How SEO Can Improve Your Social Media Marketing

What is Social SEO? 

Social SEO, or Social Search Engine Optimization, involves enhancing your social media profiles and content to broaden your presence and reach in search results. This approach improves your content’s discoverability among individuals searching for businesses and services similar to yours. For example, let’s say your company offers cleaning services. When an individual searches for cleaning service business profiles on Instagram, a social SEO strategy will help you rank higher in the potential consumer’s search results. Many effective strategies differ across social media platforms to improve reach; this post highlights some best practices to remember when developing a social SEO strategy for your brand. 

The Benefits of Social SEO 

Initially, you may wonder: What are the benefits of SEO in your social media marketing strategy? While the exact correlation between SEO and social media remains an ongoing debate, there is indeed a relationship worth exploring in the context of increasing your brand’s exposure. Many professionals agree that social signals serve as an indirect SEO booster; by building a strong social presence, sharing valuable content, engaging with your audience, and encouraging social sharing, you can increase your brand’s discoverability in the context of web traffic and rankings. Further, social media profiles are often front-and-center among search engine results, demonstrating an ongoing relationship between SEO and social media. Facebook, in particular, represents a promising opportunity for SEO success as a hub for positive reviews and potential bookings. Many tools exist to analyze the connections between your social profiles and search engine optimization performance such as Google Analytics for social media, which can provide valuable insights into your social media strategies, your target audience, and search optimization alike. Additionally, an SEO Agency can serve as a resource and facilitate achieving your brand’s goals. Given these connections between SEO and social media, it is utterly essential for brands to optimize their social profiles, and below are a few ways to do so. 

Bio Optimization 

For optimizing your online presence, it is crucial to ensure comprehensive details are included on your social profiles, specifically in the bio. No matter the social media platform in question, include keywords in your bio that are relevant to your industry, also known as industry keywords, as these make your profile more searchable and help potential followers quickly understand your niche. Additionally, include branded keywords specific to your brand to reinforce your brand identity and stand out against competitors. Other bio optimization tactics include specifying your location to enhance local visibility, including links to your brand’s other channels to foster cross-channel engagement, and providing easily accessible contact information.

Integrate Keywords 

Including keywords on your brand’s social profile doesn’t stop at the bio – there are many ways to integrate them into your published posts. Relevant and target keywords should be used in captions, titles, descriptions, and hashtags. Additionally, keywords can be incorporated into relevant links by creating a custom link format with a URL shortener. For example, check out this Threads post by Woodland Hills Magazine, which utilizes a custom link format with relevant keywords. Further, when it comes to audio/video content, it is important to say your primary keyword(s) out loud to incorporate them into this form of content, which mainly applies to short-form video platforms such as YouTube, TikTok, and Instagram Reels. Finally, an easy way to optimize your social posts is by incorporating keywords and key phrases in your photo and video file names, which can also aid in the file management process. Each of these tactics for integrating keywords into your social media content helps to improve your brand’s reach when customers take to a search engine.

Incorporate Website Links 

When it comes to boosting web traffic, including your own website links on social posts is an effective way to bring users over to your site. Additionally, you should directly share on-site content on your social media and encourage others to do the same. This can help to drive website traffic not only from your audience but also from the following of your audience members, thus expanding your reach. Further, incorporating internal links into your brand’s website content that direct users to your social media profile can drive traffic to your pages. For example, Galaxy Theatres includes many links within each of its blog posts, which are found on the brand’s website, that link directly to a relevant Galaxy Theatres social media post. Overall, links are a powerful tool for cross-channel promotion and expanding reach. Brands should take advantage of link tracking to see what is working and what is not, and an SEO agency can assist with this.

In summary, integrating SEO strategies into your social media marketing efforts can enhance your online presence, improve discoverability, and contribute to a more robust overall digital marketing strategy. At the end of the day, it’s about creating a cohesive online presence that aligns with search engine algorithms and user expectations.

