The Power of Influencer Marketing

Influencer marketing has surged over the past few years. Unlike traditional celebrity endorsements, influencers bring a sense of authenticity to the brands they work with. In today’s digital age, where social media is a job for many, genuine and real-life content is what resonates deeply with audiences. Followers put complete trust in their favorite influencers. As a result, influencer partnerships have become a highly effective way to boost brand visibility, drive sales, and strengthen customer loyalty. Learn how these collaborations can elevate your social media campaigns. 

Demographics

When partnering with influencers, you must consider their online audience and demographic. Influencers strive to be as authentic as possible and align with the personal brand they’ve created for themselves; this means they are unlikely to collaborate if your brand or product doesn’t resonate with their beliefs or feels inconsistent with their usual content. Their followers are the first to notice and criticize anything that seems inauthentic or driven by monetary gain rather than a genuine likeness for the product.

The top goal of every influencer marketing campaign is to reach new audiences. 51% of marketers revealed influencer marketing helped their businesses win over better customers. Choosing the right partnerships and researching the right influencer for your marketing campaign will set you up for success in finding new customers. 

Micro vs macro-influencers

Social media influencers can be found on every platform, from YouTube to Instagram to TikTok. Their followings range, yet they still carry weight on social media. Knowing the different types of influencers and their advantages and drawbacks will help you set up your campaign for the best results. 

Micro-influencers have follower counts ranging from 10,000 to 100,000. Their smaller audiences create a more specialized platform and content type. They are also more affordable to collaborate with than big-name influencers, making it an attractive option for brands new to influencer marketing. Engagement rates for micro-influencers tend to be higher; they are more interactive with their followers and focus on more niche subjects and content types. Due to the affordability and smaller, focused audiences, micro-influencers are more likely to be open to forming long-term brand partnerships. As their follower count grows, so does the potential for increased brand loyalty. 

Macro-influencers have 100,000 to 1 million+ followers. Their sheer number of followers allows extensive reach but can be costly, depending on your budget. Macro-influencers often work with a larger team to create more professional content and maximize brand exposure to diverse audiences. Sometimes, there is a slightly lower engagement rate from macro-influencers, as they maximize reach on a larger scale and might not be as centralized with their content type in comparison to micro-influencers. 

Content control vs creative freedom

Brands and influencers should work together. Ultimately, you are helping each other out. Having clear goals and expectations on both sides is essential to the campaign’s success. Stay in close communication with your influencers to ensure they represent your brand and products in a way that stays true to your brand’s values and identity.

Allowing influencers creative freedom is essential for these partnerships to work. Brands might have a vision for the type of video they want an influencer to make, but allowing influencers the flexibility to interpret those guidelines will lead to a more impactful campaign. It takes a lot of work to create a social media trend. Instead, it would help to trust your influencers to continue riding the wave of what’s already trending online to boost your brand’s sales and visibility. You’re speaking to the audience they know best. Influencers have their own style and content approach, and staying true to that will make the collaboration feel more authentic and ultimately more effective.

Examples 

Bloom Nutrition is a health and supplements brand most known for its greens and superfoods powder. They have a solid social media presence, especially on TikTok. You can’t go more than ten scrolls on your “for you page” or through a health and fitness profile without seeing Bloom in some capacity. Whether it is product placement in a video, a taste test of new flavors, or a day in the life vlog, Bloom is likely to appear. They are a prime example of using influencer marketing to boost brand awareness. They work with micro and macro influencers to place their product at the forefront of users’ scrolling on TikTok. Even if you aren’t making a purchase, chances are you are aware of the brand or have clicked to explore it some more. They have partnered with influencers, including Alix Earle, Julia Hatch, and Michellebellexo. 

Another great example of influencer marketing success is the 2020 Charli D’amelio x Dunkin’ Donuts collaboration. As Charli D’amelio rose to stardom across social media platforms, she was seen promoting Dunkin’ Donuts as her favorite place for a quick pick-me-up. Eventually, the drink she sipped on became “The Charli” on the menu, boosting sales by 20% the day Dunkin’ released the drink and 45% the following. From this incredible success, they went on to make new drinks and merchandise, and even a “Charli x Dunkin’” contest where winners would have the opportunity to meet Charli and learn the ins and outs of viral content creation. 

Influencer marketing has become a resource for brands to connect audiences and drive engagement. By partnering with influencers aligning with your demographics and values, you can create a successful and effective campaign to reach new audiences and foster brand 

loyalty. 

