How to Increase Website Traffic Through Social Media
Increasing Social Media website traffic is typically a key goal for any company that implements a social media marketing strategy. Below are a few ways your company can increase website traffic through various social media platforms.
Improve Your SEO: Search Engine Optimization (SEO) is a tool that companies must use to increase visibility, generate online traffic, strengthen brand recognition, and generate more sales/leads. Improving your company’s SEO with consistent keywords will increase its visibility in relevant Google searches. Inbound links improve your company’s SEO by referring viewers directly to your company website and social media profiles. With the help of a social media agency, your company can improve its SEO through monitoring and using consistent keywords and inbound links in its online content.
Make Your URL Visible in Your Bio: Displaying the link to your company website on all social media profiles looks more professional and legitimate. In displaying the link, your company will make it easy for viewers to locate and visit the site any time they are on one of your social media profiles. The more accessible your website is, the more likely it is for viewers to visit. This simple, yet effective tactic will likely increase social media website traffic over time.
Share Your Posts on All Social Media Platforms: When your company posts new content, they should share it on all social media platforms to reach a broad audience and maintain a consistent online presence. HootSuite and other social media software allows a business to easily plan and share its posts on all social media platforms. It is important that you optimize 
the content for each social media platform. For example, on LinkedIn an optimal post is 25 words long and is paired with a horizontal photo, while on Facebook videos perform very well and there is not a character limit. With the help of a social media agency, your company can gain knowledge and expertise regarding the content and verbiage to use on any given social media platform.
Refer People to Your Site: Your company can increase social media website traffic by directing people back to the website for the answer to their question. For example, if someone tweets at your company to see how much your product/service is, you can simply reply on Twitter with a link to your website’s product/service page and let them know that they can find the price other information there. This will both increase website traffic and provide the answer to current and potential questions regarding your business’ product/services. With the help of a social media agency, your company can implement community management practices by providing unique answers to questions regarding your product, where you are located, who to contact, etc. that will direct users back to your website.
Use Call to Action and Social Media Share Buttons: Many social media platforms offer users the 
option to “shop now” or “view now”. These Call to Actions (CTA) buttons direct users to your company website without the usual hassle of clicking on your profile, looking in the bio, and then clicking on the link to your website. CTA buttons eliminate any extra work for users, and this increased accessibility subsequently 
increases social media website traffic. Social media share buttons are another easy-to-use tool that allows users to share your company’s content to any social media platform. Although this will not directly increase website traffic, your content will reach a broader audience who can click on their friend’s shared link, and then be instantly directed to the content on your website.
Share Your Posts Multiple Times: Many viewers may have missed or forgotten about content that you posted in the past due to the overwhelming amount of content shared and read on social media. Sharing your company’s posts multiple times on the various social media platforms will increase website traffic. Users may reject redundant posts that are shared too frequently, so mixing up the caption on your re-posts is a necessity. To receive the desired reaction from viewers, your company could begin with sharing the original post, then share the post while asking users a question a few days later, and, finally, repost it one more time and pair it with a cited a fact/statistic a few weeks later. Spacing out and limiting the frequency of repeat posts, along with using new and creative verbiage will increase social media website traffic over time.
