How to Increase Organic Social Media Engagement
Every digital marketing strategy today has a rooted concept known as “organic social media.” Organic social media is important for businesses and brands because it is the best way to communicate and connect with an audience. Organic growth cannot be achieved overnight. Instead, it must be nurtured over time to effectively engage and grow an audience. In some instances, businesses will often look for a content creation agency to gain the correct insight to increase their organic social media engagement. Here are some tips Bright Age has for you:
1. Analyze and Measure Your Data
It is highly encouraged for businesses to monitor their content by using the social media analytic tools each platform provides. Instagram, for example, allows their professional profiles to view their insights. This includes an overview as well as an in-depth look at the content interactions, the accounts reached, and the profile activity. Businesses can also look into sites that are dedicated to reading social media analytics such as Hootsuite Social Advertising and Sprout Social.
By analyzing and measuring data, businesses can decipher which posts did well and which did not. Be sure to investigate and theorize possible reasons why the posts either succeeded or failed. Apply the final observations to create future posts and allow the results to come in. For instance, if a business finds that sharing more user-generated content increases organic engagement, they should continue to implement it into their social media posts.
2. Connect with Your Audience’s Sense of Humor
Another result that could increase a business’ organic social media engagement is posting with the intent to connect with the audience’s sense of humor. Humor can undeniably bring people together. When used effectively, businesses see an increase in their likes and comments. It can also drive shares which in turn increases a brand’s awareness. That said, humor is a double-edged sword. While some may love the sense of humor the post presents, others may not understand the comedic aspect of it and may instead feel offended. Be careful when using humor, and try to create a relatable post everyone can enjoy.
3. Collaborate with Influencers
Working alongside the influencers that are in your business’ industry is currently one of the most effective ways to increase organic social media engagement. Influencers are known to have a strong relationship with their audience, therefore when their audience hears about you, they start to promote your brand which can start a ripple effect. This is a great benefit for businesses that want to gain trust from new audiences and need their name or product to be promoted.
@itsthescotts #ad his face at the end \ud83d\ude02 love usi ♬ original sound – The Scotts
In the TikTok video, the personal care company Billie, works with influencers Kristy and Desmond Scott to bring awareness to their product and their brand. With the Scotts’ sense of humor, they were able to promote the razor in a comedic yet positive way. Some of Scott’s audience in the comment section even confessed to actually buying the product before and loving it. This engagement in the comment section can also influence others to learn more about Billie and therefore increase Billie’s organic social media engagement as well.
4. Create a User-Generated Content Strategy
You may think this conflicts with the previous point; however, if you balance the previous tips with your user-generated content strategy, it can lead to proper organic growth and improve the connection between your audience and your brand. User-generated content is like a review of your product or service from a customer. This strategy may include creating user-generated content campaigns and resharing content that has been shared by a previous customer.
5. Work with a Content Creation Agency
There are many more strategies we want to share with you, but to conclude, our last tip is to work with a content creation agency. Though our articles are informative, it doesn’t compare to working along with an agency hand-in-hand. It will be a lot more helpful to gain the correct insight and guidance through your social media marketing journey. Request a consultation today!
