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Bright Age Digital Creative Agency Obtains Google Partner Status

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We have some exciting news for you! Bright Age Digital Creative Agency has now qualified for Google Partner Status! What this means is that our company has met Google’s strict criteria on becoming an officially certified marketing professional.

What Is A Google-Certified Partner?

Becoming a Google-Certified Partner means that our firm has met Google’s strict proficiency standards in several key areas. To qualify for Google Partner status, a company must achieve the following:

Create a company profile – To be considered for Google Partner status, you must first create a company profile with pertinent information such as company name and description, address and telephone number. Google needs this information so they can list your company on the Google Partner search.

Obtain AdWords certification – You will need to demonstrate your proficiency with AdWords by passing an AdWords certification exam. Information on the AdWords examination process can be found here.

Meet a spend quota through managed accounts – In order to show that your company has a healthy profit margin, you will need an active AdWords manager account that has spent a minimum of US $10,000 (or the equivalent in your local currency) inside your company’s AdWords account over a 90-day period and can show sufficient financial activity over the past 60 days from the date of your application. This shows that your business will be in operation for a long time to come. NOTE: AdWords expenditure is measured as the amount of money spent since AdWords was added to your company’s manager account.

Implement AdWords best practices – You will also need to demonstrate that you have adequate knowledge of the AdWords best practices covered in the AdWords certification exams by implementing them in your Google AdWords account. Your company will be evaluated for such items as the frequency of any changes you’ve made to your AdWords account, providing excellent customer service, your ability to maintain clients, and maximizing your clients’ advertising budgets.

The Best Marketing and Advertising Services

Google-certified partners have an excellent track record for meeting strict guidelines in customer service, AdWords knowledge and cost-effective marketing. When you deal with a Google-certified partner, you can be sure that you are getting the best advertising and marketing services your money can buy.

Who Is Bright Age Digital Creative Agency

Bright Age Digital Creative Agency is an online marketing firm that specializes in Los Angeles social media management, online marketing and search engine optimization. They can help your company get discovered on top search engines, and will custom-tailor their marketing campaigns to suit your needs.

Discover The New Pinterest Analytics Platform

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Pinterest has recently rolled out a brand new analytics platform – and it’s about time! Obviously, Pinterest was the social media darling in 2012, and while some of its valuations may have been a little bit overhyped at the time, it’s clearly a force to be reckoned with for individuals, bloggers, brands, and businesses looking to get into the creative and visual spaces and make an impact with their products.

The analytics platform, like all other analytics platforms, tracks sales and conversions in the sense that you can begin to understand what resonates, and which content drives traffic. But what do you need to know about the platform itself? And how can you use it to your advantage to drive more content, traffic, and discussion over your pin boards and your business in general?

Pinterest is an incredibly important part of strategies surrounding digital marketing in Los Angeles and elsewhere, and when it comes to social media marketing in general, there are a few things to be made aware of regarding this platform’s analytics space:

Accessing your Analytics

First and foremost, you must have a business account to get the analytics platform – which can be done by signing up for a business account in the first place, or converting a personal account into one on the site. From there, you can catch your unique data in their “Analytics” menu.

Analytics on Pinterest

The data itself is a literal gold mine, allowing you to track all sorts of numbers, including: what pieces of content are being pinned from your website, unique visitors coming to your site from content, which pins of you are being repinned, unique visitors who are repinning your pins, unique visitors you received to pins on a certain date, how many visitors have ever visited your website directly from Pinterest, how many times a visitor clicks on your website, and a longitudinal analysis of whether or not your statistics are increasing or decreasing over time.

Bright Age Pinterest Analytics

Fine tuning Pinterest information

The great thing about Pinterest’s analytics platform is that you can not only fine tune your data in terms of time period and other important information, but you can also export data into a CSV file to keep and use for your company needs as you please. It’s similar to Google Analytics in a way, in that you can find out exactly what sort of content is resonating and what is truly working on your platform, and with your customers, in order to truly get the most out of your Pinterest time and investment and ensure that you customers enjoy what they see, keep coming back for more, and keep growing your business socially.

Pinterest and Your Brand

When it comes to social media marketing, it’s more important now than ever before to not only be involved in the space, but be smart about why and how you are going to achieve results. For digital marketing in Los Angeles and other areas, there are few sources to turn to in order to help with this process – but Los Angeles social media experts do exist to get you the most out of a Pinterest account and ensure you receive top dollar analysis for your investment.