Best Practices to Grow Your Social Media Presence
Social media can be a powerful tool for your business once you know how to use it. Understanding what will grow your social media presence will help you build an effective social strategy. As a social media agency, we’re experts in creating successful social strategies, and will help break down some of the best practices for you to grow your social media presence.
Create Goals For Yourself
The first step to creating a successful social media presence is coming up with measurable goals to track your success. These goals should be narrowed down to a specific performance indicator, easy to measure, achievable, and time-bound. For example, a goal could be to increase Instagram reach by 20% in 3 months. Having a goal in mind is not only rewarding once you reach it, but gives you a focus to create a purposeful strategy to achieve it. If you’re not sure what goals are achievable for your business, reading up on what your industry benchmarks are on social media is an excellent place to start.
Be Human
It’s as simple as that. People want to follow accounts that build authentic relationships and transparency with their followers. For example, businesses that post the people working behind-the-scenes to build the brand makes their content more relatable and real.
Another way to bring life to your account is to give it a voice that doesn’t sound automated. Hen’s Nest Cafe is an excellent example of a business that uses a warm, friendly tone to engage with its community on social media. Responses like these feel personable and as a result, gives your audience a more positive impression of your business.
Readily engage with your audience, create authentic relationships with your followers, and simply be human!
Creating Content That Performs
Understanding what types of content performs best on social media can help you create a content strategy with growth in mind. Here are some tips to increase engagement and help your social reach a larger audience:
- Create more video content. Lately, video content has gotten more exposure and engagement. With the success of TikTok, short, eye-catching video content has caused competing social platforms to release similar features for accounts to post these types of videos.
In general, video content usually performs well with algorithms because it captures the user’s attention for a longer period of time, making it an excellent way for businesses to utilize them for their growth. Start making videos and watch the engagements roll in!
- Use stories. Stories are another feature that has been rolled out on many different social platforms these past few years. No matter what platform you may be using, stories are generally placed front-and-center on a user’s screen, making it an excellent way for a business to “skip the line” of the algorithm. Additionally, stories are quick to create and don’t have to be too scripted, making it the perfect way to show off the human side of your business that your audience wants to see.
- Publish user-generated content. A majority of consumers believe that user-generated content holds more power in their purchase-making decision than email promotions and search engine results. Reposting content of people using your product in the real world gives your audience more trust in your product and helps them visualize how they can use the product in their own life.
Reposting this content also shows that your business acknowledges their customers and encourages future buyers to share more photos of them using your product. Customers who love your product will spread the word of your business and essentially create content for you, creating a win-win for all parties involved.
Using these tips will help your account grow its presence and create a more engaged following. As your account grows, it’s important to track it’s growth through analytics so that you can assess your performance, monitor progress on your goals, and fine-tune your social strategy.
Creating a social media with content that performs successfully and tracking its performance can be a tricky task. As a social media agency, Bright Age specializes in helping businesses like yours grow through social media. Contact us to find out how we can help you grow your social media presence!