Choosing the Most Effective Keywords for SEO Blog Writing

Scrabble letters spelling out SEO (search engine optimization)

Living in the digital age, search engine optimization (SEO) has become an essential part of achieving visibility when attracting organic traffic, which millions of websites are competing for today. Keywords are one important component in boosting SEO blog, so picking the right ones and the frequency they are used can make it or break it. 

What is SEO and How is it Beneficial? 

SEO refers to the process of improving the appearance and positioning of a website in the results of a search engine. By strategically implementing SEO techniques, you increase the chances of your blog content being discovered by users searching for relevant information.

SEO can be beneficial for a multitude of reasons. First, they can aid in increasing the organic traffic to your website and because of the higher the positioning, more users will more likely click on it. Second, through SEO there is a higher amount of clicks compared to PPC (pay-per-click) campaigns. Additionally, SEO can lead to trust and credibility for users which can result in brand awareness and business growth. The benefits that come with SEO are long-lasting, which is why using the best keywords can be very important.

Knowing Your Target Audience 

The best place to start is with the target audience. Knowing who your target audience is crucial for effective keyword selection. If you know your ideal readers, you can tailor your content and keywords to match their interests and needs. To identify your target audience, consider the following factors: demographics, interests and preferences, and search behavior. 

Demographics: Characteristics of a population such as age, gender, location, language, and other relevant information.

Interests and preferences: Determine the topics and subjects that resonate with your target audience.

Search behavior: Research the keywords and phrases your audience uses when searching for information.

By learning about your target audience, you can create content that addresses their requirements and uses keywords that align with their search behavior.

Visual representation of developing a target market

Keyword Research

Keyword research is an essential step in selecting the most effective keywords for your SEO blog writing. It involves identifying relevant keywords and phrases that have high search volume and relatively low competition. Here are some methods to conduct keyword research:

Keyword research tools

There are many different keyword research tools available to further your search. Google Keyword Planner, Ahrefs, or Moz Keyword Explorer are just a few that you can utilize to discover popular keywords related to your topic. These tools provide data on search volume, competition, and keyword variations. Another way to research keywords is to use Google Autofill, which recommends common search phrases. Using this tool can give insight to what people are frequently looking up.

Google search bar displayed on a laptop
Analyze competitors

Study your competitors’ websites and blogs to gain insight into the keywords they are targeting. Look for common themes and popular keywords they use in their content. Try to find what keywords are not commonly used by them to avoid major competition. 

Long-tail keywords

Long-tail keywords are more specific and have lower competition. Including long-tail keywords in your content can help you target a niche audience and improve your chances of ranking higher in search results. For example, instead of “SEO blogs” you could use “Best SEO blog practices for e-commerce websites” in order to narrow it down. 

While it is important to incorporate keywords into blogs, you should also be aware of not overstuffing. The main priority is to give your audience authentic and valuable content and use keywords and naturally as possible.

Choosing the most effective keywords for your blog requires a deep understanding of your target audience, thorough research, and careful analysis of competitors. By aligning your content with the interests and needs of your audience, and strategically implementing well-researched keywords, you can improve your website’s visibility and drive organic traffic. Remember, SEO is an ongoing process, so continuously monitoring keyword performance and adjusting your strategy will help you stay ahead in the ever-evolving digital landscape. Get in touch with Bright Age today to learn how we can help in the process of optimizing SEO.  

    The Power of Social Media Targeting with Custom Audiences for Businesses

    Businesses can execute their social media advertising campaigns more efficiently when they create and target custom audiences. Social media platforms offer your business various features to build a custom target audience that is a result of your specific filters and preferences.

    Facebook and Instagram Custom Audience: Facebook and Instagram offer custom audience features that use a combination of user profile information and your business’ customer base information to locate and reach your desired target audience. Your business can create a Customer File Custom Audience by simply uploading its customer database information onto Facebook, such as email, phone number, address, first and last name, purchase history, etc. Your company’s social media advertising campaign can also target users based on Video Engagement. With this option, your company can distinguish its target audience based on how long a user watched a specific video your company posted, or how much of the video they watched overall. Your business can create a target audience based on Website Traffic. This feature allows you to create a custom audience based on how frequently the users visit your website, whether a purchase was made, and how recently they visited the website. Facebook also offers your company a Remarketing feature. With this feature, your company can choose to remarket a campaign that targets a specific type of customer. This target audience can be chosen from recent website visitors, company email lists, other customer data, and platform data from those who have interacted with your social media pages.