Bright Age

Working with a social media agency like Bright Age can help your brand maximize the power of influencer marketing. At Bright Age, you gain access to a dedicated team committed to leveraging the potential of influencer marketing to boost your brand’s presence. Let us help you craft tailored campaigns that drive results and elevate your social media strategy!

The Importance of Social Media Brand Awareness

When thinking about your favorite brands, what comes to mind? Most likely their products and services but also the personality they have curated. These factors tie into creating social media brand awareness which can be thought of as consumers’ ability to recognize specific brands on social media. Several factors go into creating and increasing brand awareness, and it is crucial to differentiate your brand from others.

What is Social Media Brand Awareness and Why is it Important?

At its core, brand awareness is the idea that consumers are familiar with the products and services your brand offers. Social media brand awareness refers to raising brand awareness through social media platforms which has become an increasingly popular strategy. For example, through the use of social media, you can reach different target audiences through different social media platforms. Social media brand awareness is vital and allows brands to develop relationships with potential customers and strengthen relationships with existing customers.

How to Develop and Increase Social Media Brand Awareness?

There are several ways to develop social media brand awareness, and it comes back to building a distinct and identifiable brand. Various factors play into having a recognizable brand which ranges from your brand personality to aesthetics and values. Starting with personality, it is important to look at what you are posting and how you are interacting with customers on social media pages. Are you formal or more casual when talking with customers? Customers enjoy unique and original content where they feel they are interacting with a person. Additionally, how you respond to and take care of customers if they are not satisfied with your product can impact your brand’s reputation.

Secondly, your brand’s aesthetic will help you be more identifiable. Having a consistent color scheme and style across various platforms will allow consumers to know and understand your brand better. If your website has a minimalist website, how are you portraying that identity on your Instagram and TikTok? Content between platforms will vary, but showing consistency is beneficial.

Additionally, showcasing your brand values can humanize your brand. Displaying brand values allows customers to build a sense of trust and loyalty with the brand and differentiate it from others. For example, if your brand is passionate about being an environmentally friendly brand how are you showing your customers that they can trust you? Maybe you make a TikTok showing the sustainable process of how you make your product. By knowing your brand, you can tailor your social media marketing strategy and content creation to be the most authentic it can be to your brand. Having an understanding of your brand and displaying that on social media platforms is an important first step in creating brand awareness.

Similar to displaying your brand values, another way to distinguish your brand from others is having a narrative. A narrative allows you to personalize and humanize your brand to your audiences. There are various narratives you can tell like the origin of the brand itself and the person behind it. Having a narrative is something that you can tie into your marketing strategy, and customers can see a more human side of your brand, increasing brand loyalty and distinguishing your brand from others. 

A third way to increase brand awareness is through contests and giveaways. Brands can run social media contests where they have users either tag a couple of friends in the comments or repost the contest post to their story. This is extremely beneficial in developing brand awareness as customers may expose their friends or followers to the brand. While it does require brands to give away something for free, the exposure they can generate from their audiences is greatly beneficial. 

You can also look outside just your brand when looking to gain awareness. Brands can partner with each other and perform co-branding or co-marketing. Collaborating with other brands allows your brand to be introduced to other audiences you may not be reaching. If you do not want to collaborate with another brand, working with social media creators or influencers is another great way to create brand awareness on social media as they can promote your product to their followers.

How to Track Social Media Brand Awareness? 

It is important to be aware of how your current tactics are working to increase your social media brand awareness, and luckily there are several ways to collect valuable information. 

Sentiment Analysis is one tool on Sproutsocial where you track customers’ comments and feedback. Customer sentiment analysis allows you to see how customers and people are feeling about your brand, whether it be positive or negative. With this data, you can track sentiment trends where brands can be proactive if there is consistently negative sentiment.

Sproutsocial also offers tools that allow you to monitor your Share of Voice (SOV). Share of Voice looks at how much your brand is being talked about in its respective market and where you stand among other brands. From the data, you can monitor how frequently and where your brand is mentioned.

One more valuable tool that Sproutsocial offers for tracking social media brand awareness is monitoring social media engagement. By looking at what and how users are interacting with brands, you can see which platforms they are having the most engagement on and see which methods are working for them.

One last valuable tool is Google Trends. Google Trends allows you to track how much your brand is being looked up across specific amounts of time and locations. Not only can you monitor your own brand’s data, but also perform research on competitors as well.

