X
Social media has become one of the most convenient ways to interact with businesses. Top companies continuously use social media platforms such as Facebook, Instagram, X, LinkedIn, and Pinterest to engage with their audiences. From a marketing perspective, it’s valuable to take a deeper dive into the top businesses people are following on each of these platforms.
Some of the most followed pages on Facebook are video streaming platforms and online games. Sports teams and organizations are amongst the top followed pages on Instagram. It’s no surprise that accounts for news and media sources have the most followers on X. For the networking site LinkedIn, the pages with the largest audiences are the world’s biggest tech companies. Home goods and retail brands have the strongest following of the business pages on Pinterest.
Explore the lists below to discover the most followed businesses on each of the major social media platforms.
Top 10 Most Followed Businesses on Facebook
1. Facebook
212 Million followers
2. Samsung
160 Million followers
3. Coca-Cola
105 Million followers
4. YouTube
86 Million followers
5. McDonald’s
80 Million followers
6. Netflix
72 Million followers
7. Candy Crush Saga
70 Million followers
8. Criminal Case
64 Million followers
9. Texas HoldEm Poker
62 Million followers
10. Instagram
59 Million followers
Top 10 Most Followed Businesses on Instagram
1. Instagram
385 Million followers
2. National Geographic
152 Million followers
3. Nike
132 Million followers
4. Real Madrid CF
95.3 Million followers
5. FC Barcelona
93.6 Million followers
6. UEFA Champion’s League
69.4 Million followers
7. Victoria’s Secret
68.8 Million followers
8. NASA
62.8 Million followers
9. 9GAG
55.8 Million followers
10. NBA
53.9 Million followers
Top 10 Most Followed Businesses on X
1. YouTube
72.9 Million followers
2. X
67.4 Million followers
3. CNN Breaking News
60.7 Million followers
4. CNN
52.7 Million followers
5. The New York Times
49.2 Million followers
6. BBC Breaking News
47.2 Million followers
7. NASA
43.8 Million followers
8. SportsCenter
37.4 Million followers
9. ESPN
36.5m Million followers
10. Real Madrid CF
36.1 Million followers
Top 10 Most Followed Businesses on LinkedIn
1. Google
20.6 Million followers
2. Amazon
18.2 Million followers
3. LinkedIn
14.7 Million followers
4. Microsoft
13.6 Million followers
5. Apple
13.3 Million followers
6. Unilever
12.9 Million followers
7. Nestlé
11.2 Million followers
8. IBM
10 Million followers
9. Facebook
6.7 Million followers
10. Accenture
6.3 Million followers
Top 10 Most Followed Businesses on Pinterest
1. HGTV
5.5 Million followers
2. L.L. Bean
5.0 Million followers
3. Nordstrom
4.9 Million followers
4. Jetsetter
4.4 Million followers
5. Lowe’s
3.8 Million followers
6. Etsy
3.7 Million followers
7. Everyday Health
3.6 Million followers
8. Pinterest
3.4 Million followers
9. KEEN
3.1 Million followers
10. Food Network
3.1 Million followers