    Google AdWords Target Custom Ad Groups: Google AdWords offers businesses the option for custom au­­dience targeting with ad groups. Your business can use social media advertising to reach people based on their interest in products or services like yours. Target audiences created with this feature are a called Custom Affinity Audiences, which are mostly used by companies going from TV to online marketing. These custom ads are based on specific interests from a wide range of categories within a user’s search and browse history on all Google Platforms and YouTube.  Your company’s Custom Affinity Audience can be based on keywords regarding specific interests that apply to your product or service, URLs from your company or competition’s website content, the types of places users are interested in, and different apps that users are interested in or using. Google also has Custom Ad Groups that allow your business to reach its target audience based on life events, how actively users are searching in your market, and customer intent, such as how much research a user is doing your company on sites and apps.

    Twitter Custom Audience Demographics: Twitter offers businesses a variety of filters to reach their target audience that focus less on user profile data, and more on conversations happening within the network, user handles, and keywords. Your business can select the demographics, countries, languages, genders, and more of their target audience for each post. Twitter also allows your business to target specific users who recently visited your website, who left your website without making a purchase, and who downloaded your app but have not engaged with it recently. If your company wants to target an audience who uses specific technology, Twitter has a feature for that as well. Your business can choose to specifically target users that are accessing the site via iOS devices, Android devices, Blackberry devices, laptops and desktop computers, mobile devices, and new devices.  Your business can also assign keywords to reach their target audience that are broad, specific phrases, and negative matches.  In assigning keywords, your company can customize the target audience by regulating which searches it will appear in.

    LinkedIn Matched Audience: LinkedIn’s custom audience strategy also focuses more on user handles, keywords, and conversations happening within its network, and less on profile data. Last year, LinkedIn added a new custom audience feature which made it more competitive with the social media advertising features already available on other social media platforms. LinkedIn’s “Matched Audiences” feature enabled business profiles to target users through matching their business and personal email addresses. This feature offered Business-To-Business advertisers an extremely advanced email match strategy that enables them to narrow in on a more specific email targeting list. This feature requires the finalized list length to be a minimum of 300 matched emails, so your business may have to upload over 500 emails to produce the minimum requirement of 300 matches. Although the list may take up to 48 hours to generate, it is extremely useful for a business’ social media advertising strategy.

    7 Tips for Marketing Your Business This Spring

    Whether you’re starting a social media campaign or doing some spring cleaning, your business can always use some useful social media marketing tips. A Los Angeles social media agency such as Bright Age is perfect for getting your business on the right track. With our social media marketing tips, your campaign will reach your target market, move in the right direction, and create a presence that will solidify you from your competitors. Here are our 7 social media marketing tips for getting your business going this Spring!

    Choose and Build the Right Campaign

    This first step is the most crucial in starting or maintaining your campaign. Set reasonable goals and establish the tools necessary to reach them.

    Different campaigns give different results – Choose a social media platform that will get you to your goals. Instagram, Facebook, Twitter, Snapchat, and LinkedIn all have different capabilities and reach. Creating the right combination and content between these platforms is an essential first step.

    Choose an SEO and Social Media Analytics Service

    Search Engine Optimization (SEO) is a deciding factor on whether your business will make it or break it. No matter how great your product is, without your market being properly informed it is practically useless. Having an SEO engine will assist you in getting your brand some good exposure.

    Use a social media analytics service – Services such as Sprout Social and Hootsuite will let you know how effective your social media posts are. You’ll see which posts created the most buzz, which demographic it appealed to, how many impressions it made, and ultimately if it was successful or not.

    Reply/Engage with Your Fans

    Do your best to build a lasting relationship with your fans on a personal level. Like and comment on their photos to build favorable attitudes towards your brand. Additionally, do the same on potential customers posts for brand exposure. Doing this helps humanizes your brand and increases your social prescence.