Social media brand awareness is crucial in being recognized and building loyalty with customers. Bright Age can help your brand generate social brand awareness whether it’s through branding itself, running a contest or giveaway, or altering your strategy to raise more awareness. Social media brand awareness is extremely valuable to brands and being effective in strategies allows your brand to reach as many customers as you can. 

How to Connect Your Brand to Social Media Trends

Every day, consumers interact with social media platforms and meet a variety of trends. For brands, the question arises of how to connect your brand to quickly changing and evolving social media trends. The ability to connect your brand to these trends can advance your brand’s online presence, as well as grow and expand your online community.

Monitoring and Keeping Up with Trends

When connecting your brand to social media trends, it is best to have an idea of how you will monitor and keep track of these trends. Luckily, there are several impactful tools that make this process easier. Sprout Social is a useful tool that not only allows you to track your own brand’s social media presence, but allows you to also track specific keywords, mentions, and comments across various platforms. This tool allows you to view data in real-time, and monitor the change in activity for said data. By having this data monitored, you can see which keywords are more popular and spot potential trends.

Hootsuite, a social media listening tool, is another excellent tool that allows brands to track a wide range of information. This tool allows businesses to track what customers are saying about them and allows them to jump in at any time to reply to comments. Additionally, Hootsuite is a great tool for tracking social media trends. It allows users to track popular hashtags to trending topics for the day. By looking at trending hashtags and keywords, brands can be aware of which topics are popular. Hootsuite is a great tool for tracking your own company as well as seeing what trends are popular that day.

It is also beneficial to practice trendspotting. Trendspotting is the practice of recognizing trends before they become mainstream. Acting as a fellow customer or consumer on social media will allow you to notice external trends that you may not catch when you are looking from inside a brand’s perspective. You should also be monitoring the internal trends of your brand. This looks like observing what products customers are looking at, what customers are doing, and what your industry looks like from the customer’s viewpoint. By watching both the internal and external trends, you will find bridges in ways to connect your brand to said trends. While it is important to use larger tools, it can be largely beneficial to have a person act as a consumer looking at your brand.

Larger trendspotting tools can also be precious, such as Google Trends. Google Trends, a free and useful tool, allows you to look at the popularity of specific keywords, hashtags, and topics in all locations. It is useful data to have access to and can help you monitor popular topics at specific times.

Know your Brand

When connecting your brand to social media trends, this connection needs to feel authentic and natural. First and foremost, you should be aware of the brand you are representing. From knowing your brand personality, the products and services you offer, your audiences, and your values: these factors will all allow you to be more authentic in connecting your brand to social media trends.

While it may be tempting to connect your brand to as many trends as possible, that is not a practical or proper way to go about using social media trends. Every trend that arises may not be the proper trend for your brand, and being able to recognize which trends you can successfully connect your brand with will guide you to greater success. Some things to consider when connecting your brand to trends are what social media platform you are using, and who your target audience is. It is important to perform market research so you have a specific audience and platform in mind when using a trend. Also, consider the goal your brand is attempting to achieve through the use of the trend. Are you trying to form a closer relationship with your audience, like responding to comments and community management, or are you looking to grow and expand your brand’s audience?

It is important to stay consistent with your brand throughout trends. While trends and popular topics have some variety, do not stray too far away from your brand and what you represent. If your brand jumps from very different trends with different personalities it may be confusing for consumers to understand your brand identity. If you have determined that a trend fits with your brand, and will help develop it, act in a timely fashion. Trends come and go and if you are using a trend correctly it is important for the timing to line up with the trend.

What Can Bright Age Do?

Monitoring trends on various platforms can be difficult, and Bright Age is here to help! Through a thorough social media marketing process, and quality content creation our services will help gear you towards impressive social media content for specific social media trends. By having a deep understanding of the brand’s market and identity, social media trends will be a successful tool in enriching your online presence across various platforms.

How to Use AI-Generated Messages without Losing Personalization

AI-Generated Content Creation 

Artificial intelligence has grown exponentially, both privately and publicly, over the last couple of years.  ChatGPT’s  release to the public a little over a year ago has changed the game when it comes to AI-generated content, as it’s now accessible to anyone at any time.  While artificial intelligence can aid in producing meaningful content, it is important for businesses to prioritize personalization in order to retain a level of human connection and continue producing high-quality content.  

When it comes to adding value and ensuring cohesiveness within your brand, content creation is one of the most effective ways to engage audiences and build a community.  This is because its intention is to find a way to resonate with target audiences in a way that feels personalized to them specifically.

