What Is Guerilla Marketing? Discover The History And Approches
For marketing in Los Angeles or elsewhere, there are countless ways to get your name out there and get known by customers and potential clients alike. But if you don’t have a huge budget to make it happen and raise awareness of your products, talents, ability, and value, you may need to go underground and market with a guerilla style.
Guerilla marketing has been around for a couple decades and really has been used in a wide variety of ways, but what it all comes down to is the idea that it’s used for non-traditional, cheaper, and more effective methods of promotion.
Guerilla marketing is ideal for a small business or an entrepreneur, as its based on human psychology and measures the amount of profits your business does – not sales – which is critical for small business owners and more. More than that, though, guerilla marketing uses unconventional methods of promotion to promote and showcase products and services.
These methods can mean a wide variety of things, but it comes down to increasing the word of mouth a business may have about what it offers and how it works with other business owners and more in time. Guerilla marketers and agencies marketing in Los Angeles aim for more referrals to your business, and more transactions from their marketing services with existing customers and new comers alike.
Guerilla marketing can mean a lot of different things, and the approaches look wildly different depending on the marketing company and the client, but very broadly, these marketing approaches include: reverse graffiti (pavement advertisements designed to catch an eye), viral marketing trends (working with social networks and YouTube to create buzz), grassroots marketing (getting out there and getting it done on the street), forehead marketing (temporary tattoos to draw attention to people and brands), undercover marketing (subtle product placement in ads and other areas), astroturfing (disguising company messages as a grassroots movement), and tissue-pack marketing (hand-to-hand in the field marketing from one individual to another in close quarters).
Guerilla marketing was made for businesses that promote funky, unique, fun, or stylish products, as well as businesses that simply don’t have the budget to market themselves on billboards, in television commercials, and in other traditional ways that you would find from larger corporations who have the budget to market and more.
Guerilla marketing is a fun new way to approach advertising and sales, too, especially considering that more and more people today are hesitant about guerilla marketing and what it can do for a business since they see that marketers and advertisers must become more nuanced and more intelligent about customer behavior.
Here at Bright Age Digital Marketing Agency, we work around the clock to make guerilla marketing a reality for you and your needs, and we are excited and happy to work with you as your marketing company in Los Angeles to get the most out of your limited marketing budget and ensure that you have a great experience with guerilla marketing that, in turn, increases your sales and profits!