    Look at Your Top Three Competitors

    Take a look at who you’re competing against, especially the top 3 competitors in the market. Compare your strategy with theirs and see what puts them at the top of the market. See what flaws they have in their strategy and build upon your own. Our Los Angeles social media agency are experts in identifying and analyzing competitors for you!

    Do a Quick Brand Check

    At this point, you’ve established yourself and are almost at your goals. Brand consistency is key and a good cleanup task for this Spring.

    Build trust, credibility, and awareness by answering yes to these 3 questions.

    • Is your profile or avatar the same on every photo?
    • Is your header or cover image consistent?
    • Are your bios, descriptions, and URL identical?

    Measure and Analyze Your Campaigns Success

    As you begin to wrap up your campaign, assess the progress made on your original goals. Measure both quantitative and qualitative results. By analyzing your campaign, you may discover some new information – such as how customers are using your products post-purchase, etc. You’ll see which tactics provided the most reward and which ones were unsuccessful. This is where your social media analytics service will come into play.

    Create New Goals

    As this campaign comes to an end, it is time to look onto the next season and establish new goals. If you met your goals with these last 6 steps, take those strategies and translate them into monthly, quarterly, and annual goals.

    See where you want to be in a year, 5 years, and even 10 years. Having goals and metrics appear on paper creates accountability and the drive to complete them. Our Los Angeles social media Agency is perfect for reaching your short-term and long-term goals!

    How to Use a Social Media Campaign to Enhance SEO

    Ranking higher in search engines is a major key to having your business be discovered. Who you are as an entity can impact how well a page does in a regular web search. Higher web traffic and greater levels of engagement equate to improved search engine rankings.  Here you will find a few methods to enhance your search engine optimization while using a social media marketing campaign.

    Method #1

    Include links in your social media campaign to enhance SEO. Links published on social media are considered to be higher quality. Not only this, the more link-backs to your website contribute to a higher ranking in Googles SERPs.

    Method #2

    One easy way to rank better in searches is to build a high-quality following. Running a social media campaign gives you the opportunity to reach more potential followers. Keep in mind that Google can tell the difference between followers who are real or fake. Building organically-as opposed to buying followers- is a sure fire way to shoot your page to the top. As your audience grows, every social media marketing campaign becomes more beneficial to you.

    Method #3

    Key words are important for your social content, website, blogs etc. Not surprisingly, they are a fantastic way to enhance your SEO when utilizing your social media marketing strategy. Keywords allow your content to be searchable. Make sure to choose keywords that are as specific to your business as could be. Your intent should be clear.

    Method #4

    Make your campaign shareable by creating engaging social media marketing campaigns. Include high quality and creative content with catchy phrases or words-also known as “link-bait”- that resonate with your audience. Make them want to share what you are offering. Also, make sure to choose the correct content for your intended audience. This will ensure that you will receive the most value from your advertising dollars. Lastly, do not forget to include the links! Having your audience click on your links is the best way to promote the popularity of your content.

    Running a social media campaign is a fantastic way to increase brand awareness, customer engagement and brand affinity. Utilizing an effective social media marketing strategy can help you boost your overall SEO. As a marketer, you should be actively involved in your SEO strategy in order to maximize your customer reach. Here at Bright Age, we have extensive knowledge about building strong social media campaigns that will set your business apart from the rest.

    Four Tips for Optimizing Your Business’ Google Local Search

    It is important to optimize your local SEO to improve your business. More Google searches means more business and the higher you rank, the more traffic that is driven to your website. These helpful tips will improve your business’ Google local search within your area.

    A social media agency can help you choose and adjust the perfect search terms and program them to your website to optimize your results.

    Use a variety of search terms

    Businesses must use multiple search terms in order to ensure they rank relatively high on Google. It is recommended that companies take into consideration at least three different variations of one search term. An example discussed by Moz pertained to a user searching for a dentist in Costa Mesa, California. Moz mentioned that you could expect this user to search “dentist” (with the geographic location as Costa Mesa), “Costa Mesa dentist”, and “dentist Costa Mesa”. Having these three different styled terms as your focus keywords will increase SEO and consequently display your website higher in Google rankings. Now, people looking for dentists in Costa Mesa will be prompted to visit your website because of the strong search terms programmed for local Google search.