Content Creation

AI-generated content has become an extremely popular tool for businesses to use as it provides a way to create any type of media quickly and at a relatively low cost. This is especially seen when considering the improvements made in the last couple of years that allow AI to go in and use past behaviors and audience preferences to create its content. There are platforms out there, like Sprout Social, that aim to provide insights and analytics to allow businesses to make informed decisions regarding their own content creation. Although it serves as an essential tool, it’s important for creators to remember that there are some missing elements in AI-generated content that only a human can provide.  

Knowledgeable and reputable content creators are that way because they know how to add an extended element of trust and emotion to their content that doesn’t always come across when something is solely AI-generated content.  It is imperative that content creators review any and all AI-generated content in order to avoid losing personalization that they would have otherwise had had they created the content themselves.

Why AI Can’t do it all Alone 

Copywriting is another element that has been affected by AI since its existence. In order to have effective copywriting, the content written must be emotionally stimulating where the words written fit the style, purpose, and tone of voice of whatever it is you may be trying to convey.  

Copywriting

Utilizing content that is AI-generated as a tool to enhance copywriting can be beneficial, but solely relying on it without any human review is potentially damaging. Relationships are the key to successful businesses, and the only way for businesses to create these relationships is to ensure that their audience feels that trust and emotion come across throughout all content, which is why AI can’t do it alone.  

Building a Community Using AI to your Advantage

When the same message is sent out in large numbers where little personalization is necessary, AI can be used to speed up the process.  That being said, diligence when it comes to monitoring and responding to different clients or accounts are important to increase personal relationships outside of content that was AI-generated.

Community management is a top priority for most businesses. While AI-generated content serves as a great aid, there are ways to add personalization here without AI that are essential to a business’s success. This is an example of the kind of responsiveness that shows a company values its customers and their questions.  

WONKA instagram post
WONKA Instagram Comment and Reply

It is imperative that businesses find a way to leverage AI-generated content in a way that’s beneficial to them, without losing the sense of personalization and creativity that comes from human review. 

Digital Marketing Trends to Watch Out for in 2024

As we stand on the brink of a new year, the ever-evolving trends of digital marketing continue to shape the way brands connect with their audiences. Going into 2024, we’re already seeing a shift online as we move to Web 3.0.

At Bright Age, we are eager to explore the upcoming trends that we believe will redefine the way businesses engage with their customers and elevate their online presence. Here are some trends to be on the lookout for:

green background white computer keyboard

Emerging Platforms and Video Content Dominance

Video content has been on the rise for several years. In 2024, we predict it will continue to dominate the digital marketing space. Short-clip videos, live streams, and interactive video content will be key components of successful marketing campaigns. Platforms like TikTok and Instagram Reels featuring User-Generated Content (UGC) will be essential for reaching younger audiences, while long-form video content on platforms like YouTube will remain crucial. For many users, these platforms have even taken over as a search engine. 

According to one study by the Pew Research Center, nearly 40% of Gen Z use TikTok more than Google for their online searches. This goes to show just how important creating a presence on these platforms is in increasing your brand presence for the new generation. Check out Dancing With the Stars trending video content on TikTok for inspiration.

woman on computer

Taking on a Privacy-First Approach 

As concerns about data privacy have continued to grow, we will need to adapt to a privacy-first approach. Personalized advertising will need to adapt to a new expectation for user privacy going forward and the need to navigate the evolving landscape of privacy regulations and find innovative ways to deliver targeted content while respecting user privacy preferences will be important in 2024 and beyond. 

magnifying glass ai

AI and Machine Learning 

Artificial Intelligence (AI) and Machine Learning (ML) have been pivotal in reshaping digital marketing strategies. In 2024, their influence is set to intensify. From personalized customer experiences to predictive analytics, AI will play a crucial role in understanding user behavior and tailoring marketing efforts accordingly. 

Machine Learning algorithms will enable us to make data-driven decisions, optimizing campaigns in real-time and enhancing overall efficiency. For more information on integrating AI into your business strategy, refer to our post to help build your marketing plan. 

How We Can Help 

As we step into 2024, the digital marketing landscape is booming with opportunities for those ready to embrace these new trends. New Platforms, video content, privacy considerations, and AI will be crucial in the continuation of the industry in the future.

At Bright Age, our commitment is to stay at the forefront of these ever-evolving trends in digital marketing. We’re here to help you navigate the digital landscape and unlock new avenues for success to grow your business. Our services can help you stay on track with these trends with ease in 2024.

How SEO Can Improve Your Social Media Marketing

What is Social SEO? 

