How to Use Demographics in Your Social Media Advertising Strategy
Social media has quickly become the best way to advertise a business. It gives you the chance to connect with people all around the world through the internet from the comfort of your home, office, or anywhere. The most successful businesses understand advertising on social media is all about strategy, and as a leading social media advertising agency, we know marketing a business online can be a bit overwhelming. There are quite a few social media platforms these days such as Facebook, Instagram, and Twitter—and each of these platforms cater to different demographics of people. For a business to succeed in social media advertising, understanding how to specifically use each of these platforms to reach specific demographics of people is key in developing a winning advertising strategy.
If your business is thinking of using Facebook as one of the social media platforms to reach your desired audience, you’re in luck. With over 2.7 billion active monthly users on the site, there is a good chance your business will become recognized by the demographics of people you’re trying to reach. When thinking about using Facebook to advertise your business, keep in mind that most of the platform’s users are young (24-34 years old) and male (56%).
As a social media advertising agency, we recommend advertising universally across multiple social media platforms. However, if your target audience fits this demographic of people as mentioned above, it would be best to put more time and effort into the content your business posts on Facebook. By creating quality, eye-catching content specifically for your Facebook audience, you will be putting your business on a path to advertising success.
Instagram is one of the most widely used social media platforms to date, and for good reason. This photo sharing platform currently has over 1 billion monthly active users, making it a fierce leader in the social media industry. If your business is trying to target a younger demographic, specifically 24–34-year-old women, Instagram is the platform to use.
Instagram has a lot to offer, making it the ideal platform for businesses to capitalize on if they are trying to reach an audience of young users. This platform is constantly pumping out new features such as Reels which are short 15-second video clips that users can post to their Stories to share with their followers. Because Instagram is known as a photo-sharing platform, businesses are given the chance to visually capture the attention of their desired audiences. If reaching a younger demographic of consumers is one of your advertising goals, make sure your business is putting out its best content on Instagram.
If your business is specifically trying to reach an audience of older adults, Twitter is the place to be. 30–49-year-old males make up the majority of the platform (68%) while females are currently only making up 32% of the platform. There is over 187 million daily active users, meaning that your business has the possibility of reaching a wide audience if you promote your brand well with intriguing, eye-catching content.
Another interesting fact about Twitter’s demographics are that 42% of users on the platform hold a degree. This is higher than the 31% of total Americans who have a college degree, so advertising on Twitter could be the perfect strategy if you are aiming to reach an audience of highly educated professionals. It is important to keep in mind, however, that Twitter is used as a news source for many users and may be one of the harder platforms to successfully advertise on. On the other hand, if your business wants to reach a demographic of college-educated adults, it doesn’t hurt to try it out because Twitter could end up being a great source of visibility for your brand.
In summary, it’s extremely important to understand your target audience if you want to successfully advertise on social media platforms. Facebook, Instagram, and Twitter each have their own particular set of users, giving businesses the chance to capitalize on the platform they feel will help them achieve their advertising goals. Social media experts here at Bright Age, a top-of-the-line social media advertising agency, work with consumer demographics daily. We take the time to understand each of our clients’ desired audiences and we create quality content we know will reach the demographics that will help them rise to success. Feel free to contact us to learn more!