    Overall Website Experience

    A responsive and engaging website will also result in a better SEO. To create the best possible user experience, having an active and easy to navigate website is necessary. This is crucial because consumers want to be able to find the most important and relevant information quickly. In addition, Google ranks websites varying on how long they can keep users engaged and active on their site.  The longer a user stays around and the more interaction that your website receives are all taken into account when it comes to SEO.

    Responsive Website

    Websites that are mobile-friendly are also taken into account when it comes to SEO rankings for local Google searches. Much searching is done on mobile devices, especially when it comes to local businesses. Google will rank websites differently depending on whether or not the can be easily accessed on mobile phones to provide a seamless experience for their users wherever they are. Making your business’ website mobile-friendly is critical in today’s society due to the fact that many people rely on these devices for important information. Consumers expect to view websites just as conveniently on their mobile devices as they can on their desktops.

    Google My Business

    Google My Business (GMB), is tool for companies to manage their online presence on Google. GMB is free, easy-to-use, and will benefit any and every business. According to Google, businesses that verify their information with GMB are twice as likely to be deemed reputable by users. When companies verify themselves with GMB, their phone number, hours of operation, and address are immediately accessible to the consumer which helps overall business.

    Using the right search terms, website, mobile apps, and Google My Business can raise your ranking on Google, and working with a digital creative agency can help you navigate your way through Google and their algorithms. Businesses must find a balance between these four useful tips to improve their local Google search. A digital creative agency, such as Bright Age, is a great way to achieve this much desired balancing in the world of SEO.

     

    Author: Alyssa Perel

    Alyssa is currently pursuing a degree in Media Studies with a minor in Marketing at San Diego State University. Her interest in social media and marketing has grown vastly over the years and she enjoys discovering new things about this field every day. You can connect with Alyssa via Facebook and Instagram @aperel.

    How to Utilize Social Media to Increase SEO

    Social media is an incredibly powerful tool.  While the general population might be using it to keep up with Tim from your high school geometry class, as marketers the potential is entirely different.  If done correctly, the power of social media can be harnessed as a world class advertising tool, driving more traffic to your website, and ultimately leading to increased business revenue through search engine marketing.

    Currently, there are two main ways to market your business via search engine, and while both share similarities, in only one does social media play an important role.

    Search Engine Marketing (SEM)

    Search engine marketing is a direct way to get your business placed at the top of the results in a standard search engine.  A search engine marketing agency can help with choosing the right keywords to invest advertising dollars in when focused on appearing in the paid search results on major search engines.  This is a beneficial way to advertise if your focus is catching the attention of a specific audience, and a search engine marketing agency can help you do precisely this.

    Search Engine Optimization (SEO)

    Search engine optimization also handles the focus of achieving a noticeable spot in search engine results, but goes about this process in a more “natural” way.  A search engine optimization agency can help you receive website traffic from the free, organic, and natural results on search engines.  Achieving this naturally placed advertisement can be done through a variety of ways, including both on page and off page factors.  Similar to the world of advertising, the means of increasing SEO are continuously changing, but social media remains an ever growing influence.

    Utilizing Social Media

    As SEO continues to become more and more complicated in the ever growing clutter of the internet, a search engine optimization agency, like us here at Bright Age, can focus on getting you the most bang for your buck.  Social media plays an influential role in the factors that search engines use to determine where your website will naturally display in the results.

    Establishing a presence on social media is first necessary to assist in growing SEO.  Not only is a general presence needed, but a powerful one at that.  Having 5 followers and 2 posts will not do much good in the long run if you are focused on increasing SEO.  More followers mean more presence and also increased credibility.  Follow other accounts and engage with online users, for this will not only make your business seem more relatable, but will also get the name of your business better spread across the internet.  The more tweets, likes, and shares from others the better.

    Engaging with users isn’t enough, though.  Keeping up with trends and utilizing them in your posts will maintain your business’s relevance and, at the same time, draw you more attention from other users.  A good search engine optimization agency will be using both trends and hashtags in posts that they share over social media.