Social SEO, or Social Search Engine Optimization, involves enhancing your social media profiles and content to broaden your presence and reach in search results. This approach improves your content’s discoverability among individuals searching for businesses and services similar to yours. For example, let’s say your company offers cleaning services. When an individual searches for cleaning service business profiles on Instagram, a social SEO strategy will help you rank higher in the potential consumer’s search results. Many effective strategies differ across social media platforms to improve reach; this post highlights some best practices to remember when developing a social SEO strategy for your brand. 

The Benefits of Social SEO 

Initially, you may wonder: What are the benefits of SEO in your social media marketing strategy? While the exact correlation between SEO and social media remains an ongoing debate, there is indeed a relationship worth exploring in the context of increasing your brand’s exposure. Many professionals agree that social signals serve as an indirect SEO booster; by building a strong social presence, sharing valuable content, engaging with your audience, and encouraging social sharing, you can increase your brand’s discoverability in the context of web traffic and rankings. Further, social media profiles are often front-and-center among search engine results, demonstrating an ongoing relationship between SEO and social media. Facebook, in particular, represents a promising opportunity for SEO success as a hub for positive reviews and potential bookings. Many tools exist to analyze the connections between your social profiles and search engine optimization performance such as Google Analytics for social media, which can provide valuable insights into your social media strategies, your target audience, and search optimization alike. Additionally, an SEO Agency can serve as a resource and facilitate achieving your brand’s goals. Given these connections between SEO and social media, it is utterly essential for brands to optimize their social profiles, and below are a few ways to do so. 

Bio Optimization 

For optimizing your online presence, it is crucial to ensure comprehensive details are included on your social profiles, specifically in the bio. No matter the social media platform in question, include keywords in your bio that are relevant to your industry, also known as industry keywords, as these make your profile more searchable and help potential followers quickly understand your niche. Additionally, include branded keywords specific to your brand to reinforce your brand identity and stand out against competitors. Other bio optimization tactics include specifying your location to enhance local visibility, including links to your brand’s other channels to foster cross-channel engagement, and providing easily accessible contact information.

Integrate Keywords 

Including keywords on your brand’s social profile doesn’t stop at the bio – there are many ways to integrate them into your published posts. Relevant and target keywords should be used in captions, titles, descriptions, and hashtags. Additionally, keywords can be incorporated into relevant links by creating a custom link format with a URL shortener. For example, check out this Threads post by Woodland Hills Magazine, which utilizes a custom link format with relevant keywords. Further, when it comes to audio/video content, it is important to say your primary keyword(s) out loud to incorporate them into this form of content, which mainly applies to short-form video platforms such as YouTube, TikTok, and Instagram Reels. Finally, an easy way to optimize your social posts is by incorporating keywords and key phrases in your photo and video file names, which can also aid in the file management process. Each of these tactics for integrating keywords into your social media content helps to improve your brand’s reach when customers take to a search engine.

Incorporate Website Links 

When it comes to boosting web traffic, including your own website links on social posts is an effective way to bring users over to your site. Additionally, you should directly share on-site content on your social media and encourage others to do the same. This can help to drive website traffic not only from your audience but also from the following of your audience members, thus expanding your reach. Further, incorporating internal links into your brand’s website content that direct users to your social media profile can drive traffic to your pages. For example, Galaxy Theatres includes many links within each of its blog posts, which are found on the brand’s website, that link directly to a relevant Galaxy Theatres social media post. Overall, links are a powerful tool for cross-channel promotion and expanding reach. Brands should take advantage of link tracking to see what is working and what is not, and an SEO agency can assist with this.

In summary, integrating SEO strategies into your social media marketing efforts can enhance your online presence, improve discoverability, and contribute to a more robust overall digital marketing strategy. At the end of the day, it’s about creating a cohesive online presence that aligns with search engine algorithms and user expectations.

How Content Moderation Builds Customer Relationships

Loyalty – it’s something we all search for and hope to receive from others. In the context of brand loyalty, consumers purchase repeatedly from a single provider for various reasons; it could be because of the quality of the product or service, the competitive price point, or even a consumer’s emotional attachment to a particular brand. Regardless of the exact reason, these factors all contribute to customer relationships. 

