How to Use Social Media Data to Develop Creative Content
These days it is essential for businesses to have a social media presence. Social media platforms such as Instagram, Facebook, and Twitter allow businesses to market their services and connect with their target audience. In fact, 90% of people end up buying from businesses they follow on social media platforms.
Marketing on social media does create exposure for a business, but there is a catch. Because of the oversaturation of businesses using social media, it can be difficult to become recognized by the algorithm if the business is not posting creative, eye-catching content.
As a leading social media content agency, our job is to help clients overcome the obstacle of worrying about what to post. Our agency specializes in designing content and increasing user engagement across all social media platforms.
Each social media platform has their own set of features that a brand can use to post attention-grabbing content. From Instagram stories to Twitter polls, marketing on social media is the best way to gain brand loyalty and personally connect with your target audience.
Consistency is key when it comes to developing a brand image, and Instagram is the perfect place to create a theme for your business. By posting content that is aesthetically pleasing, more people will be drawn to the Instagram page.
There are multiple features a business can use to become recognized on Instagram, but one of the best ways is by posting a story. Instagram stories are used by over 400 million people daily and are a perfect way to personally connect with your followers.
Businesses can post questions and polls to their stories, allowing followers the opportunity to interact and share their opinions on the business. The data collected from these stories can be extremely valuable because it provides insight on exactly who is responding to the stories. This is a great way to help understand your target audience—the demographics of your customers or potential customers.
As a social media content agency, we understand the importance of tracking engagement on social media platforms. We have expertise in examining the analytics of social media posts by looking into the demographics of people who are interacting with a business online.
Twitter is a great platform to share information and connect with brand followers. Currently, there are over 145 million monetizable daily active users on the platform. These users are constantly being exposed to brands they interact with, making Twitter one of the best ways to market your business to your target audience.
Businesses can market their services on Twitter by posting tweets, polls, and as of November 2020—fleets. Fleets can be used just like Instagram stories as they disappear after a few seconds. Businesses can use each of these features to connect with their brand followers and in return, Twitter provides valuable data that can be used to understand who is interacting the posts.
On a tweet, users have the ability to see what demographics of people are retweeting, commenting, and/or liking the content. Also, with polls and fleets, businesses can use information such as the people viewing their fleets and the responses they get on their polls to further tailor their content toward the interests of their target audience.
Using Facebook to market a business is one of the best-known ways to gain brand recognition online. According to data gathered for Statista in 2020, there are over 2.7 billion monthly active users on the platform—making the opportunities of marketing on Facebook almost endless!
Facebook has many similar features compared to Instagram and Twitter, but expanding your business by creating multiple social media platforms allows for potential consumers to become familiar with your brand.
Businesses can use Facebook to post on their timeline, create stories, and even go live to personally connect with their followers in real-time! Data can then be collected about the demographics of people who are liking, commenting, and interacting with the Facebook page. Based on the types of content that people seem to interact with the most, the business can then tailor their posts to exactly what the target audience wants to see. By doing so, the business will gain traction in the Facebook algorithm, ultimately boosting the page for more and more people to see.
