How to Increase Your Social Media Shares

Tracking social media shares is one of the best ways to understand the type of content your audience loves to see. If certain content isn’t being shared, you can then use that information to prioritize the content people are engaging with more. Currently, the Internet is saturated with advertisements and marketing campaigns from millions of companies around the world. In order to rise to the top and reach your target audience, understanding what to post is crucial for the success of your company.

It sounds easy, but there’s a lot to it. Because of the time and effort required to understand the social media analytics behind your content, many companies turn to the experts. A digital marketing agency like Bright Age specializes in tracking engagement and creating content we know your target audience wants to see. 

Social media shares are important because the more your content is shared, the more likely it is to reach people that are unfamiliar with your company. These people will then begin to recognize your company and can become a critical portion of your target audience and potential consumer base. 

We want to help you generate more shares, and that starts with understanding the type of content your audience wants to see.

Using Visuals

Humans are naturally visual creatures. Visuals elicit an emotional response in humans that makes us more likely to give attention to images rather than words. This idea easily translates into the way that companies can market themselves online—by using images. 

With the emergence of TikTok and with the success of videos on Instagram, it’s no surprise that visual content is so successful on social media. When people see content they like or think is funny, they immediately want to share this content with their friends. 

It’s also much easier to look at an image and understand what it is trying to convey rather than putting in the effort to read a paragraph of words. Of course, words can be very meaningful, but in terms of creating the most attractive content for your audience, visuals always win.

Incorporating Hashtags

Hashtags are easily one of the best ways for your content to reach new audiences. Using hashtags on social media platforms such as Instagram, Twitter, and LinkedIn helps to widen your audience beyond your immediate followers. Users outside of your own personal network will have the chance to see and interact with the content you post when hashtags are used.

As a leading digital marketing agency, we understand the importance of incorporating hashtags into Instagram posts to maximize our potential audience. The use of hashtags in your social media posts can help to bring an emergence of new followers to your page. It’s almost like a ripple effect—your content will continue to keep spreading to new audiences as more people share it. 

Timing Your Posts

Understanding when your audience is online is crucial when it comes to increasing shares on social media. For instance, Wednesday is the best day of the week to post content for many social media platforms such as Facebook, Instagram, and Twitter.

Knowing the time your target audience is online helps to maximize visibility. With this increased visibility, it is much more likely that people will be engaged with your content and end up sharing posts they find interesting.  

Another powerful trick we like to do here at Bright Age during these peak windows of time is posting content that allows people to respond. Specifically, questions on Instagram Stories and Twitter polls do exceptionally well in creating engagement with your followers. The more people feel engaged with the content you are putting out, the more likely it is they will share it with their own network of followers.Overall, tracking social media shares really helps you understand what content your specific audience wants to see. Using visuals, incorporating hashtags, and timing your posts are just a few of the many ways to engage with your followers and potential consumer base. As you keep providing them with content they are interested in, it is much more likely that these posts will begin to generate more shares and reach new audiences.