While it is reasonably apparent that brands should build and maintain good relationships with customers, it is important to understand how the content being published affects these relationships and to take part in practices that ensure only relevant, appropriate, and engaging content is attached to a brand’s image. One way to build and manage customer relationships is through content moderation, which is the process of monitoring, reviewing, and managing user-generated content (UGC) on digital platforms to ensure it complies with the platform’s guidelines, policies, and legal requirements. Let’s take a deeper look into the role of content moderation in building customer relationships and how brands can leverage this process to foster invaluable loyalty from consumers.

Why is Content Moderation Important?

From Instagram to a business website, content moderation is important on all digital platforms for many reasons, with customer service and brand image at the forefront. In regards to customer service, content moderation helps create a safe, respectful, and productive environment for customers to interact with a brand. By filtering out spam, irrelevant comments, and promotional content that can clutter digital channels, legitimate customer inquiries and feedback can receive the attention they deserve. Additionally, moderation aids in identifying and removing abusive, offensive, or harassing content. This all helps to reduce the likelihood of negative customer experiences and reputational damage to a brand. Further, brand image is better protected in the hands of effective content moderation by demonstrating that a brand truly cares about its customers and takes feedback seriously. A content moderation agency can assist brands in finding the most effective techniques. Ultimately, brand trustworthiness is greatly enhanced through content moderation efforts, and the more that a customer trusts a brand, the stronger their loyalty is to that business. Below are some key aspects of content moderation that can build customer relationships.

Brand Guidelines

First and foremost, every brand needs content moderation guidelines, which outline the do’s and don’ts of a brand’s moderation techniques. Whether it’s the team member developing an AI moderator or a human moderator going in manually, everyone on the team should have a proper understanding of how to refer to the brand and/or products on digital channels. For example, if a social media user leaves an abrasive or rude comment on a brand’s page, should that comment be deleted, responded to, sent over to another department, or shown to a senior-level team member? These types of questions should be addressed in the content moderation guidelines to ensure appropriate, consistent, and unbiased handling of a situation. Consumers will acknowledge a brand’s commitment to staying true to its values, which fosters trust. If necessary, brands can partner with a third-party content moderation agency that specializes in creating these guidelines.

Context Awareness

What might be acceptable in one context may not be in another, so considering the context in which content is posted is an important aspect of content moderation that aids in building customer relationships. While automated filters and algorithms are highly useful in identifying inappropriate content, brands should avoid over-reliance on automation as it may not fully understand the context. Additionally, moderators should be aware of cultural differences and sensitivities on global platforms – a brand should not wish to silence a customer due to its own lack of knowledge on a subject. No one is perfect, but customers will recognize a brand’s effort to fully understand a situation before engaging, a level of respect that can go far in establishing and maintaining these relationships with consumers.

Effective Communication & Engagement

Addressing users in a timely manner demonstrates a brand’s effective communication skills and genuine care for customers. These response time standards should be included in the content moderation guidelines, mentioned earlier. Further, content moderation allows brands an opportunity to position themselves as a leader in maintaining a positive online environment. This community ownership helps to place a brand in a favorable light among online users. Moderators should focus their energy on responding to real comments and concerns that can progress a relationship with their customers. By engaging with the community, brands can build trust and gather insights into customer needs.

Continuous Adaptation

With our ever-changing digital landscape and new social media trends popping up daily, brands that are willing to adapt to the behavior of online users garner credence and esteem from customers. So, content moderation policies should be regularly assessed and updated to allow for relevant engagement from brands. With a willingness to change, brands are able, through moderation, to properly collect feedback from users to identify areas for improvement. By recognizing how public opinion is constantly shifting, and by considering genuine responses, brands can use the digital space as a bridge to meet its audience, furthering the relationship with its consumers.

There are many key ways that content moderation builds customer relationships, and this article highlights some of the important aspects for brands to keep in mind. Content moderation plays a crucial role in building and maintaining customer relationships, especially in today’s digital age where online interactions are integral to business success. Think of it as a ripple effect – proper content moderation can help foster a positive and safe online environment, which then enhances customer trust, engagement, and ultimately loyalty to a brand that stretches beyond measurable value.

How the Entertainment Industry Can Capitalize on Social Media

Social media is a part of everyone’s daily life; it impacts every industry. The entertainment industry can use social media to their advantage. Social media is the best way to get the word out about upcoming events, concerts, shows or anything else. Social media has impacted the entertainment industry by changing the distribution of content. Before, entertainment content was distributed through television, radio, and print media. Today, social media provides a new avenue for distribution, allowing content creators to directly reach their audience without the need for a middle ground. Social media marketing for the entertainment industry can be highly beneficial to the audiences they want to reach.

