their marketing budget and the services they can afford through a Los Angeles social media management company. That’s why if you want to reach a wide audience that’s made up of people all over the globe, this social media site is the way to go. It can really help your business expand your reach. In fact, over 65 percent of users live in a country other than the United States. Plus, since it isn’t text-heavy and is mostly made up of pictures, this social media site can overcome any language barrier. Remember, pictures are universal.

5. Drive in Traffic to Your Business

As any Los Angeles social media management company would tell you, the end goal of any social media website is to drive in the amount of traffic that comes to your business. While you can’t share active hyperlinks in the comments and captions on your Instagram photos and videos, you can place an active link in your bio. Then, all you have to do is tell people to click on the link in your bio. When they do that, they’ll be directed right to the page you want on your website. You can change this link as much as you want, strategically driving in your target audience just how you’d like.

It’s clear that social media websites like this one are essential to the success of your brand. If you’re looking for a Los Angeles social media management company to help you tackle this area, come to Bright Age. Here at Bright Age, we are a business that specializes in social media management, web design and search engine optimization. Give us a call at Bright Age to get started.