How Brands Should Market to Each Generation

Every generation is on social media now, but no two generations use it the same way. Gen Z searches for answers on social platforms, Millennials shop through their feeds, Gen X turns to Facebook and YouTube, and Baby Boomers, who hold more than half of all U.S. household wealth, are far more active online than many marketers assume. Brands that run one message on one platform for everyone are leaving customers behind.

Learn how to:

• Choose the right social platforms for each generation
• Tailor content, tone, and ad formats to what each generation responds to
• Build audience segments and creative around life stage, not just age
• Avoid the stereotypes that cause brands to overlook valuable audiences

Read “How Brands Should Market to Each Generation” to learn how to build social media campaigns that resonate with every age group.