How to Implement Seasonal Marketing to Grow Sales
Each season brings fresh opportunities for businesses to grow and thrive. Seasonal content creation can be a strong approach to take advantage of people’s natural shopping habits in the spring, summer, winter, and fall.
Seasonal marketing involves adapting your content creation to the current season. In other words, your industry should focus on major events and national or international holidays. Looking at the calendar, discovering appropriate opportunities, and capitalizing on them is what seasonal marketing is all about. This means attracting more attention to your product or service in order to increase revenue. Bright Age, a marketing agency in Los Angeles, generates content to assist you achieve your business goals.
Seasonal Tactics
People think of October as a fresh start because summer is coming to an end, and a new school year is approaching. Use the cooler fall weather and the changing color of the leaves to your advantage in marketing campaigns. Halloween, Thanksgiving, and Black Friday are all prominent fall holidays that might inspire some innovative marketing strategies.
With Christmas, New Year’s, and Valentine’s Day all occurring around this season, it’s the ideal time to create relationships with customers beyond your products or services–ultimately resulting in trust, which can lead to increased sales.
Listen and Focus on Feelings
Fall is a feeling, not just a season. Fall contains a variety of events that have warm, nostalgic associations, such as sweater weather, apple harvesting, Halloween season, football, and festive family time. To stand out and make a good impression, Bright Age has integrated this into seasonal marketing efforts. In our marketing and seasonal content for clients, we use that mood and pleasant associations with fall vibes to our advantage.
For example, one of our clients – Supercare Health, assembled a collage of their team dressed up together for Halloween. This marketing strategy was used to display great team spirit while capturing holiday fun that stands out. This gives consumers the warm and heartfelt feeling that fall brings to their company as well.
Drop “Time Bombs” Into Your Content
“Time bombs” are references to current events that provide your audience with instant hooks. You can incorporate these into your content or use them selectively throughout your campaign. This is a strategy that Bright Age employs with our biggest client, Galaxy Theatres. For example, we just released a post about the beautiful fall displays that had been set up across the theatres. With pumpkins and haystacks to kick off the start of fall, the community was drawn to take friendly photos and enjoy the new fall décor. Referencing or basing some of your material on a season like this could help your content gain more visibility.
In the B2C realm, you could reference pop culture events, like the recent ghost trend on TikTok. Bright Age utilized popular culture and relevant topics to attract consumers on a fast growing platform. This TikTok made Galaxy Theatres’ content more relevant and more shareable. With this kind of content creation, the limited release creates a sense of scarcity that triggers consumers to move quickly and get there before it’s gone.
Match the Season to Your Brand
The season should serve as a vehicle for getting your brand’s message out in a distinct and different way. Remember your “Why” with your company’s basic principles and don’t let it take over your messaging. It’s not only about your products and services; it’s about engaging with your audience’s emotions and current situations.
Two of our Bright Age clients did a fantastic job with their Halloween campaigns. Plastpro did an excellent job of incorporating festive decor into an earlier photo of a front porch. Elite Dance also employed a similar method to market their company by dressing up in witch hats and pumpkins. This post had a seasonal theme, yet it still conveyed their primary message of “Spread the love of Dance!”.
Bright Age Digital Creative Agency develops content creation for clients based on the industry market and the current season. Our marketing agency assists experts in navigating clients through the shifting seasons in order to maximize brand growth and success.
