The Importance of Paid and Organic Social Media Strategy

At the start social media was only organic, but it has shifted towards paid strategies. Using a paid and organic social media strategy is essential if your business wants to achieve success on social media. Both types of strategies offer unique benefits and can work together to create a comprehensive approach to social media marketing. Paid social media can be expensive but is effective. Organic social media is also effective but will not gain as much reach. Creating a hybrid strategy where you use both paid and organic social media strategies is the best approach. Though both strategies have various outcomes and benefits, one that they share is gaining new followers.

Paid social media advertising can help you reach a wider audience beyond your organic reach. It allows you to target specific demographics and interests, which can increase the visibility and reach of your social media content. Paid social media advertising can be an effective way to drive traffic to your website. You can create ads that link directly to your website, landing pages, or other online content, which can help increase your website traffic and sales. Paid advertising can help you reach beyond your target audience by leveraging lookalike audiences, demographic and interest targeting, and remarketing. By using these strategies, you can expand your reach and connect with new audiences who may be interested in your products or services.

Elite Dance is a business that uses paid social media strategies. Their goals were to increase engagement, getting people to like, comment, and share with their friends to drive more registrations for classes. These goals are attenable through paid advertising because producing paid content will make it easier to reach your target audience. Having paid advertisements show up on like accounts that follow and regularly interact with Elite Dance will help increase the traction to their website. Galaxy Theaters also uses paid social media strategies to drive website traffic. Paid advertising helps this company gain ticket sales. Advertisement for this brand will target consumers who are in the same area as the theaters. Companies like these that are looking to target certain audiences thrive using paid advertising on social media. Parex uses paid advertisements to build followers. You can build brand awareness with paid advertisements which will help your brand gain followers.

Organic social media content is essential for building relationships with your audience and increasing engagement. Organic social media strategies are less expensive than paid advertising. By focusing on creating valuable content, engaging with your audience, and using relevant hashtags, you can increase your visibility and engagement without having to spend a lot of money.

Sharing informative, valuable, and entertaining content can help you foster a community of loyal followers who will engage with your brand. Hashtags are an important example of organic social media strategies; they can increase the visibility of a brands content. Digital marketing agencies can help you understand what hashtags are relevant and can help boost your content. Bright Age is a social media and digital creative agency, we can help create a combined paid and organic social media strategy for your businesses. We organically grow communities by engaging with local audiences.

The Golden Girls utilizes an organic social media strategy; there is a relationship between the brand and their audience. The brand creates social media content that is exactly what their target audience wants. This is the best tactic for a brand like The Golden Girls, because they have fans that follow their social media accounts. The fans want to feel like immersed in the content that is being posted on their social media. The Golden girls have a lot of fans and can gain followers just based off the nostalgic vibe that they already carry. Their consumers do not need to be targeted, because they already have a connection to the brand.

Both paid and organic social media strategies can help you build brand awareness. By sharing high-quality content and engaging with your audience, you can increase brand recognition and establish your brand as a trusted and authoritative voice in your industry. Both paid and organic social media strategies allow you to track and measure your results. You can use analytics tools to see which types of content are performing well, which audiences are engaging with your brand, and which campaigns are driving the most traffic and sales. A social media marketing agency will help your business create a diverse strategy using both paid and organic tactics.

Paid or organic content symbol. Turned wooden cubes, changed words ‘paid content’ to ‘organic content’. Beautiful orange background, copy space. Business, paid or organic content concept.

Paid and organic social media strategies are important if your business wants to succeed on social media. Instead of using type of social media strategy or the other think about how to combine them and make it work together. Having the strategies support one another will drive the best results. By combining both types of strategies, you can reach a wider audience, increase engagement, drive traffic to your website, build brand awareness, and measure your results.