    Lastly, social media was created to allow connections.  While businesses might not have that same focus of connecting with Tim from geometry class, they are interested in connecting with customers.  Take advantage of this aspect of social media by getting them involved in the conversations.  Ask your customers and other online users questions, make them feel involved in your product, and also wanted.  By using your online voice and attracting others, you will be building yourself a reputation at the same time as your relevance to other search engines will become known.  Social media is an excellent way to not only get your business’s name out there, but plays a large role today in the ability to increase SEO.  With a search engine optimization agency, the natural incorporation of your business into search results on the internet should come hand in hand.

    Why Restaurants Should Use Social Media Advertising

    Reasons Why Restaurants Should Use Social Media Advertising

    Continue reading for the reasons why most social media agencies believe that social media advertising is crucial for restaurants.

    Directly Target Your Audience

    Ever look up the best restaurants in your area? Order food online while at the office? Observe delicious photos or hashtags from foodies around the world? There are thousands of users surfing the web every day and social media advertising targets those who are looking for their next meal. With social media advertising technologies such as Facebook Custom Audiences or Lookalike audiences, businesses are able to retarget current customers, or create advertising audiences based on those who visit their website. By teaming up with a social media agency, restaurants can witness higher engagement with their target audience.

    Turn Customers into Spokespeople

    Now more than ever, people rush to social media platforms to share or communicate experiences throughout the day. Interacting with customers who share photos of your food or service nurtures the consumer-business relationship. Also, the more shares your advertisement receives, the longer life that ad has. Social media agencies believe that the extension of ad life allows for more outreach to friends of friends, aka potential customers. Additionally, the more buzz and mentions your company receives on social media platforms aids the Search Engine Optimization on Google, furthering increasing awareness and engagement among old and new clientele.

    Boost News and Deals

    Opening a new location? Offering a deal to those who Like your Facebook page? Social Media advertising is perfect for telling customers about the latest and greatest promotions. By creating a sense of urgency about certain upcoming events on social media, more consumers will visit your website or comment with questions on your social media platforms. All of this is great for strengthening your brand online and in-store. Additionally, you will be able to compare a variety of posts to see which Call To Action engages more customers. Is offering a deal causing positive chatter? Are customers excited about new menu items? All of these questions can be answered after reviewing a post’s analytics, which is usually performed by social media agencies.

    Budget- Friendly

    One of the best reasons why restaurants should use social media advertising is the pricing. With a variety of social media platforms, most ads are set up with a particular budget in mind, for example, spending $20/day. The pricing for social media advertisements tend to lean much cheaper and gain many more interactions than search engine advertisements. The main goal of social media advertising is not to only promote restaurant buzz, but to talk and develop deeper relationships with customers. To learn more about restaurant advertising on social media, contact us today!

    Author: Summer Malone

    Summer is a social media marketing enthusiast with a passion for marketing analytics online, trending hashtags, and flux capacitors. Summer often feels sad for the TRex who is unable to connect to the internet. You can connect with Summer via Twitter @SummerMaloneMKT.

    A Social Media Marketing Agency’s Strategy to Organic SEO

    A Social Media Marketing Agency in Los Angeles’ Strategy to Organic SEO

     

    First Page Importance

    Why is ranking as one of the first three websites on Google essential? According to DigitalTrends, of the global search engine pie is occupied by Google and billions of searches are being processed per day. The most preferable spots a company wants to show up on Google is one the top three organic links or at least appearing on the first page. Click-through rates increase the higher a company lands on Google, which is why landing in the top three is essential. Search Engine Optimization, or SEO, is essential for businesses to raise awareness of their products, services, and brand image. By partnering up with a social media marketing agency in Los Angeles, SEO techniques are strategized and implemented, magnifying a business to its fullest potential.