Brands and businesses in the entertainment industry will benefit from keeping their followers informed and up to date on social media. Through social media, fans can interact with their favorite celebrities, musicians, and actors, provide feedback and engage in conversations. A large part of social media is user generated content. User-generated content is content that is created by users rather than professionals. This content can be videos, images, text, reviews and more. Social media amplified the amount of user generated content and the entertainment industry can use it to its advantage when promoting new events, films, songs, etc. 

The connection that is created on social media is different from any other; users feel more connected to entertainers than ever before. They are constantly getting updates about their favorite celebrities on social media. The entertainment industry can use this to their advantage, and further build the connection between fans. Other things that social media has created are giveaways, photo opportunities, pop-up experiences, and streaming availability.These are other effective ways the entertainment industry can keep fans engaged and excited.

Pop-up experiences are beneficial for brands to be able to promote their products.Having a digital space for fans to interact will create a greater connection to the brand. The Golden Girls are a great example of this. They have created numerous interactive fan pop-up experiences.

Their pop-ups are located in large cities, and they use things from the show, like props, to create a unique experiential visit. The Golden Girls Kitchen is a part of this; they showcase different recipes at new pop-up designed to feel as if you’re in the TV set so fans can try favorite recipes from the show. Fans can comment on pictures through Instagram telling the brand where they want the pop-up to be next. 

Another way to interact with fans through social media is giveaways. Giveaways are a strong way to get fans interested in the brand and help build buzz and social engagement. Giveaways help brands gain more followers and promote their page. Getting more people to follow your social media account helps explain your brand, increase your audience, and build a community.People will be more likely to become a fan or purchase from you if they repetitively see your social media posts. Galaxy Theatres has used giveaways in the past to interact with their fans. They have found that this is a good way to connect with their fans and make sure they are being treated well. Social media is an easy way to have a direct line of connection to your customers. 

 Instagram Stories can help build awareness and engagement about upcoming events. Adding stickers for polls, question boxes, countdown, or direct links can help with user engagement and drive ticket sales. Companies like Big Stub benefit from using social media marketing because they can grow their audience over time.The awareness of ticket sales is important to consumers. They can gain more credibility from having a strong social media presence. 

Brands in the entertainment industry need social media marketing to thrive and prosper. They will benefit from using a social media marketing agency to help them run their social media marketing. This is why social media marketing for the entertainment industry can be important. 

Important Facebook Facts for Marketing Brands

Facebook is an important marketing platform for brands for a multitude of reasons. Facebook has great marketing capabilities and can reach a broad range of people. Overall, Facebook is a powerful marketing tool for brands looking to build their online presence, connect with customers, and drive sales. A Facebook marketing agency can be helpful when using Facebook to market to consumers.

1. Facebook is the largest social media platform in the world, with over 2.9 billion monthly active users.

Facebook’s massive user base, range of features, accessibility, advertising capabilities, and innovation have all contributed to its position as the world’s biggest platform. Facebook may not be the booming social media of the moment, but it has had a constant upward trend. Having a presence on this platform allows your brand to reach billions of users.

2. Facebook users spend an average of 30-40 minutes per day on the platform. Facebook is above all other social media platforms in this aspect. Americans spend more time on Facebook per day than on other social media platforms.

3. Facebook offers a variety of advertising options, including sponsored posts, video ads, carousel ads, and more.

These are just some of the many advertising options available on Facebook. Each option has its own benefits and can be tailored to meet the specific needs of a business and its target audience. Facebook’s ad targeting options are highly sophisticated, allowing brands to reach specific audiences based on demographics, interests, behaviors, and more.

4. Facebook’s algorithm prioritizes content that generates engagement, such as likes, comments, and shares.

The algorithm considers a wide range of factors to determine which posts are most relevant and engaging to each user. The algorithm is designed to provide businesses the opportunity to reach their target audience through paid advertising. Understanding how the algorithm works can help businesses create content that is more likely to be seen and engaged with by their target audience.
5. Video content performs particularly well on Facebook, with videos receiving more

engagement than any other post type.

Video content on Facebook is highly popular and can be an effective way for your business to reach your target audience. By creating video content that is optimized for the Facebook platform, businesses can reach a wider audience and connect with potential customers in a more engaging and effective way.

6. Facebook has faced criticism over data privacy concerns and has implemented a range of measures to address these issues.

