The Importance of Capitalizing on Holiday Messaging
The time to get cheery and bright is coming up! No matter what you or your audience are celebrating this year, your brand cannot go wrong with a catered holiday campaign! In fact, some of the greatest and most essential times of the year to capitalize on seasonal marketing tactics are the winter holiday months, where gift giving is a must, and consumers are more active than ever. Taking advantage of this natural increase in retail sales and engagements can not only be beneficial to growth but is essential in order to keep up with the growing demands of audiences.
Influx of Messages in Winter Months
It is no secret that during the holiday months of November and December, brand social media accounts can expect to receive an increase in messages, as holiday gifting and campaigns are on the rise. With this change, it is essential for these teams to develop a working plan for how they will respond to this influx in messages in a timely manner, in order to reap the greatest benefits, whether that is sales, followers, or engagements, from these interactions. Further, responses can heavily benefit consumer care satisfaction, so being thorough and careful in responding to messages can boost this impression in a positive direction which is always good for a brand’s representation and future retention. For more information on crafting teams that engage in timely and effective responses, click here!
Grow Holiday Sales
The winter season is also a great time to utilize holiday campaigns to increase sales! Thanksgiving, Black Friday, Christmas, and Hannukah are all important holidays of the colder months; and with the season of gift giving, comes the season of consumerism! In fact, in 2021, overall holiday retail sales were up by 14% compared to the previous year. In addition, with the forecasted growth in sales, the holiday season creates fiercer competition amongst retailers and requires brands to be on their A-game at all times. Digital sales are therefore another area in which brands can focus and improve upon in order to capitalize to the max. Take a look here at how one of our clients utilized their own seasonal marketing on Instagram to boost sales. Ultimately, brands must keep up with the changing seasons and begin prepping their holiday campaigns early in order to get ahead. Brands can do this by anticipating site traffic prior to the start of the season, as well as by crafting enticing ads or graphics for their campaigns in order to get followers excited! All of this should be done while also keeping track of competing campaigns in order to remain a top player this holiday season, while also giving customers the best experience possible!
Opportunity for Social Commerce
With the increase in sales, the holiday season is a great time to utilize social commerce. The landscape for social commerce has been widening and has many tools to offer modern day brands and retailers. For instance, Twitter and Instagram shops, easily shoppable content, clickable link buttons, and more offer a convenient way for online shoppers to purchase from their favorite retailers. Here is a great example from one of our clients of these clickable links that direct users to the purchasable content. Using your own holiday campaigns to promote these convenient features can result in a generally more successful holiday season for your company. So, in order to remain profitable and not to miss out on these opportunities for additional sales in the winter months, be sure to utilize these resources for your brand!
How To Best Capitalize?
With all of these notes to keep in mind, you may be wondering how your brand can best use these tips and tricks to capitalize on the growing demands of the holiday months. There are a couple of ways that brands can utilize holiday campaigns in order to benefit to the greatest degree. First off, we’d recommend brands to play on the emotions that come with the traditions of the holiday season! Here is an example of one of our clients who took the feelings of the season to their advantage as they catered their services to the holiday months! Don’t hesitate to incorporate mood and pleasant associations in your holiday campaign this year, and for further advice on seasonal marketing you can click here! It may also be worthwhile tapping into the feeling of nostalgia that many people associate with the holiday months. You can click here for further information on how to implement and capitalize on seasonal nostalgia. In addition, to maximize your reach and encourage engagements, a combination of paid and organic social strategies may be the best course of action. Further, hiring someone to conduct social listening for your brand is a great way to explore how to cater your holiday campaign to your specific customer base. Give your followers the gift of a convenient, and joyous shopping experience this holiday season with these tips!
