Instagram Marketing Agency - Instagram Reels and Strategy

Instagram recently introduced a new creation tool to the platform called Instagram Reels. Much like TikTok, Instagram Reels are a new way for users to create video content and share it on the app. While TikTok is constantly growing in popularity and offering new ways for marketers to promote their products on the app, Instagram has been a popular marketing platform much longer than TikTok has. Reels are a new way for marketers to utilize video on Instagram to promote their brand and increase their chances of going viral. Utilizing an Instagram marketing agency will help brands take advantage of Reels to grow their social media presence.

What are Instagram Reels?

Instagram Reels allows users to create short 15 second multi-clip videos with different tools that makes each video unique. Popular tools that creators use to enhance their videos are audio, AR Effects, Timer and Countdowns, and Speed.

Audio: Users have the option to search for audio in Instagram’s music library to use in their video or create an original audio. Users can also make a video with the audio from videos published by public accounts.
AR Effects: Users can choose effects from Instagram’s gallery or effects made by other creators to change the appearance of the video.
Timer and Countdowns: The timer tool can be used to record videos hands free. A countdown is used after pressing record to give the creator time to get in place before it starts filming.
Speed: Videos can be sped up or slowed down. Users can use this tool to match certain parts of the video with the beat of the song, or to get a slow-motion effect.

Instagram Reels can be shared to followers or to a greater Instagram community. Reels offer public users the chance to grow their global audience by featuring their Reel on Instagram’s explore page. Brands should take advantage of using Reels in their marketing strategy because it is a creative way to engage social media users, and it gives them the opportunity to grow and expand their reach to a wider audience.

How to Create a Reel Marketing Strategy

There are a few ways to incorporate Instagram Reels in your marketing strategy. One way is to follow popular trends. Music trends are generally the most used type of trends. One particular sound might be going viral for a certain period of time and brands can use this sound to join the trend and receive views. Many brands have actually created their own songs or audio pieces to use in videos, and some have gone viral which starts a trend of its own.

Another marketing strategy is to utilize the knowledge and expertise of an Instagram marketing agency. Bright Age Digital Creative Agency is a good example of an agency that is educated on Instagram marketing and can help your brand grow on social media. An Instagram marketing agency that specializes in social media marketing knows all the ins and outs of the different platforms and can work with brands to grow their presence online.

Influencer marketing is a great way for brands to promote their products online by indirectly using Reels. Brands can partner with an influencer and have them make Instagram Reels that either promote the brand’s products or use one of its audios. If an influencer uses an audio created by brands, it will instantly go viral.

Instagram Reels are a great way for brands to connect with their target audiences. Similar to the TikTok algorithm, Instagram shows its users content that they would be interested in based off of different types of engagements. If a scrolling user comes across an unsponsored Reel from a brand, they are more likely to relate to the Reel and engage with it because it was shown to them based off of their activity online.