     

    Organic SEO tips and tricks

    While companies can pay to appear first on Google’s paid advertisement spots, appearing on the first search page organically is the best way to generate traffic to its websites. The first approach to organic SEO is to take advantage of popular search keywords or phrases. By implementing these keywords into company websites, title tags, and meta description tags, Google recognizes the correlation between searches and website content, boosting a company’s website ranking. Another technique our social media marketing agency in Los Angeles practices are backlinking important companies, such as Google, to raise credibility of articles. Additionally, companies should check content and website links and ensure that everything clickable sends users to correct pages. This procedure will help Google crawlers navigate through a business’ website faster, allowing more traffic to hit the website, while decreasing bounce rates.

     

    Be Truthful

    Give your audience the content they are looking for. As a social media marketing agency, we know that fooling the search engine by misleading users to see a company’s content, even if it is irrelevant to them is bad news bears. This method is also known as “cloaking”, is frowned upon in the industry and will result in a ban from Google. Another no-no social media agencies in Los Angeles must recognize is the overuse of keywords, also known as “keyword stuffing”. Repetitively using phrases or keywords on a page actually decreases page rank, and could resulting in banning as well. One rule of thumb suggests using the keyword every 100 words or so.

     

    Get Social

    The best way to appear on the first page of Google organically is to incorporate social media platforms. Does your business have a Facebook, Instagram, Twitter, and LinkedIn? How about a YouTube channel? By integrating social media platforms, there is more content available to users about your company. Not to mention, online engagement among consumers boosts search results, as individuals are interested or fascinated with what they are talking about. Contact our social media marketing agency in Los Angeles and let us strategize your organic SEO plan today!

     

    Author: Summer Malone

    Summer is a social media marketing enthusiast with a passion for marketing analytics online, trending hashtags, and flux capacitors. Summer often feels sad for the TRex who is unable to connect to the internet. You can connect with Summer via Twitter @SummerMaloneMKT.

    Top Five SEO Benefits of Blogging

    Search engine optimization (SEO) is often marked as arcane subject akin to calculus that only the initiated are privileged to fully grasp and put to use. While SEO may be difficult to understand, it is vital to ensure the success of business bloggers in Los Angeles. The benefits of blogging are manifold, from building trust among your customers to sharing information to establishing yourself as an expert in a particular field. Boosting your SEO rankings is the key to ensuring a vibrant site that makes it to the top of search engine results. Below are five methods you can use to help improve your search engine optimization.

    Guest Blogging

    Guest blogging can be an extremely beneficial way to increase your SEO rankings if you work with individuals wh o are experts in their fields. The popularity of these writers will help drive traffic to your website and boost your rankings. In order for guest blogging to be a viable option, you will need to thoroughly screen potential bloggers with interviews and “background checks” to ensure that they are trustworthy.

    Keywords

    Keywords were once the magic key to achieving the highest rankings with search engines. Extreme keyword densities, purposely misspelled keywords and awkward keyword phrases were commonly observed phenomena in the SEO world. With the advent of the new Google algorithms, however, keywords no longer have the same punch as they once did. Keywords are now required to serve some purpose. Instead of keyword stuffing, focus on offering real information and using keywords naturally.

    Social Media Marketing

    Did you know that Google returns social media in its search results? Connect your blog to your social media accounts to give your website another “hook” for search engines to snag. Use search terms in your meta descriptions and titles to ensure that your search engine optimization through social media listings is increased as well.

    Keep It Fresh

    According to Google, “Search results, like warm cookies right out of the oven…are best when they’re fresh.” One of the main benefits of blogging is that you have the opportunity to offer regularly updated content for search engines to feed on. Large amounts of new content are signals to Google that your blog is up-to-date and therefore more relevant than those that aren’t updated regularly. Try to update your blog with fresh content at least once a week to ensure that your website receives a high ranking.

    Images

    Images are another tool that search engines use to rank sites. Be sure to name them according to relevant search terms/keywords. Do the same with the alt-text to ensure that those who are unable to see the images on their screens receive a relevant image description.

    Search engine optimization can be a daunting task for those whose schedules do not allow them the time to do it well. If you’re in this situation, consider Bright Age. We are a social media management company in Los Angeles that assists clients with their websites and blogs. Trust us to help you with any SEO-related questions or social media marketing needs you may have.