Facebook has implemented a range of measures to address data privacy concerns and improve user trust in the platform. Facebook has introduced new tools and features that give users more control over their data, including the ability to review and delete the information that Facebook collects on them.
7. Facebook regularly updates its algorithms and policies, so it’s important for brands to stay

up to date with these changes to ensure their marketing efforts remain effective.
Your brand can ensure that your marketing efforts align with Facebook’s latest algorithms and policies by keeping up with Facebook. Brands can stay informed by regularly checking Facebook’s newsroom, following Facebook’s official blog and social media accounts. A Facebook marketing agency, like Bright Age, is a helpful tool when it comes to this.

Social media marketing agencies are informed on Facebook’s algorithms; they can help to improve the reach and effectiveness brands want to have. Facebook is an essential platform for businesses to market to multiple audiences. Its advertising capabilities, analytics tools, and integration with other platforms make it an important part of many businesses’ marketing strategies.

The Importance of a Paid and Organic Social Media Strategy

At the start social media was only organic, but it has shifted towards paid strategies. Using a paid and organic social media strategy is essential if your business wants to achieve success on social media. Both types of strategies offer unique benefits and can work together to create a comprehensive approach to social media marketing. Paid social media can be expensive but is effective. Organic social media is also effective but will not gain as much reach. Creating a hybrid strategy where you use both paid and organic social media strategies is the best approach. Though both strategies have various outcomes and benefits, one that they share is gaining new followers.

Paid social media advertising can help you reach a wider audience beyond your organic reach. It allows you to target specific demographics and interests, which can increase the visibility and reach of your social media content. Paid social media advertising can be an effective way to drive traffic to your website. You can create ads that link directly to your website, landing pages, or other online content, which can help increase your website traffic and sales. Paid advertising can help you reach beyond your target audience by leveraging lookalike audiences, demographic and interest targeting, and remarketing. By using these strategies, you can expand your reach and connect with new audiences who may be interested in your products or services.

Elite Dance is a business that uses paid social media strategies. Their goals were to increase engagement, getting people to like, comment, and share with their friends to drive more registrations for classes. These goals are attenable through paid advertising because producing paid content will make it easier to reach your target audience. Having paid advertisements show up on like accounts that follow and regularly interact with Elite Dance will help increase the traction to their website. Galaxy Theaters also uses paid social media strategies to drive website traffic. Paid advertising helps this company gain ticket sales. Advertisement for this brand will target consumers who are in the same area as the theaters. Companies like these that are looking to target certain audiences thrive using paid advertising on social media. Parex uses paid advertisements to build followers. You can build brand awareness with paid advertisements which will help your brand gain followers.

Organic social media content is essential for building relationships with your audience and increasing engagement. Organic social media strategies are less expensive than paid advertising. By focusing on creating valuable content, engaging with your audience, and using relevant hashtags, you can increase your visibility and engagement without having to spend a lot of money.

Sharing informative, valuable, and entertaining content can help you foster a community of loyal followers who will engage with your brand. Hashtags are an important example of organic social media strategies; they can increase the visibility of a brands content. Digital marketing agencies can help you understand what hashtags are relevant and can help boost your content. Bright Age is a social media and digital creative agency, we can help create a combined paid and organic social media strategy for your businesses. We organically grow communities by engaging with local audiences.

The Golden Girls utilizes an organic social media strategy; there is a relationship between the brand and their audience. The brand creates social media content that is exactly what their target audience wants. This is the best tactic for a brand like The Golden Girls, because they have fans that follow their social media accounts. The fans want to feel like immersed in the content that is being posted on their social media. The Golden girls have a lot of fans and can gain followers just based off the nostalgic vibe that they already carry. Their consumers do not need to be targeted, because they already have a connection to the brand.

Both paid and organic social media strategies can help you build brand awareness. By sharing high-quality content and engaging with your audience, you can increase brand recognition and establish your brand as a trusted and authoritative voice in your industry. Both paid and organic social media strategies allow you to track and measure your results. You can use analytics tools to see which types of content are performing well, which audiences are engaging with your brand, and which campaigns are driving the most traffic and sales. A social media marketing agency will help your business create a diverse strategy using both paid and organic tactics.

Paid or organic content symbol. Turned wooden cubes, changed words ‘paid content’ to ‘organic content’. Beautiful orange background, copy space. Business, paid or organic content concept.

Paid and organic social media strategies are important if your business wants to succeed on social media. Instead of using type of social media strategy or the other think about how to combine them and make it work together. Having the strategies support one another will drive the best results. By combining both types of strategies, you can reach a wider audience, increase engagement, drive traffic to your website, build brand awareness, and measure your results.